Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The colour-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.

In this article, we address some common misconceptions about the AHR:

1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.

No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.

There are four severity levels for policy violations: critical, high, medium and low. You can maintain a healthy account if you have non-critical policy violations, provided that you address them quickly.

However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal or otherwise harmful activity.

2. If I delete a listing that has a policy violation, my AHR will improve.

No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via policy compliance.

3. If my order numbers drop, my AHR can fall below 200.

No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance and quickly addressing any violations are the most important factors in keeping your account healthy.

For more information on how the AHR works, go to Account Health Rating programme policy.

Starting on July 13, we’ll only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.

We’ve compiled a list of labs that don’t meet our safety standards. We recommend that you check the list before you request test results or submit product documentation.

The list of unapproved labs will be updated periodically based on our findings. If you submit a compliance document issued by a laboratory on this list, it will be rejected during our document review process.

For more information, go to Suspended validation labs.

For a list of approved labs, go to the Service Provider Network.

Our Amazon Vine programme is now available to resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan and Australia.

Resellers who are authorised by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews for their newly listed products.

Amazon Vine helps you build product awareness, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products. To participate in the programme, you provide free units of your products to a selected group of our most trusted reviewers and they’ll post customer reviews.

To get started with Amazon Vine:

1. Access Vine in Seller Central under Advertising.
2. Enter an ASIN and click Begin enrolment.
3. Verify your product information.
4. Select units and click Enrol.

For more information about enrolment requirements and programme details, go to Amazon Vine.

We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.

To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen and select the Stay Informed tab.

Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.

Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers and discover cutting-edge resources and tools to accelerate your business growth.

Join Amazon Accelerate to:

• Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
• Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
• Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing and business growth.
• Build meaningful connections with fellow sellers at networking hubs centred around shared interests, talking points and hands-on activities.
• Meet with representatives from Amazon selling programs and third-party service providers at Partner Connect to find out how they can help you grow your business.

Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.

If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.

For more information, go to Amazon Accelerate.