Listing Optimization for a Running ASIN
I want to get some advice from the Experts.
1. Should I replace and add one keyword at a time in the listing or re-write the entire listing? Won’t the first method take a long time if the listing has a lot of missing keywords with the fact tht Amazon takes a few days to reflect the changes?
2. Can I remove an already ranked and stable keyword from the title to make space for a new one without impacting my rankings?
3. If I relocate the position of a keyword from title to bullets, given that the MATCH type remains the same, will this hurt my rankings for that keywords?
4. I have heard from experts that one should not repeat a keyword in a title. However, if I do that my ranking potential would significantly hurt compared to my competition who are not just repeating the same keywords, but are also ranked well for it. What approach would work best and in what case?
Listing Optimization for a Running ASIN
I want to get some advice from the Experts.
1. Should I replace and add one keyword at a time in the listing or re-write the entire listing? Won’t the first method take a long time if the listing has a lot of missing keywords with the fact tht Amazon takes a few days to reflect the changes?
2. Can I remove an already ranked and stable keyword from the title to make space for a new one without impacting my rankings?
3. If I relocate the position of a keyword from title to bullets, given that the MATCH type remains the same, will this hurt my rankings for that keywords?
4. I have heard from experts that one should not repeat a keyword in a title. However, if I do that my ranking potential would significantly hurt compared to my competition who are not just repeating the same keywords, but are also ranked well for it. What approach would work best and in what case?
0 replies
Michelle_Amazon
Hello @Seller_5lsgzCSCtoLXT,
Michelle at Amazon here. I understand that you are wanting to update your keywords.
Please know that keywords should not be included in the title, having them listed within your keywords section of your listing will be searchable on Amazon and it does not help by adding them to the title. Our system will also pick up any words that are listed in your bullet points, so there Customers are more likely to read your titles if they are short and to the point.
You can read more on how to correctly use keywords here and here, and how to optimize your detail page here.
I hope this information is helpful. Let me know if you need anything else.
Michelle
