Get over £42K in potential incentives when you start selling with Amazon. Learn how
Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    🔧 Turn Post-Purchase Problems into Brand Loyalty with Manufacturer Support
    by Seller_hme3Wbydd1ihr

    Hello Sellers,

    Returns don't always mean something's wrong with your product. Often, it just means the customer didn't get the help they needed in time: a setup issue, a missing part, a quick "how do I use this?" moment.

    Left unresolved, these turn into returns. Resolved early, they turn into retained customers.

    What Amazon Product Support Does

    Amazon Product Support is built to catch these moments. It helps customers troubleshoot issues, set up products correctly, and find quick resolutions before they decide to return.

    Where Manufacturer Support Comes In

    When the issue needs deeper expertise, Manufacturer Support connects customers directly to your brand's official support channels, including phone, website, or service portals.

    No guesswork. No generic responses. Just accurate, brand-led support when it matters most.

    Why This Matters for Your Business

    • Fewer avoidable returns because problems get solved at the source
    • Better customer experience without adding friction to the buying journey
    • Direct interaction with your customers so you maintain post-purchase visibility with your brand
    • Real impact: 64% of customers who use Manufacturer Support don't end up returning their product

    What It Takes to Participate

    • Brand Registry enrolment
    • Active support channels (phone, website, or service portal)

    The Shift

    Post-purchase doesn't have to be a cost centre. Handled right, it's where you retain customers, build trust, and protect revenue.

    You can explore Amazon Product Support in Seller Central to get started.

    Have you used Product Support or Manufacturer Support for your brand? What's been your experience with post-purchase customer interactions? Share your thoughts below!

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    🚨 How to Report Incorrect Brand Name Changes
    by Seller_z3k8APxGfbQEK
    Amazon replied

    We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

    We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

    If you experience an unauthorized brand name change, please follow these steps:

    1. Submit a report through the "Report Abuse" feature

    2. Select "Product detail page was changed to represent a different product"

    3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

    4. We're continuously monitoring these reports and working to streamline the resolution process.

    However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

    We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

    As always, we're here to help. If you have any questions, please let me know.

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    HOW TO REPORT TRADEMARK IPO ABUSE
    by Seller_rfg8XDpdK2flw

    Dear @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Spencer_Amazon,

    We are seeing more of an abusive selling practice on Amazon. We have had a situation where a smaller seller has copied all of our images and patented them and then asked Amazon to remove these. We have been selling these items long before this company was even registered and have evidence of this. The IPO office automatically approve any designs, but it can take a very long time for these to be removed / cancelled. It does state on their website "Your invention must be: new - it must not have been made publicly available anywhere in the world"

    We have tried explaining this to Amazon and provided evidence of this item being available before these guys wrongly registered a design that is not theirs. We have advised this is a breach of Seller conduct but we are not getting anywhere. We have started to take legal action but this can be takes months. Our account is now at risk of deactivation.

    We have been selling on Amazon for a long time. The whole process is so open to abuse, that another seller (as a precaution) just recently trademarked 50 random designs with the IPO from images on Amazon for £90 and plans to do the same thing by reporting all competitors. This is how easy it is get other listings removed for a few months at least and amazon do not do anything

    This seller will not get away with this outside of Amazon but it is a shame Amazon know about this abuse but do nothing

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    Selling Application - Brand Authorisation Request to sell a brand - Constantly rejected - Please help
    by Seller_EKb6Ra0O1vQ12
    Amazon replied

    Hi,

    We have never hit a brick wall like this before with trying to obtain brand authorisation to sell MINECRAFT and really need help please as the Christmas rush is about to begin and we are unable to send our stock into Amazon!

    We have applied so many times now (we've been trying consistently for over a month) and just keep getting declined.

    It does not make sense as we have obtained so many different character brands over our time on Amazon and all SUCCESSFUL but nobody will help us with MINECRAFT.

    Also I want to add that I have added absolutely everything I possibly can: certificates, invoices, letters of authorisation and so much more than my manufacturer and licensor has supplied to me and even they cannot understand why I am not getting approved as these have worked for their other customers who also sell on Amazon.

    Amazon please can you help us as this is now crucial and urgent before Christmas shopping begins

    @Seller_DNQGSsdC7DccM

    @Seller_z3k8APxGfbQEK

    @Seller_TSXM2A5nxWSuH

    @Seller_fgtTzyHQfOM1x

    @Seller_hnDMgUKxMh1V4

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    @Seller_XUNeUuvrQDpgP

    @Seller_mIRnuhdx7l5sN

    @Seller_gAhPNiLrkfTcr

    @Seller_iTgjdgiRqiPsn

    @Seller_PIHyltK09pbl3

    @Seller_lmwzklfLOK2Ob

    Related case id: 11584856812

    Many thanks

    Ellie

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    Report A Violation Revoked
    by Seller_vNVH7tb0VVajd
    Amazon replied

    Hello @Seller_z3k8APxGfbQEK,

    I posted a post 2 years ago and due to some reasons I was not able to reply back. I just saw today that you replied there but I am unable to make any changes. Can you please see that as I am still facing the same issue right now.

    You can DM me if you want.

    Original Post: https://sellercentral.amazon.co.uk/seller-forums/discussions/t/9d2377ce-d9f3-496a-b0e7-d25320fb080f?postId=9d2377ce-d9f3-496a-b0e7-d25320fb080f

    I appreciate your reply to this matter.

    Thanks

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    Seller_IiLCzWNcEixPU
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    No Access to Registered Brand & TM, because of Brand Registry team Failures!!
    by Seller_IiLCzWNcEixPU
    Amazon replied

    I have two trademarks. Similar, but not the same. They're registered in brand registry, and are two seperate brands.

    Recently, for some unknown reason, Amazon decided to 'link' the two trademarks together. This completely messed up my ability to manage my listings, as theyre under one brand, but are listed as a completely different brand.

    (I wont bore you telling you about the dozens of emails to SS / Brand Registry to explain this, but when they finally got it...)

    I was told, delete my trademark and reapply, then it will be able to go back to being its own brand.

    I did. They connected them again.

    Told to do it again. I did. They connected them again.

    (Another few dozen emails to SS & Brand registry to TRY to get help before doing it again, eventually they got it...)

    So i deleted my mark one more time.

    Reapplied. And a month later I still havent had the mark approved. They are 'looking into it'.

    At this point I have no rights. I am not connected to my mark or brand. I cannot do anything with my own listings. They have all, under that brand and mark, effectively become oprhaned from myself.

    I have tried to send off emails, but i get nothing in response other than please be patient while we reasearch the issue.

    This is beyond urgent as I need to maage my listings and my brand!! Beyond a joke with how long it has taken and not even approval in brand registry yet (it is a registered mark)

    Anyone been through this or have any advise because I cant just wait indefinetly to regain access to my own listings!

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    Wrongful IP Violation for Using Brand Name Not Available in Amazon System
    by Seller_JgsF1MI1Cc2hj

    @Seller_j9Bd91CW3ZVpr@Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

    Guys need your help,

    I'm facing an issue, where Amazon has issued a trademark misuse/IP violation on my listing for a SE****UN product.

    At the time of listing, “SE****UN” was not available as a brand option in the catalog, so I used my own brand name “CA*****RA” to proceed, while still clearly mentioning correct product details & images.

    Amazon accepted the listing after reviewing multiple compliance issues (ingredients, pharmacy-only flag, etc.). Till this time same Listing was INACTIVE, But later checked it got ACTIVE & very next day suddenly flagged it as an IP violation, even though:

    A) I never claimed to own the Selsun brand.

    B) I only used the brand name I was forced to due to Amazon’s system limitation.

    The listing is still active as of 15 May 2025.

    Despite explaining this, seller support keeps sending copy-paste responses asking for a letter of authorization or to change the brand — when that wasn’t even an option to begin with.

    Has anyone dealt with something similar? Any advice on how to get real help or escalate this properly?

    I need help, @Seller_j9Bd91CW3ZVpr@Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

    Thanks..Bhim

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    Brand not visible in Brand Reg. - ownership not recognized - dozens of caselogs unsuccessful
    by Seller_AXDrSdzqpooko
    Amazon replied

    Although I am the official owner of the trademark, my brand does not appear in the brand registry dashboard. I have opened dozens of case logs over the last 4 month, but I always receive the same response: That only the registered owner can take actions, --I am the registered owner-- of the trademark, and I am unable to resolve this situation. I have submitted prove of ownership, but nothing helps.

    When registering the brand, I worked with an external consultant. It is possible that a mistake was made during the process, and that the brand was verified under the consultant's email or name instead of mine.

    This issue has now persisted for several months and is preventing me from launching my brand. I kindly ask that someone from Amazon Brand Registry or the escalation team review my case or provide guidance on how to reclaim or reassign brand ownership correctly.

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