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When and How to Use Pre-orders and Back-orders
by Seller_mIRnuhdx7l5sN

Hello Sellers,

Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:

Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.

Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.

You can set up these options through Seller Central:

  • For pre-orders, specify the product's release date during listing creation
  • For back-orders, set a restock date for your out-of-stock items

Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.

For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.

Have you used pre-orders or back-orders before? Share your experience in the comments!

Cheers, Ezra

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Amazon doesn't know its own policies. Today, we and other sellers received VTR warning emails in France, Germany, Spain, and Italy.

The policy clearly states 'You must maintain a 95% VTR for the following seller-fulfilled shipments:

Cross-border shipments above €20: Shipments to and from the UK, Germany, Spain, Italy, Netherlands, Portugal, Poland, Austria, or Sweden that have an order value above €20 (including shipping charges, excluding VAT).

Today received warning emails for all categories for invalid tracking on orders below €20 Euros. It's madness with Seller Performance not understanding Amazon's own policies. We have raised this with seller support twice this year to get standard replies stating the policy above.

Why are Amazon not measuring cross-border VTR to their own policies on orders under €20?

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Brand Approval
by Seller_HR0IunaFlrtO7

Hello

Has anyone had any experience with brand approval for X-brand. I am buying directly from the manufacturer but everything seems a bit fishy to me. The brand said another seller requested sales invoice for Amazon before payment and then never paid. There is a possibility that their invoice might be rejected hence they never paid.

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My account was deactivated by error, and I’ve been repeatedly asked to provide supporting documents. However, there is only a blank space to write, and no option to upload any files. I’ve tried multiple times to resolve this, but nothing has changed. Can anyone help me with where to add the supporting documents or guide me on how to fix this?

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How to escalate a case?
by Seller_DJqWlEby6fi8n

Does anyone know what we should do about this?

We've been erroneously charged every month for a very long time. We opened a case about this over 10 months ago and this is still open now as seller support have been trying to solve it ever since but have not been able to.

Some of the erroneous charges have been reimbursed to us from time to time, but the root cause of why they are still being charged each month has still not been successfully fixed. We are now owed reimbursements again.

I posted this on the forums here over 10 months ago and a moderator regularly updated us about this for the first 8 months or so, he also had a dedicated seller support rep assigned to the case, who was on the case for around 5 months and who I also spoke to on the phone.

But now for the past 2 months the moderator has not replied to anything and then last week the assigned seller support rep said they were leaving (not sure if leaving Amazon or just the case) and said another seller support rep would be in touch within 48 - 72 hours. It's now over a week and I've heard nothing despite sending 2 reminders.

I have spent upwards of 100 hours on this so far, and in 6 weeks it will be a year since the case was opened.

As seller support and the moderator have not been able to properly resolve this, does anyone know how this can be escalated beyond them, to someone who is able and willing to get this fixed?

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Our amazon prime has been suspended for 1 month.

We recently changed carrier on prime and had a day where the carrier failed to collect.

We submitted a POA for the issue, then support decided they required a POA for an older issue relating to the switch over, which we also submitted.

The only response we get on the new POA is that it's being reviewed by the relevant team, but it's been 7 days with only stock responses from the support team that it's being reviewed by the relevant team.

The POA should be fine, they're both from the carrier (Evri) and they don't understand why the review is taking this long.

I don't think it is being reviewed, I think it's got stuck in the system somewhere, is there any way to get this actually looked into?

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A-Z granted for a fraudulous buyer
by Seller_GnPgNSH6MHn3f

I got a "customer" that was suspicious from the beginning. First she claimed she did not receive the order. Tracking showed it was delivered. Then she filed return requests with various reasons:

1. No longer needed 2. Accidental order 3. Unauthorized purchase 4. Item defective or doesn’t work

All in all 17 (!!) return requests. I answered to her immediately, said that I will of course refund her when I get the order back. The item in question is the most valuable thing I have ever sold in my 15 years of selling here, so I reported her to Amazon TWICE, saying that this person is trying to scam me. Her communication was extremely poor, like this:

"I don't even ask in mailbox I ask for refund thank you no DVD there I have the DVD not sent."

"The reason for returning the DVD to the mailbox thank you no items refund all good."

So, it was impossible to communicate with her. Yesterday she filed an A-Z claim. I answered to Amazon, sending proof of delivery. Amazon immediately granted the refund. I then appealed, proving again the delivery and also proving that the item was as described (another false claim from the buyer). Today Amazon decided to "uphold" their decision, because I had not responded to the buyer’s return request before the claim was filed.

To me it seems that Amazon is just trying to make new rules so that they can take my money. Should I really have responded to all 17 return requests? They are all auto-approved by Amazon with my general instructions. This person would have had already 4 weeks to return the item, but clearly she did not do anything about it.

If there is a rule that one should somehow respond to multiple return requests by the same buyer (how can one actually respond to those?), this buyer made all these multiple requests on purpose. Some morning I would have 5 return requests from her.

Besides taking my money and stealing an expensive, rare and out of print item (it is now selling for 180 euros), Amazon is counting all this against me and putting my marketplace at risk of deactivation. I sell so little that this one order means now that I have 33% defect rate.

All this doesn't seem fair to me. I am really getting tired of all this bs.

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Hello, Sellers I have to do P&L analysis I have one doubt we are paying the advertising charges from the Credit card. I have downloaded the entire statement report under payment > all statement I have added all the expenses just want to know whether the advertising expenses are included in the expenses report or not?

Or I should add all the expense and deduct the advertising expenses from the payout?

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key words
by Seller_STJTQsYZ8mrWQ

Hello, I'm new to amazon FBA. currently have a small qty of product shipped into amazon but really struggling with how to do add campaigns without wasting money.

is it best to put in as many keywords in the background or a limited number. I thought it would be better to have as many as possible but then i don't want to pay for ads and then it uses up all the ad money on wasted searches. does that make sense?

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account suspended over a capitalazation issue
by Seller_d5g8PrnSPjHHe

My account has had the business name of mythrojan limited for three years, the UK VAT is registered MYTHROJAN LIMITED, i understand it requires caps. after three years, my account is now suspended due to the mis-match. help and appeals both tell me to change the amazon name to match, ok np, EXCEPT, you cant change the business name on a suspended account. I am in catch-22 land. any help?

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I had an active account on Amazon Germany and later switched to the US marketplace using the same account. After this transition, my account was suspended due to Amazon’s multiple account policy. I’ve been dealing with this issue for nearly 2 months.

The system does not allow me to update my address. Because of this, I submitted all the required documents in PDF format to Amazon, but I still haven’t received any resolution. My account remains stuck in the verification stage, and I keep getting the same automated responses.

I kindly ask for help from an Amazon representative who can actually understand my case and won’t just send an automated reply.

Your support would mean a lot – thank you in advance!

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