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Are counterfeit products keeping you up at night? Want to boost customer trust and gain deeper supply chain insights? We've got you covered!

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Time: 08:00 - 16:00

Event: Ask Amazon - Transparency Programme Special

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  • How to shield your brand from counterfeiters
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  • Tools for superior supply chain visibility
  • Expert tips from the Transparency Programme team

💡 Why Transparency Matters:

Join thousands of brands already utilising this powerful programme to protect their products and strengthen customer relationships. Get your questions answered directly by our expert team!

📝 How to Participate:

  • Start posting your questions now in this thread
  • Our Transparency team will respond to all questions on 30 June
  • Can't make it on the day? No worries - post your questions in advance!

🎯 Ready to Transform Your Brand Protection Strategy?

1. Visit the Transparency programme page for a preview

2. Post your questions - early birds welcome!

Don't miss this opportunity to take your brand protection to the next level!

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Amazon not removing - Need help removing feedback
by Seller_tQZDw3WcWkN8q

Dear @Seller_XUNeUuvrQDpgP@Seller_z3k8APxGfbQEK@Seller_gAhPNiLrkfTcr

Hope you all are doing well. We needed your help regarding some negative feedback the automated system denied, tried open a case but also no luck they got denied. Would really appreciate your help and support with these as they were not our fault.

Order number: 204-1879213-9048343

Customer said its the wrong colour, this is not true the barcode on the product is 816657026641 if you search this it matches the same as the ASIN B07J2NPH7K. We use a barcode pick system so its impossible for a customer label to print if we send the wrong product.

Order number: 205-1178281-5157110

Customer said we sent the wrong product. We sold 13 of these with no other complaints. Again like the order above, we use a barcode system so not possible to send the incorrect product.

Order number: 203-9061285-0621124

Customer said they never got this, the tracking is showing delivered before the estimated date and also they were refunded.

Order number: 202-2392050-6015551

Customer said not what they ordered, the EAN for this product is 5045252667361 if you search online you will see matches the ASIN B07CSDS9WR. We refunded them £18 and still let them keep the item as good will, big loss for us but resolved this in customer favour.

Order number: 202-0642959-0285903

Deliver by: Sat, 21 Dec 2024 GMT to Mon, 23 Dec 2024 GMT Royal Mail tried to deliver on Friday 20 December 2024 11:51 Delivery Attempted - No Answer Wolverhampton DO. A day before estimated delivery. Not our fault they are not available to take delivery, they are carded by Royal Mail post man, they could ask for re-delivery or collect the following day.

Order number: 026-7120814-3893905

Deliver by: Fri, 6 Dec 2024 GMT the Royal Mail tracking (OE860221916GB) shows this delivered. 02-12-2024 = 4 days before due date.

Order number: 202-2773830-6305962

Review says "Hi unfortunately I ddnt receive item but says delivered so had to place same order again? Would like refund on this one" you can check your system this is the only order they placed with us. The other must be another seller at the time with the buy box. For this order Deliver by: Wed, 16 Oct 2024 BST to Thu, 17 Oct 2024 BST - Royal Mail delivered 17-10-2024.

Order number: 026-3372023-5737105

No where in the listing does it say qty of 2. Title or image do not mention 2, images show just 1 lipstick and also the title.

Order number: 206-8862449-1436339

Customer says ordered 250ml. Listing and image both clearly say 100ml

Thank you kindly with your help and support with this.

Warm regards

Direct Beautique

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Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

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BHX7 Still not Checked IN
by Seller_16MjaFVwUx3Rd
Amazon replied

Our two shipments were delivered to BHX7, they were not received for a long time.

One shipment is delivered on 5/31

One shipment is delivered on June 15th

Our product is out of stock, which has caused us huge economic losses.

We contacted the carrier and they are using Amazon's official pick-up service.

Amazon's seller services cannot provide any assistance.

Please help us!

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Malicious attacks from competitors
by Seller_VSTSOljfVIOLo

I am a British website seller. I sell products on the British website, but I was maliciously attacked by my competitors. The detailed questions are as follows:

My asin: B0F9XW9RXH and B0F9XVV8S6 are newly released this year and were shipped to Amazon warehouses on May 27, 2025. On June 23, 2025, Amazon began to receive inventory and did not issue an order during the pre-sale period. However, on June 8, 2025, these two asin received one-star negative reviews from the same buyer (not certified by purchase). So we checked the buyer's profile, where all the reviews were 5-star reviews and were not certified for purchase, which was obviously a competitor's malicious manipulation of comments, trying to harm our business! This seriously violates the standard of fair competition on Amazon platform. Please check it with relevant departments! The specific comment information is as follows:

Review product asin: B0F9XW9RXH

{personal data removed, moderator edit}

Comment content: Strange odor when producing H2

{personal data removed, moderator edit}

Comment date: June 8, 2025

Review product asin: B0F9XVV8S6

Comment Title: Cheap Feeling!

Comment content: Dollar store quality

{personal data removed, moderator edit}

Comment date: June 8, 2025

{personal data removed, moderator edit}

Coincidentally, our other variant product asin: B0F2MWHHKH also received two one-star negative reviews on June 8, 2025, but it was not purchased. Check out the profiles of these two buyers, and they are all 5-star reviews and are all reviews that have not purchased certification! Competitors try to harm other people's business by manipulating comments, so please crack down on the platform!

Review product asin: B0F9XW9RXH

Comment Title: No Benefits!

Comment content: Waste of money

{personal data removed, moderator edit}

Comment date: June 8, 2025

{personal data removed, moderator edit}

Review product asin: B0F9XW9RXH

Comment Title: Lid Broken!

Comment content: Cracked immediately

{personal data removed, moderator edit}

Comment date: June 8, 2025

{personal data removed, moderator edit}

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Problems with Royal Mail
by Seller_Fg2fqaWOnEtha

I have an OBA and have a Mon-Fri collection. Unfortunately, I am having problems with collections not turning up, I haven't seen anyone in three days! I have been using rubbish bags for a while because I don't have any mailing bags, I ordered them online three times, asked my driver several times and even printed a sign, but nothing. Firstly, they gave me a 14:30 collection then they moved it to 16:30 on paper, but they kept coming at 14:30. Then they gave me a FIR number but they told me it was the wrong one, I was promised another one, but that hasn't happened. My sales manager has left RM and I don't have any contact, if I call them they always say someone will call me back but no one ever does.

Are they always so dysfunctional, or they don't care about small businesses or what?

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Hi All

Recent experience with a Customer raises a few questions for me, any advice would be appreciated.

A customer placed two seperate orders recently, 4 days apart. Both orders were shipped the same day, sent on a next day service with Evri and delivered the next day but were left in a 'Safe Place'.

We received a message from the buyer on the delivery day of the first order which said 'Where exactly has this been left please?'. So we sent a polite reply advising where it had been left (which was by the side of a wheelie bin) and attached the delivery image. In response the buyer said ''This parcel has not been received. You have 48 hrs from now to resolve otherwise a chargeback will be raised.'' In reponse, we didn't argue with him in any way, just politely asked him if he could confirm that he had checked the location where it had been left, and that the parcel was not there, in which case it must have been stolen and we would refund him. He didn't respond to that and went straight to an A-Z claim which of course Amazon granted but they didn't count against my metrics.

The scond order, the first we heard was a message from the buyer saying '' Again This POD is not compliant with consumer law. Package has to be handed to me unless I have authorised otherwise. Courier to be sent back to locate it.'' We responded again advising it had been left in the same place and attached the delivery image and could he check and advise. He want straight to an A-Z from there which had the same outcome as above.

They were both low value fortunately, however the biggest problem is that he has now left 1 negative and 1 neutral feedback for these orders saying ''poor customer service, poor attitude. My consumer rights are protected by law and overule your personal policies''. This is the biggest issue for me as it obviously affects my performance metrics badly!

So I am wondering what can I do about this and how can I prevent it in the future? I know I won't be able to have the reviews removed becuase they don't meet the criteria.

He is basically saying that under consumer law, if he hasn't agreed to them being left in a specific 'safe place' then the POD's don't count and so he will ask for his money back. He claims they have to be handed to hm personally under the law (unless he has agreed otherwise).

Due to the nature of the products we sell it maybe that he cannot get out of the house due to mobility issues. However, I'm not aware of ever seeing customers delivery instructions on orders on Amazon, is that a thing? I can't see anywhere that we can block a buyer either so that doesn't seem to be an option. I am concerned that if he keeps ordering and the same keeps hapening we could end up with a whole bunch of a-z's and negative feedbacks, or too many order cancellations if we don't ship them.

Appreciate your thoughts

Thanks

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Listing going to fix listing
by Seller_6WAZLizuQAigJ
Amazon replied

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

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Missing Items from Inbound
by Seller_FzYxqnSoia90P
Amazon replied

So I send a shipment in to FBA a small parcel as usual, I do this 2 or 3 times most weeks, its a small parcel 14 SKU's containing a total of 298 units. Four days later its checked in as usual but then 15 days later its still checked in and not moved to receiving, so I create a SS case, asking them to check this for me as I had sent 5 more shipments in after that were being received as normal. Got the brush off - you just need to wait, no interest in helping whatsoever so I leave it another week, still the same so I contact them again- same result, you need to wait then you can ask for it to be investigated.

Weeks later shipment closes no units received so I do my work send all the documents in and launch an investigation, 3 days later they deny my claim stating

Hello from Amazon Selling Partner Support

As you requested, we have completed the review of shipment FBA15########

We are denying your reimbursement claim for the following units because we received an unexpected item when compared to your shipping plan. This was caused by sending items with the wrong UPC, or items having missing or incorrect labels:

They show me no proof of this and then add they cant locate the box because of the items being labelled wrong.

My question is I want the shipment returned to me ( to prove it was all correct) as it is my property, but it seems clear they have lost it how do I procced? has anyone else ever had this issue?

Any suggestions welcome

Thanks in advance

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Remove the specified product, and not all of it
by Seller_rGO1a5xHUksrt
Amazon replied

Hello, everyone

Here I'd like to ask everyone a question. I have an order that was returned, but I don't want this item anymore. I want to clear the returned product of this order. Can I create a way to clear the inventory to remove this product? Just want to specify to clear the returned products of this order

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Hi guys. just seeing what your opinions are on this.

we shipped an order out, customer messages us back to say they were not home. it was delivered to a safe place which was pictured in the tracking.

we asked them a question about it and they then put this reply

"You are clearly not reading what I send and you clearly don’t want to resolve this as a seller. I have no time to play silly games with you. Read what I have sent you and read it properly and you will see how I got the picture. This issue falls with you as you have chosen Royal Mail as the courier. If you don’t issue me a refund I will have no alternative but to leave an honest review of how you have failed to resolve this issue for a paying customer. I will also have to repost yours and my email replies so your customers can see what problems they will face trying to resolve the issue with you. Issue my refund now please as I haven’t got my items and I have done nothing but comply with you"

instantly from experience it looks like they are trying to have us over on this because you dont just do that . so the item has been delivered but i dont know what to do for the best. i think they have just decided to say they dont have it as they know they could easily get something for free.

interested on some thoughts

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