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Hi everyone,

We’re hoping someone here can advise or has faced something similar. Our UK-based account was recently deactivated due to three “Counterfeit” complaints linked to a popular supplement brand. However, the products were 100% genuine — sourced directly from the manufacturer in the USA via their authorised UK distributor.

We’ve provided Amazon with:

- The manufacturer’s authorisation chain (to distributor, then to us)

- Letters of Authorisation

- Clear proof of authenticity

- Communications confirming the brand asked the complainant to retract the claims

The issue began when a competing seller contacted us demanding we stop selling these items. When we professionally requested proof of exclusive rights, none was given. Instead, they filed IP complaints under “Counterfeit” — a categorisation we believe was deliberately chosen to trigger an account shutdown.

That same seller:

- Placed multiple orders with us

- Left negative reviews on each, all of which were removed by Amazon for being abusive

-Returned the exact same items for refund — we recorded all returns showing they were genuine

Despite Amazon removing the malicious feedback, our account remains fully deactivated, even though both the manufacturer and supplier confirmed the product is genuine and authorised.

This feels like a serious flaw in enforcement: using the “Counterfeit” flag not for IP protection, but for commercial suppression of competition. We’ve done everything by the book and still face severe business consequences.

Has anyone managed to resolve similar abuse of the counterfeit reporting system? We’re actively appealing, but Amazon’s process seems stuck in “evaluation.”

Thanks,

A UK Seller

Hi everyone,

I've been selling books for the past year but over the past month been doing some research and looking to move into Online Arbitrage and just wondered if anyone could offer any advice/thoughts on the below.

So I'm looking to source from Online retailers and will ensure I always get an invoice when sourcing products/ Stock. Does any know if Retail invoices are accepted by Amazon for both Ungating purposes and also in the case of IP Complaints?

I know Amazon don't accept retail receipts that's why I've chosen online Arbitrage rather than Retail Arbitrage but can't find any information regarding retail invoices.

Thanks

Hi,

Can anyone please help or point us in the right direction. Is there a specialist escalations team or contact email to help resolve our problem? Has anyone experienced this before? Thank you so much in advance.

Sorry for the length of this message.

• Our problem:

Despite being granted exemption from Valid Tracking Rate (VTR) in July 2023 (Case ID 8840550782), our FBM furniture listings (on Amazon.co.uk) were deactivated on May 21st 2025 “due to low Valid Tracking Rate”.



We have spoken with Account Health, who advised we submit an appeal. However, the two appeals have been declined, each citing that “to avoid low VTR and potential deactivation, we should use one of Amazon’s integrated carriers”. No acknowledgement that our FBM furniture offerings are exempt, even though we included the aforementioned case ID in our appeals.

After the failed appeals, Account Health advised that we should contact Seller Support in a new case ID and request that they confirm the exemption - even though exemption was, and still is, confirmed in a previous case ID(!!). Upon speaking with Seller Support, they stated that they can not confirm exemption if it has already been confirmed in a different case ID.

We are at a complete loss and don’t know who to turn to, to get our case resolved.

• Our exemption from VTR:



The reason we were granted exemption from VTR in July 2023, is because the heavy and large (non-palletised) freight we send, is too large and heavy to go via any of Amazon’s UK integrated carriers. Therefore orders are self-delivered using our own logistics. Deliveries are arranged and booked in directly with the customer, so that they know exactly when to expect it, including a 3 hour time time slot on the day. As this is an arranged booking service, "tracking" is not available. It is a white-glove delivery service, with detailed POD photos taken with each delivery.
Since using our own logistics, we have all but eradicated customer complaints and A-Z claims which would be related to transit damage or lost packages using alternative carriers.

Yet despite exemption from VTR and demonstrating excellent delivery performance and positive feedback, our listings have been deactivated.

• Seller Support to date:

We currently have an open case (ID: 11148219922) with Seller Support which has been a “Work in progress” since 27th May. The case addresses all of the above with much back and forth via chat and phone calls. We were assured via the latest chat (on 3rd June) this would be escalated as “high priority” with an internal team. Yet we have not received any updates or resolution, and it has been 17 days since we created the case, and 23 days since our listings were deactivated. We are growing incredibly anxious.



We are a very small business, and the business supports me and my family which includes 2 very young children. This is our livelihood. And each day our listings are deactivated is costing us and our business dearly.

If an Amazon community support member is reading this, please find I have copied a snippet of Amazon’s VTR article below with the clear reference to VTR Exemptions using self-delivered shipments and own logistics - see the last bullet point:

VTR exemptions
- As per Amazon's VTR FAQ and help article:

https://sellercentral.amazon.co.uk/help/hub/reference/G201817070

"We don’t calculate VTR for the following Fulfilled by Merchant shipments:


* Cross-border shipments below £20: Shipments to and from Germany, France, Italy, Spain, the Netherlands, Portugal, Poland, Austria, Sweden or Belgium below £20 (including shipping, excluding VAT) are exempt from VTR if shipped using a “letter” method.

* Untracked Royal Mail 1st and 2nd Class Letter stamps and franking are exempt from VTR if purchased through Amazon Buy Shipping (at no extra cost).

* Digital products such as audiobooks.

* Self-delivered shipments (that is, shipments that are delivered using your own logistics)."

Thank you to anyone who can help or tag someone who may be able to assist and help resolve this.

Best wishes,

Marion

UK VAT asks for Address from Non Uk residence - can we use virtual address by paying monthly? but that is too expensive for every country you keep paying only for virtual address every month for VAT. Kindly explain the right path for UK VAT registration and how can i tackle with UK address ask during registration on HMRC. Thank you

Every time I contact Seller support ,

I am always made to go around in circles until I give up

it has got to the point , where I no longer wish to contact them and if i do

I am dreading reading their reply

Good Evening Everyone!

We have just realised that our PPC payment hasn't been debited from our account. This normally happens weekly or can be at least 2 days late. It's been 11 days now. Has this ever happened to anyone before or will they just debit the account in exactly two weeks time. We would prefer weekly. Also is there a way we can actually check and see how much the account would be debited before the PPC payment goes out.

Thank you in advance

I am on a pro plan and sales are not very good for me. I have decided not to use any campaign or advertising because I'm not seeing any sales and it's concerning for me and my business.

Can anyone advise me on what to do, I'm paying monthly for pro plan but mo sales.

Amazon is stressing me out.

I

there was no collection for amazon shipping. is it something that has happened to others as well or it is just us?

Hi folks,

In March, I sent two units of my product to Vine for the review. I received one review within a week or so, and received the second 5-star vine review a week or so after that; however, it was removed after only a few days. I contacted Seller Support, they took lot of time and eventually suggested me to contact community-help@amazon.co.uk which I did but never ever received a reply from them - I followed up 4-5 times since March but in vain.

For Gods sake, this review was authentic and crucial to the visibility and credibility of my product, and why would they even remove it when they gave it and had the product for free!!!

Could anyone kindly clarify why this Vine review could have been removed OR what can be done to restore it?

Warm regards,

The Valley Treasure