It absolutely astounds me that even after the significant changes that directly impacted UK sellers whereas all Amazon sellers regardless if they are VAT registered or not, will be subject to the standard 20% VAT rate on fees. But this as not stopped most new sellers are still pricing their inventory to the point where they are making a loss or I have even seen profits of 1 pence.
I can safely state my mind is blown
I genuinely believe that a significant number of new sellers are still not aware that they are now subject to 20% VAT on their fees.
All this may be hypocritical as I am anew seller, but what I did was to raise my prices slightly to maintain my profit margins, it was not difficult.
I invite any new seller to explain the logic behind selling products on Amazon at a loss or with profit margins in single figures.
