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I’ve held back from posting something like this, but after years of frustration and now facing outright absurd restrictions, I’ve had enough.

I’ve been selling on Amazon for over five years. I’m Brand Registered, I know how to work with flat files, feed templates, and everything else that comes with managing a large catalogue of listings. I sell raw materials, and all my listings use dimensional variations like 100mm x 50mm, 200mm x 100mm, and so on.

For years, these products have been listed using Amazon’s “Size Name” variation theme. But suddenly, that no longer is an option to me due to being greyed out on the variation spread sheets (back end feed files). I can’t add new variations, I can’t update existing ones, not because I’m doing anything wrong, but because the attribute box that should allow me to enter the variation value is now greyed out. It’s there, but unusable. I’ve tried downloading fresh category templates, reformatting files, even attempting manual uploads through the backend it’s the same every time.

Amazon has disabled functionality that used to be standard. I’ve got listings that have been live for years and now I can’t even add another size because Amazon won’t allow me to use a variation theme they previously approved. That said its still there just Greyed out to me.

I contacted support. Waste of time. You get the usual copy-paste tutorials from someone who clearly hasn’t read your case. If you’re lucky, you’re redirected to Brand Registry support… who then sends you back to Seller Support. And around we go.

This is just the latest in a long line of nonsense. Let me paint the full picture:

Over the past 2 years, I’ve dealt with:

Shipments mysteriously “counted and confirmed” as complete — even though Amazon later asks for invoices for the exact same units they said were received.

Reimbursement claims repeatedly rejected, even with flawless documentation. I had one case go through five rejections before finally being approved with no changes in evidence. It was the exact same documents — just a different agent who apparently decided to actually look.

Weight discrepancy excuses - Amazon has denied claims because the delivery weight scanned by UPS didn’t match the weight in the shipping plan, as if that somehow proves inventory wasn’t sent. I use Amazon’s partnered carrier. I pack everything myself. I have a 0.00% inbound defect rate. But somehow, a 16kg discrepancy gives them grounds to ignore the entire shipment.

Let’s not forget when they claimed my missing products were substituted with different ASINs completely unrelated to my brand. They told me I could just list those instead, despite the fact I’m brand registered and can’t sell someone else’s protected product. That suggestion alone shows how little care or knowledge exists behind the support desk.

And when Amazon did finally update their reimbursement policy, moving from paying based on average sale price to cost price only they began rejecting even that. I upload invoices matching my exact sourcing cost, and I’m told they’re not acceptable. Why? Because they apparently now prefer to compare my pricing to other sellers’ unrelated listings, even though I manufacture my own branded products that nobody else sells.

It’s so painfully obvious they’re making up the rules as they go.

In one shipment, 129 units were marked as having a "case pack error" and therefore “couldn’t be recovered.” Then, in the same case, I was told the tracking number didn’t even show delivery. How is that possible? Either the stock arrived and was mishandled, or it never got there. It can’t be both.

And when I respond to these contradictions, they close the case saying “no response received.” Even when I reply on time. Even when the case thread shows my reply.

I have tried to be professional. I’ve complied with everything. I’ve provided invoices, delivery records, product evidence even explanations for how my raw materials are processed in-house, which Amazon has accepted before. Yet I’m repeatedly asked to submit the same documents again and again, only to be met with silence, rejections, or worse: cases auto-closed.

What’s really happening here? Amazon is slowly tightening the noose on small businesses.

They block you from listing your own products,

deny reimbursements through technicalities,

rewrite their own rules and policies,

then gaslight you into thinking it’s your fault.

I’d appreciate it if you could advise further on my latest issue with the Variation black out attributes

Thanks

Another frustrated seller

Hi,

Guys I have tried to sent in a DG shipment 5 times now and I have used Yodel, and ParcelForce.

The location is Amazon EU SARL (UK), Amazon Fulfillment Centre BHX3, 4 Royal Oak Way North Daventry, Northamptonshire NN11 8PQ. On google it shows the postcode as NN11 8QL.

I have tried to send here 5 times and each time couriers cannot deliver ? What is the issue seller support as their useless selves and got no explanation followed by months of waiting on emails. Amazon is declining I am getting very fed up. Any help on this matter.

i have lots of stock from a reputable supplier to sell a product B0BMJGYVRW. i have 2 correct invoices which document a 10 order and an order for 78. Both are reputable and have been used before. it is so frustrating as i am sat on stock i cannot sell!

i cannot seem to speak to someone properly, its either an automated rejection or the same pathetic scripted response.

CASE ID 11176214272

Hello,

My Amazon seller account was deactivated in April. "Know Your Customer (KYC) seller verification information".When I click the red "Activate Account" button, I am redirected to the "Business Information" page. The orange banner displays the message: "Please wait while we review your request.

We are reviewing your account to confirm if there are any additional verification requirements. The page will automatically refresh in 30 secs.". I contacted seller support but received an automated response: "This email address is not the correct channel to appeal". The last message from Amazon before my account was deactivated was that they could not provide a reason for the deactivation or a timeline for reactivation. I feel stuck in a vicious circle with no clear path to resolve this issue. There does not seem to be an available channel to appeal or get help.

In the beginning, they simply disabled my listings. On my end, I see "active" but on the buyer's end, it says "Currently unavailable."During the deactivation period up until today I created a bunch of cases. Which were all ineffective.

At first I thought it was a system error, and began creating cases to solve the problem directly with the listings that were disconnected. Cases 10966439962, 10967023632.

Then cases directly on the account problem in order 10983484642, 10991781862, 11009133112, 11035175972, 11039814102, 11039569692, 11039523332, 11040716792, 11042390092, 11065538952, 11065589502, 11069306132.

Then cases without answers, they completely ignored me. 11085776522, 11127815152, 11128398702, 11127879322, 11128399722, 11127801482, 11131214772.

I understand that checks are done regularly, but it's been three months, their second to last message was:

"Hello, We are currently reviewing the information that you gave. We will contact you as soon as we have completed this review or if we need any further information.

We cannot give you an exact deadline, but our team is working hard to complete the verification as soon as possible."

The last one is: Dear Seller,

Good news. Your Selling on Amazon payment account has been activated. We will get in touch with you if we need more information.For any assistance relating to Selling on Amazon or other Amazon services, you can search our help pages or contact Seller Support/Selling Partner Support.

After this message, "Identity Information" appeared in red, after which I submitted additional documents.

Is this going to take months again?

My inventory is stuck.

Has anyone encountered a similar problem or can suggest how to proceed? Any advice would be greatly appreciated.

Amazing indifference to sellers. It seemed that there was nothing easier than to name the reason and how to fix it. The world is losing its humanity in the pursuit of money.

Thank you,

Is anyone else having a problem with Amazon Shipping. We have over over 40 orders from 1 shipping day all being returned, the return for all orders has been initiated 1 hour after their collection from us, and I am getting no help from Amazon Shipping.

If anyone has experienced similar or has a way to escalate, I would be grateful.

My deferred transactions have gone from about 15% of my balance, to 60%

Has anyone else seen this? Maybe it's a new policy?

Order 405-0350050-8137106

The buyer filed an A-Z claim for not receiving the product.

Amazon approved the seller's refund and affected the ODR.

This order shipped using Amazon Buy Shipping services. We ship on time and the parcel is delivered on time. Why it affects our performance?

Please help us.

@Seller_j9Bd91CW3ZVpr@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_ZyGdB49sb7An4

Hi,

I need urgent from seniors.

I only have UK marketplace seller account and never ever made seller account in other marketplace.

However I got warnings on my UK account for tax information and update charged method for other countries ( US, Canada, Australia, Japan).

I connected to seller support, initially they guided me to contact those marketplaces support team . when I told them I did not have any account with those marketplace then they told me just ignored them.

I ignored them, now I got an email from Amazon.com for reverification of my account till 16th June otherwise my account would be deactivated. I contacted to UK SS and they told me those countries have connected to my UK account and some of my listing are also active there. SS help me to put those countries on holiday mode so no one can see yours listing then you would not get any warnings and guided me to contact to each country support team and tell them issue.

I contacted to US support team by chat because this was only option there but she insisted me for reverification of Amazon.com and provide tax documents and update payments methods as well. I told her I only have UK account and all documents are for UK marketplace but she insisted me for reverification of amazon.com and then close account for all connected countries.

She even told me if yours US account would be deactivated which I never ever make yours UK account would me effected.

Then she closed chat without my notice.

what should I do ? Those warnings are seriously effecting my UK account.

I wondered how those marketplace have been connected to my account and how I can disconnect them.

Please help me to resolve issue.

Thanks

Amazon in their infinite wisdom never notify us if someone leaves a product review but don't say anything, it is important to be aware of feedback from customers even if they don't say or leave a picture. Well theyve taken it one step further and now on the product listings the customer (and us) cannot see the numbe of ratings, I used to be able to check and see oh this product recieved another 5 5* reviews from last week so I can at least know.

Now we cannot see anything for all I know my product may recieve 8 more ratings which I could see the amount go from say 200 ratings to 208, but I will have no idea if these were positive or negative, what possible reason does amazon hide behind to not let us know! It is important as sellers to be aware of feedback as well as customers!

When will amazon review and change this stupid policy, or is there a way for us sellers to at least see!