QR Code on product Packaging
@Roberto_Amazon
Can QR codes direct customers to our website (outside of Amazon) where we provide additional product information? We do not request or influence customers to leave positive reviews; we simply ask them to share a review or contact us with any concerns through the platform where they purchased the product.
0 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_vTnElpZP3g7Sk,
I understand you want to provide additional product information to your customers. While that's a great intention, I wanted to share what Amazon's policies say about QR codes linking to external websites.
The Seller Code of Conduct (link) states under "Circumventing the sales process" that sellers "may not provide links or messages that prompt users to visit any external website."
Additionally, the Product Detail Page Rules (link) specifically prohibit "website URLs" and "links to other websites" in product listings or packaging.
I know you're trying to be helpful to customers, but unfortunately QR codes to external sites aren't permitted, even when the intention is purely informational.
Michelle_Amazon
Hi @Seller_vTnElpZP3g7Sk,
Thanks for reaching out. You can provide the QR code as long as it is something that is to provide product information, such as a help link or a YouTube video, and it's not a link to drive sales to your site.
I hope this is helpful!
Michelle
