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Seller_z3k8APxGfbQEK
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Are counterfeit products keeping you up at night? Want to boost customer trust and gain deeper supply chain insights? We've got you covered!

📅 MARK YOUR CALENDAR:

Date: Monday, 30 June 2025

Time: 08:00 - 16:00

Event: Ask Amazon - Transparency Programme Special

🔍 What You'll Discover:

  • How to shield your brand from counterfeiters
  • Ways to enhance customer engagement
  • Tools for superior supply chain visibility
  • Expert tips from the Transparency Programme team

💡 Why Transparency Matters:

Join thousands of brands already utilising this powerful programme to protect their products and strengthen customer relationships. Get your questions answered directly by our expert team!

📝 How to Participate:

  • Start posting your questions now in this thread
  • Our Transparency team will respond to all questions on 30 June
  • Can't make it on the day? No worries - post your questions in advance!

🎯 Ready to Transform Your Brand Protection Strategy?

1. Visit the Transparency programme page for a preview

2. Post your questions - early birds welcome!

Don't miss this opportunity to take your brand protection to the next level!

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Hello Sellers,

Three months ago, we announced New term financing option available for eligible UK sellers. We have noticed several questions about Amazon's new financing partner, TradeBridge, and wanted to create a comprehensive guide addressing the most common queries. As an Amazon-vetted finance partner for UK sellers, TradeBridge offers funding solutions of up to £5,000,000 with flexible terms and competitive rates.

In this post, we will cover:

✅ Who TradeBridge is and their credentials

✅ How their financing compares to previous Amazon Term Loans

✅ Key features and benefits

✅ Eligibility requirements and application process

We have organized the information in a Q&A format to make it easier to navigate. If you have additional questions after reading, please feel free to ask them in the comments below.

💡 Let's dive into the details...

Q1: Who is TradeBridge and why should I trust them?

TradeBridge is one of two finance partners, selected by Amazon to offer funding to UK sellers. They have over 10 years of Small and Medium-sized Enterprises (SME) funding experience. TradeBridge has been thoroughly vetted by Amazon and is trusted to provide financing solutions specifically designed for marketplace sellers. More information about them can be found at TradeBridge’s Website.

Q2: How does TradeBridge financing compare to the discontinued Term Loans underwritten by Amazon?

To qualify for TradeBridge financing, Amazon UK sellers must first meet specific eligibility requirements and receive an invitation to apply. Through TradeBridge's program, sellers can access financing by selling their future receivables, with convenient repayment through fixed monthly installments. This financing solution offers more generous funding amounts and flexibility compared to Amazon's discontinued Term Loans program.

Features of TradeBridge financing include:

  • Funding amounts: Up to £5,000,000
  • Term Length: 3-18 months
  • APR range: 9.99% - 24.99%
  • Fixed monthly repayments via direct debit
  • No personal or business credit score impact
  • Estimated approvals within 2-hours
  • No collateral requirements, no personal guarantees
  • Transparent rates
  • Choice of funding date
  • Flexible first repayment date (up to 45 days) after cash disbursement
  • Option for scheduled payment holiday
  • No early repayment penalties
  • Late payment penalties apply for unscheduled missed payments

Q3: What are the eligibility requirements to obtain an invitation and approval?

Amazon uses an automated eligibility model to evaluate sellers who are in good standing. This evaluation considers multiple business performance metrics, including sales growth, order defect rate, customer feedback ratings, shipping performance, and various other proprietary indicators. Sellers interested in checking whether they've received a financing invitation, can find this information on Seller Central either in the 'Recommendations' section on the home page or under the Growth > Lending tab. Once the application has been submitted, TradeBridge begins a comprehensive underwriting process. This includes a whole business track review, Know-Your-Customer (KYC) verification, and anti-money laundering screenings. Drawing on their 10 years of industry experience, TradeBridge operates responsibly using advanced financial processes to ensure approved offers are made only to clients who can comfortably manage repayments while focusing on the growth of their business.

For more information regarding the Lending Program please visit the Amazon Lending help page.

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Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

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Dear Sellers,

We want to inform you that the Ask Amazon with Veeqo scheduled for June 10th has been canceled. We understand this may cause some inconvenience, and we sincerely apologize for any disruption to your plans.

The good news is that our Ask Amazon with Veeqo series will continue! We're working on bringing you more insightful sessions in the coming months, including our confirmed October session. These events provide valuable opportunities for direct interaction with Amazon experts and remain an important part of our seller community engagement.



On June 10, 2025, we’ll have another Ask Amazon event from 8 a.m. to 4 p.m. GMT with Veeqo’s CEO, Matt Warren, who will answer your posted questions on UK Amazon Seller Forums.

Veeqo is our free multichannel shipping software that allows you to fulfill orders across multiple online stores. You can import your orders from multiple stores and manage them in one place. Veeqo connects with a number of different stores.

To post your questions, go to UK Amazon Seller Forums.

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi everyone,

Just wanted to share a link that some of you might find useful: About Amazon UK

It’s Amazon’s official UK site where they post updates on what the company is working on. Things like sustainability efforts, delivery innovations, support for small businesses, and community projects.

Here are a few reasons to check it out:

  • Stay updated: They post stories about how Amazon is changing and growing in the UK, which can help you understand the bigger picture.
  • See behind the scenes: Learn about how Amazon operates, what they’re doing around the environment, and how they support small businesses like yours.
  • Great for storytelling: If you're building a brand and talking to customers, knowing what Amazon stands for can help shape how you present yourself too.

Have a look and let us know what you think. And if you find it useful, please give this post an upvote! 👍

Have a great Friday ahead!

Ezra

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Hello Amazon sellers!

I wanted to share some essential packaging best practices for Direct-to-Customer Shipping that I've observed consistently leading to success across our seller community. Proper packaging is absolutely essential for protecting your goods and ensuring customer satisfaction.

Here are some proven packaging tips:

  • Always use new, clean and undamaged packaging materials
  • Ensure items are properly secured and don't jostle about inside the package
  • Provide proper cushioning/support on all sides, with at least two inches of space between fragile items and the box exterior
  • All products must be fully protected - no items covered only with stretch wrap or poly bags
  • Seal all seams with 3-inch packaging tape or water-activated tape (must cause fibre tear when removed)
  • Implement corner boards to prevent banding/strap damage

From reviewing numerous seller discussions, I've noticed it's particularly important to use boxes that maintain their shape during transit and aren't compromised by moisture.

Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.

Cheers! Ezra

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Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 4 pm.

_____________________________________________________

🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they will update the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

  • How many photos do have to submit during the Brand Registry application process?
  • I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this UK event, sessions will also be held in the following countries:

Please note that this event thread is specifically for the UK Forums.

___________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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