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Hello Sellers!

We want to help you understand the requirements for submitting proper documentation when using trademarked content in your listings. Here's what you need to know:

What You Need & Why

If you're using another company's trademark in your listings (including product images, packaging, or detail pages), you'll need to provide either:

  • Proof of trademark ownership OR
  • A valid Letter of Authorization (LOA) from the trademark owner

Essential Components of a Valid LOA

Your documentation must include these 5 key terms:

1. Licensor (company granting the rights)

2. Licensee (company receiving the rights)

3. Grant (specific IP being licensed and scope)

4. Geographic scope (authorized territories)

5. Term (duration of authorization)

Acceptable Documentation Formats

✅ PDF documents

✅ Scanned PDF images

✅ Word documents (only for self-declarations by IP owners)

✅ Email screenshots (must be from trademark owner's company domain)

Required Elements

  • Company letterhead of the trademark owner
  • Complete agreement terms
  • Authorized signature/stamp
  • If emailed: Must come from trademark owner's official domain

Additional Note: If you don't have trademark registration in your selling region, include a declaration of IP ownership with your company stamp or authorized signature.

💡 Pro Tip: Review all documentation carefully before submission to ensure it meets these requirements. This will help avoid delays in the approval process.

Have questions? Drop them below! We're here to help.

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following on from here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a766709e-ceba-49f2-b293-ba4102eef8aa?postId=a766709e-ceba-49f2-b293-ba4102eef8aa

They have now just deactivated my account

Should I go a letter before action now on the 4k they are witholding or do anything else?

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I had my account deactivated under section 3 for multiple account violations.

However, I do not and never had more than 1 Amazon seller account. The name on the account is my old seller name, which I updated over 2 years ago. Basically I added LTD to my original company name.

I've explained this to Amazon but keep receiving the same generic email, saying "We received your submission but do not have enough information to reactivate your account at this time."

Can someone please help resolve this issue.

Thanks

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Impossible to speak with anyone.
by Seller_J9O0V2gen9P1O

I have just opened an account and have had nothing but trouble with getting verified, and now they have taken money out of my credit card before i have even listed anything, and if you want to contact anyone you have to do it via messaging, and they take forever to reply the whole system is so slow, and the people on the other end are so unhelpful, I no longer want to sell anything on this site and just want my money back and all my data deleted big mistake on my part, Anyone thinking of moving to amazon from ebay thing again, I will be closing my account and would like my full money back or i will report amazon transaction as a fraud.

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URL of product in listing
by Seller_mRnHYCfHeEcoZ

Hello, i just listed my first product, but dont have originally the URL of that on my business website, i need to add it to my website and than paste it to finish listing on amazon ? Thank you.

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this is beyond a joke, my account was on block because of KYC verification

Now they have come back with the following:

We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision

Followed by :

We previously communicated that we started collecting VAT on your sales for goods delivered to customers in the UK starting 24-Mar-25, because you are not established in the UK for VAT purposes.

We completed our final assessment, and determined the final VAT liability you owe is GBP 33190.74.

Seriously.....

Any options other than letter before action for the 4k on hold and a trip to small claims court?

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I would like to include some competitor products in my comparison chart to highlight key differences that are 100% accurate and honest.

I can see that one of my competitors is already doing it but google says you are not allowed.

Can someone please give me the definitive answer?

Thanks,

Milo.

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Product variations split - 2nd time in a month
by Seller_tBOaLgN6Me7BT

For the second time this month, hundreds of our products have split families. The last time this occurred, a moderator responded, took the case ID, and promised to keep me updated. Eventually, the listings were fixed. Could I please get some assistance and a proper explanation this time? The case ID is 11015860572. Seller Support via email/chat haven't helped at all.

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ungating issue, caseID 11025302762
by Seller_4ijh48I0X4w90

i have all the correct documentation, i have invoices which i have ensured meet all of amazons strict requirements and i have even requested for extra documentation to prove a valid chain of supply and with m y suppliers contact info but i keep getting my ungating request declined. id like for someone to over look my case and tell me if im doing anything wrong or is it amazon?

i can tell amazon is auto declining my requests for some reason as its not being manually reviewed by a human an ai is not considering my appli cation nor are they reading my documents could anyone provide me with any assistance as amazons customer support is appalling

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Amazon Handmade Application.
by Seller_43g83Nyzw5Hf4

Hello all.

Long story short. I wanted to join Amazon Handmade UK. I needed to open a seller account, and the link lead me to seller USA. I had started the process, without realizing it was a US account. I finally, after a grueling time, have a seller Europe account and paid the fee, and I applied to handmade UK. Now I am told that handmade does not recognize my email as associated to any seller account. Each help link on Handmade tells me to sign in, and that then gives me the message there is no seller account associated with this email; and yet here I am in seller-Europe. Is there a way within seller Europe that I can resubmit or check my application?

I have been told on chat to either get a new email or even a new phone number! So I have no idea what to do next as the fee has been paid, and I cannot seem to check the status, or if it exists, or a link to resubmit.

Many thanks for any help that you can supply,

John.

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Profit Calculation Method Question
by Seller_HmXs9Pk97Wcpt

Hi all

This may seem like a silly question - But when calculating our NET profit, should i take VAT off of Amazon's fees? i.e. Here is my current method of calculation

- We are VAT registered.

- "Ex-VAT" column is based on 20% reduction of fees.

A secondary question, should I take VAT off of Advertising costs?

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