Understanding Account Health Rating
Hi all,
I am trying to get a handle on our Account Health Rating. I understand how it works but I can’t gauge how good or bad we are unless I have an educated idea of how others are scoring.
Our score is 440/1000 - When I first saw this I though “Blimey” we are doing terrible! But by volume of our sales and delivery of our goods I think we should be scoring 900 + So I take back my original statement “I know how it works” as clearly I don’t…
Q1. I know 440 is “Good” but is it really ?
Q2. Are we above average or below average?
Q3. What are your scores?
Thank you, have a great weekend…
Understanding Account Health Rating
Hi all,
I am trying to get a handle on our Account Health Rating. I understand how it works but I can’t gauge how good or bad we are unless I have an educated idea of how others are scoring.
Our score is 440/1000 - When I first saw this I though “Blimey” we are doing terrible! But by volume of our sales and delivery of our goods I think we should be scoring 900 + So I take back my original statement “I know how it works” as clearly I don’t…
Q1. I know 440 is “Good” but is it really ?
Q2. Are we above average or below average?
Q3. What are your scores?
Thank you, have a great weekend…
Seller_7VbclcPFFRTnc
As above , 440 is perfectly fine
To put it into context, your score was always there - amazon just didn’t show it to you
If you get a low to medium policy violation, your account can take it
If you get a critical violation, it doesn’t matter whether you are on 200 or 1000 , it’s an account deactivation
42 replies
Seller_7VbclcPFFRTnc
Are you doing 40000+ orders in 6 months ? As that’s what would get you 800 points on top of the base rate of 200 (4 points for every 200 orders)
Do you have any violations ?
Seller_7VbclcPFFRTnc
As above , 440 is perfectly fine
To put it into context, your score was always there - amazon just didn’t show it to you
If you get a low to medium policy violation, your account can take it
If you get a critical violation, it doesn’t matter whether you are on 200 or 1000 , it’s an account deactivation
Seller_77IcbQKVGdZo0
Assuming your sales are constant then you are probably on just over 10,000 sales for the last 180 days so your score of 440 is about right.
As before score is calculated as
For every 200 sales in the last 180 days you get 4 points. Add onto this your baseline of 200 that every seller gets and then take off any violations you get. It is not made public how many points you get deducted for each violation though.
For just over 10,000 sales your score is right.
Seller_EeJ1yGk01BLHs
OK so account health is more about volume of orders rather than how good a seller is at delivering a great service… I wrongly assumed that account health was solely about service delivery regardless of volume?
Thanks a million as always for your input.
Seller_7VbclcPFFRTnc
It’s between 2 and 8 but repeat violations may be double
Seller_77IcbQKVGdZo0
What I think would be nice is if Amazon put on the Account Health page a breakdown of how they get to that score. It would help a lot of sellers understand how it is made up.
Seller_7VbclcPFFRTnc
No everyone gets a base rate of 200 regardless of order volume
It’s just those on 200 who get a low to medium policy violation may be at risk
Those with higher sales may not
Critical violations affect all accounts the same
I don’t see that anything has changed though
New sellers and low volume sellers have always seen their accounts at risk with a policy violation
Equally I’ve seen the AH pages of very high volume sellers with over 500 violations still showing as good
Seller_7VbclcPFFRTnc
Whilst I agree it should be on the page , tbf, there is a breakdown on the account health faqs page
Seller_77IcbQKVGdZo0
This is where to me it doesn’t always add up. I have a very high score but it doesn’t mean I am a great seller (I think I am though!).
So you can have a mega seller who sells loads of items but provide a really bad customer experience. If they have no violations then they can have a perfect score of 1000.
Yet you can have some independent seller who looks after customers really well and provides a personalised note in each sale but they only have a score of 200 as they only sell 1 or 2 items every now and again.
Seller_EeJ1yGk01BLHs
It’s a learning curve for us all and the optimist in me thinks amazon uses our questions and learning as helpful feedback which they use to tweak the system…
Seller_uFiGbHvMgxhrR
Totally agree! I am a handmade seller; so a low volume seller. My customer service feedback has 295 x 5 star rating (as I am one of those that does write a thank you note with every order), 0% on all metrics needing to be a low % and 100% on VTR. 180 x Excellent on “voice of the customer” with nothing on any other the others on voice of the customer. So, on that basis my account health/customer satisfaction is 100%. My account health is showing as 204 out of 1000 as I sell 1 or 2 items a day on average.
It doesn’t fill me with confidence that I am being assessed / valued for how well I look after Amazon’s customers.
Seller_77IcbQKVGdZo0
Calculation is roughly
For every 200 sales in the last 180 days you get 4 points. Add onto this your baseline of 200 that every seller gets and then take off any violations you get. It is not made public how many points you get deducted for each violation though.
I think 440 is a score where you can be comfortable and be able to have an unfair violation and still be able to carry on trading.
Whether it is average or not I don’t know…but there will be many who have a score worse than you and many who struggle to get above the baseline of 200
My score is higher than yours but I do significant volume through FBA which keeps my score up. This doesn’t mean I am a better seller or I make more profit…I just have lots of cheap items which sell really quickly.
Seller_DROodOAYHftnc
Why they chose 200 as the baseline goodness knows ?!
As I’ve said in other threads about this, I am on 200 and will NEVER get above that as am a low volume seller, yet even just one small violation and I could be scuppered, despite years of an unblemished record, and all metrics be perfect.
Seller_7VbclcPFFRTnc
Account health faqs with the score details
Seller_l78koE9kGCu59
Impeccable, flawless customer service history and metrics for at least 12 years. All 0’s and 100% in the correct places. Just low volume. Which is a crime on here apparently.
