The busy holiday season is approaching, which means it’s time to start sending in your inventory.

We want you to succeed this holiday season, and to ensure you have enough products in stock for peak, we recommend sending your FBA inventory to fulfilment centres in August and September.

Inventory must arrive at our fulfilment centres by October 19, 2024, to guarantee it’s Prime badge-ready by Black Friday.

Our fulfilment centre teams will be focused on receiving inventory in September and October to ensure your products are placed in the right fulfilment centres ahead of peak.

In November and December, we’ll shift our focus to processing customer orders as this is our busiest time of year.

This seasonal shift helps us ensure faster delivery speeds and maximises your sales potential during the holidays. Also, you may see lower estimated capacity limits for October and November. On average, the estimated capacity limits for October and November can help provide enough storage for six months of inventory.

The Capacity Monitor tool helps you stay up-to-date on capacity limits. You can now view estimated capacity limits for October, and November capacity limits will be available starting August 20. All date recommendations are subject to change.

To help you simplify operations and manage inventory more efficiently during peak season, we eliminated the overage fee for storage effective July 1, 2024. This means if your on-hand inventory exceeds your capacity limit, you will not incur the overage fee. To learn more, go to FBA inventory storage overage fees.

You can find more recommendations and best practices for a successful holiday season in the peak readiness playbook.