ASIN Hijacked – Brand changed, reviews stolen, report process is broken
I am posting here because the normal Abuse Report process is broken in this case, and Seller Support is sending me in circles. I know this is the Seller Forum and not an official abuse queue, but I am hoping a Moderator or Community Manager can help escalate this to the correct team.
ASIN: B00CI6CRO6
What has happened:
This ASIN was originally created for a felt tape under the generic/generic-style brand Direct Products.
The listing built up a large number of authentic reviews for that product.
A seller has now changed the brand name on the listing to WITPOCE, without creating a new ASIN.
The listing still contains the original images, description, and customer reviews — but now displays a different brand and seller.
The seller is effectively misleading customers, profiting from reviews they did not earn, and has gated other sellers out of the listing.
How I reported it so far:
- Submitted a report via the Abuse Submission form → “The Product Detail Page was changed to represent a different product”
- Opened multiple cases with Seller Support
- Seller Support acknowledged the hijack, but then repeatedly asked me to submit packaging photos or brand proof — which does not apply because I am not requesting a brand update
- I even received an irrelevant reply from the Feedback Removal team — proving my report is being misrouted internally
Clarification — What I am asking for:
I am not requesting that Amazon process a brand change for me. I am not claiming ownership of the “Direct Products” brand.
I am reporting that a fraudulent brand change was performed by another seller, who is now abusing the original ASIN:
- The new listing misrepresents the product to customers.
- The seller is profiting from reviews built by the original product.
- Other sellers have been locked out of the listing.
- Amazon Policy being violated:
Product Detail Page Rules → https://sellercentral-europe.amazon.com/help/hub/reference/G200390640
ASIN integrity and Review authenticity policies
Why I am posting here:
The official Abuse Submission and Support case processes are clearly not working in this instance.
Cases are being misrouted and closed without appropriate escalation.
I am now asking for this to be reviewed by the:
Catalog Abuse Team
Product Integrity Team
I would also appreciate visibility from an @Amazon Moderator or Community Manager to help this reach the right team.
If this type of abuse is allowed to persist, it sets a dangerous precedent where any seller can:
- Hijack an ASIN
- Change the brand
- Inherit reviews they did not earn
- Lock out competition
- This is highly damaging to customer trust and marketplace fairness.
@Amazon Moderator
@Julia_Amzn @Ash_AMZ @Spencer_Amazon @Sakura_Amazon_ @Abella_AMZ @JiAlex_Amazon
Thank you to any Moderator or Community Manager who can help escalate this to the correct team.
I want to see this resolved not just for this ASIN, but to help prevent this type of abuse from becoming normal on Amazon.
1 reply
Dougal_Amazon
Hello @Seller_FR0RYjm1PpXls,
My name is Dougal from the Community Manager Team and THANK YOU for surfacing this and providing all the detail and actions you have already taken, this has made it significantly easier for me to escalate (which I have done).
Knowing that was not the output you wanted on this post, I did still want contribute to fixing incorrect information that is currently live.
Your "How I reported it so far," section was the correct process. Specifically, reporting abuse of a Detail Page that was changed to represent a different product is the best current process. This process is currently being reviewed and improved worldwide to more completely address situations just like you posted about here.
I am directly working with those teams, but cannot share anything publicly just yet. For the time being so that we can address these types of incorrect brand name changes, we are asking that if after reporting abuse of Amazon Policy, that you post in the forums just as you have so that I can add this use case to the ongoing review/improvement initiatives.
I will provide an update on the specific ASIN brand name escalation I submitted as soon as I have one. In the interim, can you please provide the Complaint ID for reporting the brand name change, this will be the easiest way to add this experience to the ongoing project.
Feel free to let me know if you have any other questions.
Best, Dougal
