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With Easter just around the corner, now is the time to ensure your business is ready for the holiday rush! Whether you sell seasonal products or everyday essentials, a little preparation can help you maximize sales and avoid last-minute headaches.

💡 Stock & Inventory: Check your inventory levels, especially for seasonal items like Easter gifts, decorations, and chocolates. Make sure your FBA stock is sent in early to avoid delays.

💡 Pricing & Promotions: Consider running Easter discounts or lightning deals to attract shoppers looking for gifts and special treats.

💡 Optimized Listings: Update your product titles, descriptions, and images with Easter-related keywords to improve search visibility.

💡 Shipping & Fulfillment: If you’re fulfilling orders yourself, double-check shipping times and communicate any delays to customers in advance.

💡 Customer Engagement: Use social media, email marketing, or even Amazon Posts to highlight Easter-themed products and special offers.

💡 Pro Tip: 🐣 Easter Sunday 2025 (April 20, 2025) has been officially added to the holiday list in shipping settings.

How are you preparing your Amazon business for Easter? Share your tips and strategies below! 🐰

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Request approval for a simple CD
by Seller_y4dsOrBpPSq9A

I've been selling books cds on Amazon since late 90's but now I'm using the phone app I often get told to request approval for a seemingly mundane item such as a CD! Having followed the process which involve signing in again and entering a texted number I'm often told there's an error! If I do manage to get permission, I return to list and am told I need to request approval again!

All this and they're not shy in taking a bite from my earnings, if I could find an alternative to Amazon for rare books and CDs etc, I'd have gone years ago!

Any advice or suggestions regarding the above would be gratefully received

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ASINS with incorrectly assigned brand
by Seller_qz6sRrarZQIEN

We are a brand owner and are looking to sell our products on Amazon.

We can see that a number of our products have been set up on Amazon by 3rd party sellers, and the brand name has been allocated to them. Additionally, there are some of our products listed on Amazon that we seem to be unable to list as we are 'not approved'.

We are trying to re-gain control of these ASINS so that they can be correctly associated with our brand name and we can correctly list them.

We have spent 2 weeks raising case after case with seller support and brand registry trying to get these ASINS correctly re-assigned. We have supplied trademark documents, website details and images of the product we manufacture.

We are just receiving standard answers:

- you are not the authorized ASIN creator for the following products

- you cannot change a product detail page or add offers on another seller’s Generic product or copy the product detail page to another store.

- changing the brand name on an existing ASIN can lead to customer confusion.

Any thoughts on how we can escalate this issue with Amazon?

It seems ridiculous we as a brand owner cannot get control of our own brand on Amazon and we are unable to get past standard support answers that clearly don't understand and aclknowledge the real issue,

THANKS

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Seller Support has no purpose.
by Seller_QIMWRIIsqJQai

I’m beyond frustrated with Amazon Seller Support. As a seller, I’ve found myself jumping through hoops, re-explaining the same issues over and over, and being asked for information that they already have. It's an endless cycle of redundant requests, and it’s seriously damaging both my patience and my business.

I’ve gone through countless cases, all of which have yet to be resolved. No matter how many times I’ve provided clear explanations or backed up my concerns with evidence, nothing has improved. It feels like no one is actually reading or understanding my cases, and no one seems to take responsibility for addressing the issues.

To make matters worse, every time I reach out, I'm asked for more details that they've already seen in previous correspondence. It’s beyond frustrating when you’ve already supplied everything needed for a solution, yet they're asking for it again and again as if nothing’s been done.

This whole process is a colossal waste of time. The back-and-forth never seems to get anywhere, and after all these hours spent trying to resolve issues that should be simple, I feel like I'm getting absolutely nowhere. All the stress and frustration has caused my blood pressure to rise – so hey, maybe I’ll be helping GlaxoSmithKline's stock price rise, at least.

In the end, I’ve learned that Amazon Seller Support is essentially a black hole where problems go to die. If anyone out there has any real advice or tips on how to actually get things done with Seller Support, I’m all ears. Until then, it feels like we’re just spinning in circles.

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You can now provide immediate feedback to us at the end of a call with Selling Partner Support.

Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.

This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.

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Royal mail business collection FIR code
by Seller_DlXdFZxY43j9O

For anyone with a business collection or in the know. Previously with a collection I was given a laminated sheet with my FIR number and barcode on for the driver to scan at each collection. I have moved and just started my collection back up and the new driver says they dont do that anymore and they keep it in a folder in the van? surely that isn't correct as I have many times needed the FIR number myself for different royal mail contact forms.

can I ask if you have a collection how they collect for you, do they scan everything ion the van or at your premises. He also wanted to take the manifests and scan them in his van too?

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Hi @Seller_mIRnuhdx7l5sN

New forum post as requested

We’re currently experiencing a persistent issue with Amazon incorrectly classifying tracking information for orders shipped via DHL eCommerce.

We fulfill our orders through Veeqo, which is fully integrated with Amazon, and we always select “DHL eCommerce” as the carrier at dispatch. However, Amazon is incorrectly mapping this to “DHL”, which results in all affected orders being marked with an invalid tracking status and negatively impacting our Valid Tracking Rate (VTR).

Key Facts:

We are selecting DHL eCommerce from the dropdown in Veeqo (confirmed by their engineering team).

All our affected orders are showing “DHL” on Amazon’s side, not “DHL eCommerce”.

This issue is impacting 100% of the orders on our VTR defect report.

Amazon has already acknowledged a similar issue with Yodel, so it appears to be a broader system issue affecting multiple carriers.

We’ve provided Amazon support with screenshots, order history, and confirmation from Veeqo, yet we continue to receive generic responses stating we selected the wrong carrier.

VTR defects showing up despite using the correct carrier via an integrated system like Veeqo?

We’d appreciate any feedback from others, and hopefully this helps surface what appears to be a technical issue on Amazon’s side.

Thanks in advance,

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Royal Mail claims form
by Seller_I4e8ZXRNIlQB8

Has anyone tried to use the new Royal mail claims form yet for more than one item ?

Now requires recipient address details event though this is deleted after 30 days on click and drop

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5 replies
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New Seller Listings
by Seller_VD3YaOWQaUJde

I have been approved for selling as a professional seller, i have verified all account information, ID, bank, card details etc.

When i try and list a product, it keeps telling me to cheque my card details even though they have been confirmed so i can;t list anything.

Do Amazon have to do anything else regarding my card details?

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Hello!

I am seeking assistance in removing the A-Z defect from my account after a customer scam attempt.

Order ID: 026-6591864-0317941

The product was shipped on time and on the day of delivery, it had not left the Royal Mail depot in the way to the buyer. The Royal Mail website said that a request had been made for the product not to be delivered to the address on the order and that instructions were awaited.

After 2 days, the customer contacts me via Amazon messaging and tells me that if there is any further delay in delivery, they will request a refund.

I reply asking him to remove the non-delivery request and he will receive his product immediately.

He tells me that he did not make such a request and that the product is not being delivered because we, the sellers, did not pay for the shipping. He also attaches a photo of a Royal Mail card that was allegedly left at his address and through which Royal Mail said that we did not pay for the shipping.

Although he had just sent us proof of attempted scam via Amazon messaging, I politely explained that Royal Mail does not transport products to destination cities expecting them to be paid for later, and they do not even generate shipping labels if they are not paid for.

In the end, the customer requested a refund but did not remove the previously made request for non-delivery of the product so the item was returned to us.

Everything was fine up to this point but, according to Amazon policy, a defect was registered in our account. We appealed but, to our surprise, it was rejected.

Although initially on the Royal Mail page it was said that a request was made for the product not to be delivered to the address in the order, later, on the date of our appeal, its status changed and became "item retention" so we could not show the existence of that request. However, we attached to our appeal the fake photo received from the customer (via Amazon messaging), in which he claimed that Royal Mail had informed him that we had not paid for the shipment and this is the reason why the product is being held in the depot. Evidence that undoubtedly shows attempted fraud, but it seems that this did not matter in analyzing our appeal.

I understand, like many others, the difficulties that Amazon often has in detecting scams, in the context in which there is pressure to respect the rights of buyers. However, from here to punishing sellers for alleged non-compliance with Amazon policies when they do not align with the actions of the scammers, it is a long way. And, incomprehensible. Especially in the context in which there is clear evidence of fraud or attempted fraud.

I hope someone can help me so that this defect is removed from my account.

Thank you!

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125 views
9 replies
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My ASIN was Delisted by Amazon 1 week ago and despite providing them with the information as requested, they have not got back to me or provided me with any explanation as to the reason for the delisting.

The case has been "Status: Our evaluation is in progress" for over 5 days!

Despite making repeated requests for information from Amazon, they refuse to tell me WHY this ASIN has been delisted.

@Seller_Huz6FT08OxHARYou have previsouly been helpful, please can you help in this case. Thanks.

1 vote
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10 replies
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