Clarification of Amazon Vine review policy
We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:
- Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will only retain the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
Clarification of Amazon Vine review policy
We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:
- Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will only retain the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
0 replies
Seller_pmwfULyh9as20
I am aware of many sellers are manipulating vine reviews. They enrol all child ASINs individually for Top tier 30 vine reviews individually. So if there are 5 child ASINs then they get 30x5=150 vine reviews and then join them under one parent ASIN. So at the launch of the product they have 150 reviews to start with. Seller like me, going by guidelines and follow all amazon rules are suffering as such competitors are launching their product and starting with more than 100 or 200 reviews. I am aware of those sellers in my category, their product has more than 30 vine reviews. I have escalated this many a times with amazon but no action. They still have more than 200 vine reviews showing up (same country).
Seller_ZQyopdiwkUHOZ
Struggling to make sense of this.
If two products are just different variations of the same product, they shouldn't be listed separately. They should always be variations on the same parent.
