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I thought I would have a go at selling on Amazon so once my seller account was activated I filled in the form for a brand name approval. However just minutes later I get a denied message telling me that the name was miss-using a brands intellectual property rights. I have been using this name for years and I own both .co.uk and .com domains. I have checked and found that the brand name is not a registered trademark in the UK nor have I found it in the U.S.A. After replying to seller support and asking for further help and an explanation, all I am getting is the first denied replay pasted in response to every message I send. If there is no trademark then what else could it be?

Hello fellow sellers,

I need your help and advice on a serious issue we have been facing.

A customer purchased a specific pair of shoes from us. We fulfilled the order correctly, and our internal records, pick list, and dispatch footage confirm this.

However, the buyer raised a return claim saying "wrong item sent" and returned a completely different pair of shoes, not even a model we sell. The returned pair was used and dirty. Despite submitting full evidence (photos, product catalogue, stock sheet, and return inspection report), Amazon refunded the buyer from our account.

We have submitted 16 appeals through the normal channels and keep receiving the same copy-paste response:

“Although we understand your position, we stand by our decision.”

We have asked for an escalation or human review, but there is no way forward via the standard appeal workflow. This is a clear case of return fraud, and it seems there is no protection for sellers in this situation.

Has anyone managed to:

Escalate these cases beyond the automated system?

Get a proper review done by Executive Seller Relations?

Recover funds in similar fraud situations?

Any insights or proven escalation routes would be hugely appreciated. I am also interested in collaborating with other sellers who face similar situations to raise this as a systemic issue with Seller Performance or through FBA Feedback Loops.

Hello.

I keep explaining to seller support that whenever I log into my Amazon account, 99% of sales ranks on the ASIN page are not showing. When I log out, they show like magic!

I tried clearing cookies, cache etc, no joy. I use google chrome. It's the latest version.

I said to seller support about this and they keep saying stuff like "please change browser", "it works for us please see screenshot" etc. They are ignoring that I have explained this seems to be account-specific. I already provided them proof etc. I asked chatGPT etc and it keeps saying it's likely an issue Amazon's end. But they don't want to help me it seems.

Has anyone else ever encountered this or found a fix? as I find the ASIN page sales rank very useful. It shows in other areas but I wanted to fix this on the ASIN page. I would rather not change web browser just for this, as I have it set up perfectly in Chrome and it's what i'm used to.

Any mods that are willing to escalate this? I tried to resolve it in the case but they don't want to know. This should be sent to their technical team but they failed to do so.

If any fellow sellers know the answer/if it happened to them before, i'd really appreciate your help on how you resolved it!

@Seller_VJ4XoAkjDpjPH

I hope you can assist, as I’ve seen you help other sellers with similar unexplained charges.

I have been trying to resolve Case ID: 11167906722 relating to withheld funds and unexplained charges, but so far, I’ve received only vague responses from support. As of my last statement:

An Account Level Reserve of £7,417.07 was placed on 28/05/2025

An additional £5,833.25 was deducted as “Other”, without any breakdown or justification

My net transfer was only £23.51, despite over £7,200 in sales

I’ve reviewed community responses where you outlined “Order Adjustments” and “FBA-related deductions” in the range of £200–£400 per cycle, but in my case, the £5,833 charge seems excessively high and disproportionate, and no further itemisation has been provided even after repeated follow-ups.

I am also dealing with time-sensitive financial obligations, including staff wages and supplier invoices, and this unexplained hold is causing serious business and emotional stress.

Could you please:

Confirm what these charges relate to with a proper itemised explanation?

Advise whether any of these deductions are reversible or under internal review?

Escalate this matter urgently to the relevant financial or compliance team?

This appears to be affecting multiple sellers and risks breaching Amazon’s transparency obligations under the UK Payment Services Regulations 2017 and Consumer Rights Act.

Thank you for your help, and I truly hope you can step in and assist with this as you have with other sellers.

Best regards,

Dear Amazon Executive Team,

There is a critical flaw in Amazon UK’s pricing system — a glitch that is causing millions of pounds in losses to both Amazon and its sellers.

I am an Amazon UK seller, and I’m writing to bring urgent attention to a major issue with your “competitive pricing” suppression policy. This policy compares Amazon prices to third-party retailer prices (such as Poundland, Tesco, or Boots), but it only considers the item price, while completely ignoring delivery charges that customers are required to pay at checkout.

This creates a false pricing comparison and leads to:

Suppression of perfectly fair and profitable FBA listings

Loss of Buy Box

Reduced visibility in search results

Massive financial losses for sellers — and ultimately for Amazon itself

---

🔍 Real Example:

Product: Sudocrem 60g (ASIN: B07P2YPM7B)

Poundland Price: £2.95 item + £3.50 delivery = £6.45 total

My FBA Price: £3.95 total (Prime shipping)

Despite offering a cheaper, faster, and more reliable service, my listing is suppressed due to an algorithm that incorrectly treats Poundland’s £2.95 item price as the “competitive price,” ignoring the actual amount paid by the customer.

---

❗ Why This Is a Serious Problem:

It misleads customers, favoring higher total-cost options.

It punishes sellers using FBA — Amazon’s own logistics system.

It kills profits, strands inventory, and discourages Prime listings.

It damages customer trust when slower or more expensive FBM listings are favored.

---

✅ Requested Actions:

1. Escalate this issue to Amazon’s Pricing Policy and FBA teams.

2. Fix the pricing algorithm to compare total checkout prices (item + shipping).

3. Provide sellers with a manual appeal or override system for unfair suppressions.

---

Amazon has built the world’s most trusted logistics and retail platform — but this pricing flaw is undermining that system, punishing your most loyal FBA sellers, and misleading customers at checkout.

Please take this matter seriously and escalate it appropriately. Seller Support has proven unequipped to address this level of issue.

Every time I contact Seller support ,

I am always made to go around in circles until I give up

it has got to the point , where I no longer wish to contact them and if i do

I am dreading reading their reply

Hello.

I wanted to know of any issue when listing items that are `USED` against brands that maybe brand registered.

I obviously wont have invoices to prove supply chain from the brand. I have tried listing a few items and it seems some are lock and other are not.

I will be getting items from the usual sort of places you get second hand goods from like auctions or charity shops etc.

Is there any issues in doing this ? my understanding is as long as the item is as per listing and I have listed it as USED with correct grades then this is ok. Can a brand be spiteful and report an trademark or copywrite infringement against my account so to remove my item? If this happens I wont have an official brand invoice to counter it?

Any mods available to assist ?

Thanks

I Sell a fairly good popular product on Amazon , that I have sold for a number of years with no issues .

This product has now been supressed for the following issues

the title contains the phrase made in England (I did not create the listing).

My inventory shows Fix product listing in red .

I go to edit listing and it will not let me save the listing changes unless I remove this phrase , which is fine.

Seller support see there is no contribution from myself- when there is . and now say to me , please provide proof of why you want to change the title including images and manufacturers URL etc.

How does anyone get anything done on Amazon ?

I have a product link that the customer review about the item exploded so Amazon regard it Product Safety incident and removed my product link.

Amazon required me to offer Test reports to back up the DoC. The test report must be issued by one of the below:

a. An EU or UK notified body or their global subsidiaries.

b. An EU accredited body or their global subsidiaries.

c. Non-EU laboratories that are accredited by their national body and are a member of ILAC/IAF. For these test reports the logo of the accreditation body and the logo of ILAC/IAF must be on the document, along with the accreditation number.

If anyone know how to make the Test reports to back up the DoC.? or if you can make the Test reports to back up the DoC. please reply me , thank you so much!