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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi everyone,

This evening, we’ve been hit with hundreds of sudden charges on our account under the description:

"Carrier delivery label adjustment due to under-charged delivery label"

These adjustments are:

Hitting all at once with no prior notice

Going as far back as April 2025

All related to EVRi Seller Fulfilled Prime (SFP) shipments

Providing no clear breakdown or calculation of how the so-called "undercharge" was determined. All we can see is that its a duplicate charge to the original buy shipping charge.

This has caused massive billing disruptions and we're concerned it may be a system-wide issue or billing error. A few example order IDs show the same problem with duplicate or unexpected label charges retroactively applied.

We have raised this with both EVRi and Amazon support, but are still waiting for an explanation or fix.

Is anyone else seeing this?

Would appreciate hearing from other SFP sellers (especially those using EVRi) to understand if this is isolated or affecting others too.

Thanks in advance for any insight!

@Seller_mIRnuhdx7l5sN

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We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.

Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.

To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.

You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.

For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.

For more information, go to Contact a buyer using Buyer-Seller Messages.

For more information on what type of buyer messages are permitted, go to our Communication guidelines.

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Return Dashboard Doesn't Authorise My Request
by Seller_D6kjCY0QHVSPC

Hi, this is urgent! CASE ID:11142447212

I received a return request yesterday for the order 202-1724232-9021912 , tried to authorise it but could not do since the following message appears:

"System Error

There was a system error. Please try again in 15 minutes."

First, I sent the label and the instructions using the messaging app to be on the safe side.

24 hours later today, I cleared the cache, restarted the browser, tried another one, contacted seller support, they transferred me to a specialist who advised me do the things I already did, but no use in the end. I asked them to send the instructions and label for me, but they said only sellers could do it. Then I asked them if the customer contacted the customer service and claimed their return wasn't authorised, would they be refunded with my money, and our chat was ended suddenly for no reason (!)

How am I going to authorise this return before 48 hours window closes? Will you protect me if the customer contacts you for a refund? Can you please have a look?

@Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_z3k8APxGfbQEK

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Account Deactivated For Section 3 'Fraud And Abuse'
by Seller_lFnopdemgql4A

We just created this account and uploaded our listings and within a day, our account has been suspended under Section 3. Our original notification email read:

"""

Hello,

Your Amazon seller account has been deactivated and your listings have been removed in accordance with section 3 of the Amazon Services Europe Business Solutions Agreement. Continue to ship open orders and respond to customer inquiries to avoid further impact to your account. Funds will not be transferred to you but will be held in your account while we work with you to address this issue in accordance with our "Funds Disbursement Eligibility Policy":

https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=9RA9LYBJ3QP27M6

Why did this happen?

We have taken this measure because we need additional documentation to verify your identity. For more information on our requirements, go to "Amazon Services Europe Business Solutions Agreement":

https://sellercentral.amazon.co.uk/gp/help/201190440

"""

We've created several cases to ask for more details or provide a path to reinstatement:

11139899722

11131049012

But we are not told what we are being accused of or how to get our account back. Original case ID mentioned providing ID Docs:

11127794662

Which we provided, not just ID docs but:

- Passports for all owners

- Proof of address for all owners

- Bank statement for business

- Cert. of incorp for business

And yet we are still deactivated! We haven't engaged in any fraud because we have yet to sell even a single unit! We are happy to comply with any requirements, we just need to know what to do!

@Seller_XUNeUuvrQDpgP@Seller_VLOxBfLBgpoOh@Seller_mIRnuhdx7l5sN

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I'm trying to understand how this is calculated and at what point these numbers are actually updated?

Will give you example - on 19th of May we sent 180 cubic feet worth of goods to Amazon FBA. On that day, prior to creating that shipment, our number for Average Daily Shipped volume was 7.54, average daily inventory 1480.

Shipment was delivered on 20th, all items checked in on 21st.

Today Average Daily Shipped volume changed to 7.7

But it should have increased to about 9.52, no?

If we Shipped 180 cubic feet of goods, this is (180/13)/7 = 1.98 average daily volume over 13 weeks. So should be 7.54 plus 1.98?

I also fail to notice when exactly that number is being updated - when we create shipment? When it gets delivered? When goods are checked in? Or when shipment status changes to closed?

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Help I Need Help
by Seller_CPXOP8cQIOTlp

Changed my account to a sole trader as had problems linking the limited business bank account.

Thought id sent all correct document to amazon ie UTR for me as a person to do this.

Amazon have deactivated my selling account as it did not pass verification

Now I am having no help on how to reactivate my account

I have tried several times to link my bank account for payments and none of the banks accounts in my name work.

The help option in amazon does not give me the required option to solve my problem in reactivating my account

So a created a new amazon selling account and that was closed too as you can't have 2 accounts and have been told to sort out my first account to get it reactivated by an agent in person on telephone

BUT HOW DO I DO THIS ?? Its impossible to get any help of feedback

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Blocking Buyer Messages whilst on Holiday
by Seller_fw9LFwa3Z2sVB

I noticed that Holiday settings do not allow you to stop receiving messages from buyers whilst you are away. Are there any other Amazon settings that temporarily close your account and block buyers from sending messages?

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Hi everyone,

Our account was recently deactivated after being wrongly matched with another seller account located in the same serviced office building, but in a completely different unit (we're Unit 16, they’re Room 106).

We’ve submitted multiple appeals with full legal documents (rental agreement, company registration, VAT certificate) proving we are unrelated businesses — yet we keep receiving the same automated response.

We’re completely stuck and losing business daily.

Has anyone experienced this and managed to get a real person to review their case? Any advice or escalation paths that worked for you would be hugely appreciated.

Thanks in advance,

izzy

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Enforcement Clearly Made in Error
by Seller_UNeQFHpA8egon

Dear Amazon Customer Support,

I am writing to express my concern regarding the recent deactivation of my account. I was informed that the account was deactivated due to an inability to verify my identity, despite my having submitted all required documents accurately and in accordance with the details provided at the time of registration

At the time of registration, I submitted accurate and complete business verification information. This included all required documents which were successfully verified by Amazon. Furthermore, when prompted again, I re-attached the Corporation Letter confirming the ownership details, registered address, and matching identity document (passport). All this information is legitimate, current, and fully verifiable.

There has been no ambiguity or misrepresentation on my part. If there were any concerns regarding these documents, I was never given a clear explanation or the opportunity to respond before the deactivation occurred. That in itself is a completely unfair and unjustified action. My business has come to a halt, my inventory is locked, and my only source of income has been shut down without proper recourse.

I am ready and willing to provide any further documentation required. But I insist on a full and transparent review of my case, as all facts clearly show that this enforcement was both premature and baseless.

I expect Amazon to treat this matter with the seriousness it deserves and reinstate my account immediately. This experience has not only harmed my business but also shaken my confidence in Amazon’s seller support and verification process.

I urge you to escalate this case for an in-depth and fair reassessment.

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We sent a cleaning fluid to a customer who happily used it all then filed in the return request. They said the item was damaged but the box/envelope was fine. Bit strange as when you ship liquids if the item is leaking the box disintegrates and the whole item is written off refunded.

Anyway the return was auto authorised and auto refunded. We received 5 litre of water in a different container with our product label peeled off and fixed to a random container....

Safe T Claim goes in and is denied reason given -

The reason behind this decision is that the item is classified as non-returnable and the reason why the buyer requested a refund is considered the seller's responsibility.

Per our policy, items that are not returned because they are classified as non-returnable in the Amazon catalogue are not eligible for reimbursement, unless the reason for the returnless refund is the buyer's responsibility.

Which is odd since Amazon auto authorised the return and then auto refunded the item!! So if its non returnable why agree the return? In fact why are we receiving returns on a daily basis?

Great to see nothing but support from Amazon for a buyer who has clearly defrauded us - but apparently according to Amazon its our own fault that their customer defrauded us via their returns process!

Another could not make it up situation - there are so many......

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