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Dear Amazon Executive Team,

There is a critical flaw in Amazon UK’s pricing system — a glitch that is causing millions of pounds in losses to both Amazon and its sellers.

I am an Amazon UK seller, and I’m writing to bring urgent attention to a major issue with your “competitive pricing” suppression policy. This policy compares Amazon prices to third-party retailer prices (such as Poundland, Tesco, or Boots), but it only considers the item price, while completely ignoring delivery charges that customers are required to pay at checkout.

This creates a false pricing comparison and leads to:

Suppression of perfectly fair and profitable FBA listings

Loss of Buy Box

Reduced visibility in search results

Massive financial losses for sellers — and ultimately for Amazon itself

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🔍 Real Example:

Product: Sudocrem 60g (ASIN: B07P2YPM7B)

Poundland Price: £2.95 item + £3.50 delivery = £6.45 total

My FBA Price: £3.95 total (Prime shipping)

Despite offering a cheaper, faster, and more reliable service, my listing is suppressed due to an algorithm that incorrectly treats Poundland’s £2.95 item price as the “competitive price,” ignoring the actual amount paid by the customer.

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❗ Why This Is a Serious Problem:

It misleads customers, favoring higher total-cost options.

It punishes sellers using FBA — Amazon’s own logistics system.

It kills profits, strands inventory, and discourages Prime listings.

It damages customer trust when slower or more expensive FBM listings are favored.

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✅ Requested Actions:

1. Escalate this issue to Amazon’s Pricing Policy and FBA teams.

2. Fix the pricing algorithm to compare total checkout prices (item + shipping).

3. Provide sellers with a manual appeal or override system for unfair suppressions.

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Amazon has built the world’s most trusted logistics and retail platform — but this pricing flaw is undermining that system, punishing your most loyal FBA sellers, and misleading customers at checkout.

Please take this matter seriously and escalate it appropriately. Seller Support has proven unequipped to address this level of issue.

Hi everyone,

I'm reaching out to seek help or guidance regarding a very frustrating and complicated KYC verification process on my Amazon account.

On April 23, 2025, I received a KYC verification request related to my Amazon Payments account. This happened shortly after our company changed its legal representative due to internal business restructuring.

What Happened:

Initial submission (April 23):

I submitted the updated identity information for the new legal representative as requested.

Rejection (April 25):

I was informed that:

I didn’t provide a copy of the new representative's household registration page.

The name in Seller Central did not match the name on the ID documents.

Follow-up submission (April 29):

I corrected both issues and resubmitted with:

A copy of the household registration.

Updated the name in Seller Central to match.

Rejection again (May 15):

I was told the information still doesn’t match what's shown in the system.

Support case opened:

I opened Case ID 11122205472, and support told me the issue is that the system still shows the previous legal representative's name due to a system bug.

Tried all suggested steps:

I’ve re-submitted the required notarized documents including VAT invoices from the notary, sent proof of the company’s legal representative change, and contacted support multiple times (cases: 11113634222, 11122205472, 11180536092). I also emailed Amazon Payments, only to receive generic auto-responses like:

"We are currently reviewing the information you provided. We’ll contact you once the review is complete or if we need further information."

My Concern:

It has now been over 45 days, and my payouts have been suspended since April 23. I’m still running my business and fulfilling orders, but without cash flow, I’m reaching a critical point. I may be forced to shut down operations due to lack of funds to restock.

I understand the need for verification, but this prolonged silence and lack of resolution from the verification team is having a severe impact on my business. I’ve done everything that was asked, provided all the documents, and yet I’m stuck in a loop with no end in sight.

Request:

Has anyone experienced a similar issue with legal rep change + stuck KYC?

Is there any effective escalation method to get the verification team to actually process the submitted documents?

Any advice or contact points beyond what I've tried?

I’d really appreciate any help. Thank you for reading and for your support.

Best regards,

@Spencer_Amazon

@Sarah_Amzn

@Ezra_Amazon

@Junno_Amzn

@Julia_Amzn

@Ash_AMZ

@Abella_AMZ

Hi all,

Looking for advice after Amazon upheld an A-to-Z claim on an order we definitely delivered.

Order ID: 205-8157695-5685131

Courier: DX Freight | Tracking: L3940815

Customer claimed non-receipt. DX tracking wrongly shows 0 of 5 items delivered, but we have:

Signature from customer (CUSTOMERS NAME)

Photo showing parcel at the correct address (CUSTOMERS BUSINESS)

GPS confirming delivery at the right location (CORRECT GPS)

DX email confirming the delivery was signed for and that they cannot update tracking once signed

Amazon still ruled in the customer’s favour, likely just going off the tracking status.

We’ve appealed with all evidence but don’t expect much. Has anyone had success pushing back when there’s clear proof of delivery but incorrect tracking?

Any tips appreciated – it’s frustrating losing out when we’ve done everything right.

Thanks,

PartsGuys

Hello, This accounting yeat I have come close to the VAT threshold (including all Amazon "expenses" such as FBA fees).

These expenses come to almost £20K (roughly half of which are FBA fees {carriage, warehousing etc}).

Should I be including FBA fees when calculating my VAT taxable turnover?

Thanks

See below my issue. Thanks all in advance

I'm constantly getting bounced around [Moderator Edit: removed inappropriate commentary], not a single member of the leadership team is willing to call me.

How is the support on the number one marketplace this bad?

Do managers even exist?

literally waiting weeks.

Whats the consensus on the best way to go about this?

For context, i'll be away for a long weekend (Friday to Monday), resuming on Tuesday morning.

Is it better to set the holiday mode for the time period, or extend our handling times to compensate?

Thanks

I have the problem, I uploaded 2 different bank letters for the second time and neither one worked. Although all the information matches Amazon. I don't know what to do, trading has stopped, money too.. No one explains what's wrong.

I get the same email." Please provide a scanned copy of a certified bank letter for the primary business, for the account ending in *

The document previously submitted have been reviewed. Please do not attach the same document again in order to avoid further delays in the verification process.

The verification of your Amazon's UK or European store account may be impacted if we do not receive the requested documents.

What are the document requirements?

-- The document must be dated within the last 180 days.

-- The document must show the bank name and the bank logo.

-- The document must be signed or stamped by the bank.

-- The document must include the account holder's name, residential address, and bank account number.

-- The document must be in one of our supported languages. The supported languages are English"

i recieved a negetive feedback for a order which was never posted , i cancelled the order one day before due despatch date indicating customer that item is out of stock . customer already recieved a refund in their account , but they still was able to left a negetive feedack and saying that itemm still not arrived.

any help would be appreciated

Thank your