Hi
When I started selling on amazon I was VAT registered. Later I have de registered in HMRC and submitted VAT de registration certificate to amazon. Amazon has refunded me VAT which was deducted after I de registered until I provided them the certificate. So I have got it back.
Amazon seller central support have mentioned to me that for amazon ads vat refund, I need to contact amazon ads team.
Amazon ads team is not agree for VAT refund to me. Below is there reply
We’ve reviewed your account and found that the business address registered to your account is in the [UK]. Under [UK] VAT Law, Amazon is required to charge VAT at the standard rate on all sales of advertising services to advertisers with their place of business establishment in the [UK]. This is applicable to all of your Sponsored Products, Sponsored Brands, Sponsored Display and Display advertising campaigns. Whether or not you charge VAT on your sales doesn’t impact Amazon’s requirements to charge VAT. Hence, we can’t provide a refund.
If amazon seller central service team is providing me refund considering me VAT exempt then why amazon ads are still charging me VAT on ppc ads ?
Am I eligible to get the VAT back from amazon ads (from the date I deregistered VAT in HMRC) ?
Regards