Inquiry about Amazon TikTok Partnership - Ordering FBA Products in TikTok
Hi everyone,
I recently heard that Amazon and TikTok have partnered, allowing TikTok users to directly purchase Amazon FBA products within the TikTok app without needing to navigate to the Amazon website.
I'd like to understand the specific operational process of this feature and what sellers need to do to participate.
Specifically, I have the following questions:
1. How can TikTok users find and purchase Amazon FBA products within TikTok?
2. What settings do sellers need to configure in Amazon Seller Central to make their products available on TikTok?
3. Is this feature available to all sellers, or are there specific requirements that need to be met?
4. Will Amazon charge additional commissions or fees for orders placed through TikTok?
5. What is the logistics and after-sales service process for orders placed through TikTok?
I hope that sellers who are familiar with this aspect can discuss and share their experiences together.
Thank you!
0 replies
Joey_Amazon
Hello @Seller_k2D1EqZ3EyWXe,
Thank you for utilizing the forums!
I've had a chance to follow up with the in-app shopping team to answer your questions.
At the moment, in-app shopping is limited to Amazon ads placed in support of Amazon's retail business. There is currently no way for sellers to get involved directly. However, third-party products can qualify for inclusion in in-app shopping if they meet our selection criteria. We independently select products to advertise based on a number of criteria.
The team is actively exploring ways to extend in-app shopping technology to sellers, and will announce their plans in due time.
Note that all in-app shopping orders run exclusively through Amazon systems; customers can manage their orders and request help through the Amazon app.
Hope this helps.
Thank you,
Joey
