I am posting here because the normal Abuse Report process is broken in this case, and Seller Support is sending me in circles. I know this is the Seller Forum and not an official abuse queue, but I am hoping a Moderator or Community Manager can help escalate this to the correct team.
ASIN: B00CI6CRO6
What has happened:
This ASIN was originally created for a felt tape under the generic/generic-style brand Direct Products.
The listing built up a large number of authentic reviews for that product.
A seller has now changed the brand name on the listing to WITPOCE, without creating a new ASIN.
The listing still contains the original images, description, and customer reviews — but now displays a different brand and seller.
The seller is effectively misleading customers, profiting from reviews they did not earn, and has gated other sellers out of the listing.
How I reported it so far:
- Submitted a report via the Abuse Submission form → “The Product Detail Page was changed to represent a different product”
- Opened multiple cases with Seller Support
- Seller Support acknowledged the hijack, but then repeatedly asked me to submit packaging photos or brand proof — which does not apply because I am not requesting a brand update
- I even received an irrelevant reply from the Feedback Removal team — proving my report is being misrouted internally
Clarification — What I am asking for:
I am not requesting that Amazon process a brand change for me. I am not claiming ownership of the “Direct Products” brand.
I am reporting that a fraudulent brand change was performed by another seller, who is now abusing the original ASIN:
- The new listing misrepresents the product to customers.
- The seller is profiting from reviews built by the original product.
- Other sellers have been locked out of the listing.
- Amazon Policy being violated:
Product Detail Page Rules → https://sellercentral-europe.amazon.com/help/hub/reference/G200390640
ASIN integrity and Review authenticity policies
Why I am posting here:
The official Abuse Submission and Support case processes are clearly not working in this instance.
Cases are being misrouted and closed without appropriate escalation.
I am now asking for this to be reviewed by the:
Catalog Abuse Team
Product Integrity Team
I would also appreciate visibility from an @Amazon Moderator or Community Manager to help this reach the right team.
If this type of abuse is allowed to persist, it sets a dangerous precedent where any seller can:
- Inherit reviews they did not earn
- This is highly damaging to customer trust and marketplace fairness.
@Amazon Moderator
@Seller_z3k8APxGfbQEK @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_j9Bd91CW3ZVpr
Thank you to any Moderator or Community Manager who can help escalate this to the correct team.
I want to see this resolved not just for this ASIN, but to help prevent this type of abuse from becoming normal on Amazon.
