We are a brand owner and are looking to sell our products on Amazon.

We can see that a number of our products have been set up on Amazon by 3rd party sellers, and the brand name has been allocated to them. Additionally, there are some of our products listed on Amazon that we seem to be unable to list as we are 'not approved'.

We are trying to re-gain control of these ASINS so that they can be correctly associated with our brand name and we can correctly list them.

We have spent 2 weeks raising case after case with seller support and brand registry trying to get these ASINS correctly re-assigned. We have supplied trademark documents, website details and images of the product we manufacture.

We are just receiving standard answers:

- you are not the authorized ASIN creator for the following products

- you cannot change a product detail page or add offers on another seller’s Generic product or copy the product detail page to another store.

- changing the brand name on an existing ASIN can lead to customer confusion.

Any thoughts on how we can escalate this issue with Amazon?

It seems ridiculous we as a brand owner cannot get control of our own brand on Amazon and we are unable to get past standard support answers that clearly don't understand and aclknowledge the real issue,

THANKS

Ciao e grazie per chi vorrà leggermi.

L'azienda per cui lavoro è su Amazon da circa 5 anni con pochi risultati (azienda alimentare di medie dimensioni). Sono stato assunto proprio lo scorso anno per seguire questo canale di vendita ed in pochi mesi abbiamo aumentato le vendite in maniera importante.

Abbiamo un problema, non riusciamo a iscrivere il marchio nel registro marche di Amazon.

Il problema è che chi ha creato i primi prodotti anni fa lo ha fatto inserendo nel campo "marca" un nome sbagliato. Adesso non c'è verso di farlo modificare (neanche aprendo un caso specifico per ogni asin).

Non voglio cancellare i prodotti "vecchi" perdendo cosi tutte le recensioni e le metriche positive, ho mandato tutta la documentazione comprensiva di attestato di registrazione del marchio a livello europeo.

Ogni operatore dell'assistenza si blocca quando vede l'errore nel campo marca e quando vede che il marchio è registrato a nome della holding capogruppo mentre l'account è stato creato dalla società del gruppo che segue le vendite.

Qualcuno ha qualche dritta o sa il modo per poter parlare con qualcuno che riesca a prendere in gestione la situazione? Vorrei aggiungere molti altri prodotti e aprire degli account su altri paesi ma prima voglio risolvere questa situazione.

Grazie.

Marco

I’ve been struggling to get approval because of mistakes made by the employee reviewing my request. It’s pretty clear they’re not reading the messages or explanations I’ve written. Seriously, how do you guys deal with this? I’ve sent photos, documents, everything—but all I get back is the same standard rejection template. It’s honestly frustrating.

We’re new sellers trying to survive and build our business, but it feels like the brand approval department is working against us. No offense, but it seems like some employees there might need a bit more training. I’ve had this issue before, and it got resolved eventually, but this time? After 10 tries, still no luck.

Here’s the deal: Last time, the issue was about the invoice showing 6 quantities, but it was actually 2 products with 6 units each (so 6x2=12 units total). I explained it, and thankfully, a competent employee understood and fixed it. But this time? It’s like pulling teeth.

Now, my invoice shows 4 quantities, but it’s 3x products with 4 units each (so 4x3=12 units total). I even sent photos of the products! But the person reviewing my request doesn’t seem to bother reading my messages or looking at the attachments. The response I keep getting? “It must be at least 10 units.” Oh, come on! I know it needs to be at least 10 units—that’s why I’m sending 12! But it’s like talking to a brick wall.

Before ordering large quantities, I always test products with at least 10 units. But trying to explain basic math to the brand approval department feels like an endless ordeal. 4x3=12, right? The invoice says it, the photos show it—yet somehow, they still don’t get it. Do they even look at the messages or attachments? Or is Amazon just trying to make it impossible for new sellers to get started?

What do you guys think? How do you deal with this? I’m at my wit’s end here and would really appreciate some help from someone who knows what they’re doing. My Case ID is 10863455822. Please, someone be my savior!

Hi, i recently started the process of brand registry. I am currently on my fourth application (Case id: 10958201082), which has been rejected due to images being computer generated or altered. However, all my images are taken by phone and unaltered.

" I understand that you have contacted us regarding approval of your Brand Application KAF DESIGNS. I would like to help you in this situation.

We are unable to approve your application at this time due to the following reason(s):

The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product that you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.

You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g. the brand name or logo digitally edited onto the product or packaging using photo manipulation software) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrolment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrolment, and in some cases removal from the programme.

Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application. "

I have tried emailing the images from my phone to my computer and sharing images through onedrive to avoid any alteration to the images' metadata. I have also avoided compressing the images. However, even after all these steps i get the same response from Amazon brand registry.

The previous 3 rejected case IDs are listed below:

10901290472

10878150332

10836082062

The recent 5 pictures i have used for the application have been attached below. I hope these pictures can be used to help guide me on what changes i need to make. The images are taken from my phone, some of which show me holding my product.

I understand that I need to reapply for brand approval, but I would greatly appriciate guidance on what changes I should make when uploading product images to ensure approval.

Hi There. Was wondering if anyone had any tips or could help. We are trying to register a brand and the trademark is pending with IPO. Amazon keep rejected the brand due to computer based images but the images I am uploading is literally with the product in my hand with the branding printed on it permanently using UV Technology. Please could anyone share any tips. I have uploaded multiple images even with light reflections which show it’s my product in hand but they keep rejecting.