1 keyword 2 different bids

Hi @Seller_MrGp1l2hQKaKp,

Great question! You can only bid once per keyword in each available ad so you are not able to create two separate bids for the same keyword. However, I would suggest adjusting your bid range instead. This can help increase the likelihood of winning the bid for a keyword if it falls within that range. Take a look a the below help pages for more information:

• Keyword targeting best practices
• Suggested bid and bid range

Let me know if you have any follow up questions!

Tatiana