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Seller_QZ5deAw6GzZLV
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Brand approval application was rejected due to images being flagged as computer-generated, but all images submitted were taken with my phone
by Seller_QZ5deAw6GzZLV

Recently, I have begun the process of brand registry. I have applied three times (1 example Case ID 17704735041) and been rejected, and currently I am on my fourth time current application is pending. Each time I get the same issue - "The documents provided are not acceptable for Brand Registry. The images should not be computer-generated and must be of the physical product that you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application".

This makes no sense as each time I've used different images (ones with hands and without hands, different backgrounds, various angles to showcase the logo), all capturing the entire product taken from my mobile phone. I have never added any sort of filter or altered the look of the images in anyway, so what am I doing wrong They are all in the recommended file size and format, and I have double-checked the guidelines given to me

I understand that I need to reapply for brand approval, but I need guidance on what changes I should make when uploading product images to ensure approval.

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Seller_z3k8APxGfbQEK
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📢 Important Guidelines: Submitting Letters of Authorization (LOA) for Trademark Usage
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers!

We want to help you understand the requirements for submitting proper documentation when using trademarked content in your listings. Here's what you need to know:

What You Need & Why

If you're using another company's trademark in your listings (including product images, packaging, or detail pages), you'll need to provide either:

  • Proof of trademark ownership OR
  • A valid Letter of Authorization (LOA) from the trademark owner

Essential Components of a Valid LOA

Your documentation must include these 5 key terms:

1. Licensor (company granting the rights)

2. Licensee (company receiving the rights)

3. Grant (specific IP being licensed and scope)

4. Geographic scope (authorized territories)

5. Term (duration of authorization)

Acceptable Documentation Formats

✅ PDF documents

✅ Scanned PDF images

✅ Word documents (only for self-declarations by IP owners)

✅ Email screenshots (must be from trademark owner's company domain)

Required Elements

  • Company letterhead of the trademark owner
  • Complete agreement terms
  • Authorized signature/stamp
  • If emailed: Must come from trademark owner's official domain

Additional Note: If you don't have trademark registration in your selling region, include a declaration of IP ownership with your company stamp or authorized signature.

💡 Pro Tip: Review all documentation carefully before submission to ensure it meets these requirements. This will help avoid delays in the approval process.

Have questions? Drop them below! We're here to help.

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Seller_cTMW3klxGb1Um
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A branded product is being registered under a wrong brand
by Seller_cTMW3klxGb1Um

Hi all,

I believe many might have faced a similar issue before so need the community help on this.

I have a branded product from "Brand A" which I want to sell on Amazon. But that product for some reason is registered under a brand "B".

When I entered the UPC code of the product the amazon catalogue matches it with the ASIN xxxxxxx which is registered under the brand B even though product is belong to brand A.

I bought the product from a very well known and authorised wholesaler in UK, but even after providing the invoice etc Amazon has completely failed to resolve the issue.

The case I opened is : 11037000002.

All I get from the amazon is the following response:

Thank you for your application to sell Brand B (which is wrong) products.

We have reviewed the documentation you provided and determined that it does not meet our requirements for the following reasons:

File name: invoice from supplier

-- We were not able to match the product on your invoice with what you are applying to sell. You must provide an invoice with a model number, product name or UPC that reflects brand B products.

Can someone guide on this how can I resolve this issue please?

Amazon support is utterly pathetic and non serious in resolving the issues.

Thanks in advance.

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Seller_CVHqAm1a6eJM2
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Help removing unauthorised sellers of our product
by Seller_CVHqAm1a6eJM2

I wonder if anyone can help with an issue we have come across.

We have noticed that there are at least two other sellers selling our products via Amazon UK without authorisation from us (Brand Owner, Trademark Owner). It seems as though the sellers in question are buying our products via a part of our non-Amazon distribution network and reselling under our listings. Our concern is that we will not only be receiving their reviews, but that their pricing will jeopardise our wider pricing strategy for distributors and contractors.

Is there anything I can do via the Amazon platform, or is this a matter we need to take up with the unauthorised sellers directly?

Any advice would be greatly appreciated, as we are at a bit of a loss for how to approach this.

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Seller_B1uGqvh08Obvz
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Brand Registry Application Rejected again
by Seller_B1uGqvh08Obvz

Hi,

I recently completed an application for brand registry, case ID: 11096290272

I took pictures with my phone of the actual product and this was uploaded to the application. However i have received a rejection of the application and this is the reason why. Why am i being told images should not be computer generated, when i have taken pictures of the actual product with my phone. Could i have any more information as to why the application was rejected? This was the reply i received

- The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.

Thank you

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Seller_h44DwAVaFVB1W
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A seller Selling unbraded product on my Brand Name by FBM
by Seller_h44DwAVaFVB1W

Hello Dear Brand owner Sellers,

I wonder if you can help me. I am a small brand owner and I sell my own products mainly on amazon. However I have noticed that another seller has appeared on my listing pretending to be selling my branded product by fbm. I now that product cannot be genuine as I do not have distribution agreements with anyone and I don't sell to other sellers on wholesale.

I reported this issue to amazon brand registry for infringement Under case ID 11073202492. But I was disappointed to receive below reply.

"Thank you for contacting Brand Registry Support. We reviewed your submission and are unable to take the action you requested.

If you have additional notices that you wish to submit, our team only investigates one type of infringement per submission and no more than 50 ASINs per submission. If you have more than one type of infringement, we require that separate submissions be made for each infringement type.

For example:

If you would like to submit three ASINs for two different infringement types, you would submit one notice for each infringement type. This would be a total of two notices. If you have more than 50 ASINs that you would like us investigate, you will need to submit multiple notices with no more than 50 ASINs per submission.

If you believe this decision was made in error, please tell us why by submitting a new complaint through Brand Registry. We are unable to take further action on the complaint you previously submitted."

Now How do I deal with this issue?

I feel that all my hard work to establish my brand could be wasted if random seller just start selling unbranded products on brand name through fbm .

Thank you for reading and I will appreciate any input.

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Seller_2D8IcPmtvwXd7
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My ASINs Brand is changed to another brand
by Seller_2D8IcPmtvwXd7

@Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH

Hi, I have recently noticed quite few of my ASINs brand is changed to another brand for unknown reason, and I have tried to report this to SS and not getting any satisfactory response.

We have had our ASIN listed under our brand since 2019 and in the back-end it is showing the correct brand, however on the display page it is showing incorrect brand.

Please can you help me rectify this, I have already provided all the details in the case, Case Id: 11092580042

If you require any further information, please let me know

Your help would be much appreciated.

Kind Regards

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Seller_oSFoeksC1tvvo
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I have already obtained the brand authorization, but when I add products, I am still required to obtain the brand authorization.
by Seller_oSFoeksC1tvvo

Hello. I have already obtained the brand authorization. However, when adding products, it shows that I need to obtain the brand authorization. CASE number: 11087078622. I hope you can help me solve this problem. Thank you.

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Seller_RCfWKhznWTGn2
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Stuck Enrolling in Transparency Program – No Response from Support
by Seller_RCfWKhznWTGn2

Hi everyone,

I'm a UK-based seller with a brand already registered with UKIPO. I'm currently trying to enroll in Amazon's Transparency program to better protect my products, but I've hit a roadblock.

Since I haven't received my VAT number yet, I wasn’t able to set up a Transparency account directly. Following Amazon's guidance, I’ve tried the following:

1. Submitted my contact info through the Transparency assistance form: https://sell.amazon.com/brand-registry/transparency

2. Opened a case with Amazon Seller Support

Unfortunately, it's been a while and I haven't received any response from either channel.

Has anyone else faced this situation? Any tips on how to move forward or get in touch with the right team? I’d really appreciate any insights—thanks in advance!

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Seller_4lPwcIp5CRpjO
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Amazon Brand registry. EU and USA
by Seller_4lPwcIp5CRpjO

Hello

We have reseller authorisation from the company to sell their product within the UK and Europe on Amazon in these jurisdictions. However they currently have an other reseller in the US selling their products on Amazon US.

The reseller selling their products on Amazon US set up the company's Amazon brand registry and so the company does not own the current brand registry set up on its name.

How can we set up a brand registry for Europe and Uk.

We can apply for the Uk&EU Trademark, and then apply for the Brand Registry under my seller account however l fear Amazon Brand Registry will deny due to this brand name already existing on Amazon.

Should we request access from the reseller in the US to use this brand in EU ?

What will then happen with the listings as we will be selling the same products?

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