Page views in Seller Central refer to the number of times your product detail page is visited. While high page views can indicate interest, they don’t always translate into sales.

For example, imagine two coffee mugs

Mug #1 gets 5,000 page views but only 10 sales.

Mug #2 gets 500 page views but 50 sales.

Even though Mug #1 has more traffic, its conversion rate is low. This could be due to poor pricing, weak images, bad reviews, or an unoptimized listing. Meanwhile, Mug #2 has fewer views but a high conversion rate, meaning people who visit the page are actually buying.

How Sales Happen on Amazon

Sales depend on multiple factors

Organic or PPC traffic brings shoppers to your page.

Listing quality (images, copy, reviews, price, A+ Content) influences their decision.

If the offer is attractive, they buy. If not, they leave—adding to your page views without conversions.

Why Page Views Matter & How to Use Them

We always aim to increase page views because the more people see your product, the more potential sales you get.

For example, if you have 5,000 page views with a conversion rate of 8%, your sales would be

5,000×(8100)=400 sales5,000 \times \left(\frac{8}{100}\right) = 400 \text{ sales}5,000×(1008​)=400 sales

If you double your traffic to 10,000 page views, and your conversion rate stays at 8% or increases to 9%

At 8% conversion rate 10,000 × (8/100) = 800 sales

At 9% conversion rate 10,000 × (9/100) = 900 sales

Now, let’s factor in advertising costs.

If your CPC (Cost Per Click) is $0.80, and you got 10,000 page views through ads, your total ad spend would be

10,000×0.80=8,000 dollars10,000 \times 0.80 = 8,000 \text{ dollars}10,000×0.80=8,000 dollars

If your profit per sale is $10, at 800 sales, your revenue is

800×10=8,000 dollars800 \times 10 = 8,000 \text{ dollars}800×10=8,000 dollars

This means you break even. To improve profitability, you need to

Lower your cost per page view (Total Ad Spend ÷ Page Views).

Improve listing quality (better images, stronger titles, competitive pricing, and A+ content) to get more conversions.

Optimize PPC targeting so you attract the right audience at a lower cost.

Page views alone don’t guarantee sales, but when combined with a strong conversion rate and optimized ad spend, they become a powerful growth metric.

it went long i just love to explain and speak performance when it comes to amazon Advertising/Sales