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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Account deactivated and customer messaging suspended
by Seller_KJMLN7FNsDWYV

We are extremely frustrated with how Amazon is handling our account and A-to-Z Guarantee claims while our account is deactivated.

Amazon has suspended our buyer-seller messaging, making it impossible for us to communicate with customers, respond to concerns, or resolve issues — and yet they are still granting A-to-Z claims against us. Their own policy requires buyers to contact the seller and wait 48 hours before filing a claim, but we are being penalised without even being allowed to respond.

Here’s one example:

Order was shipped via Royal Mail and marked as returned due to an incomplete address.

Buyer did not contact us at all before filing the claim.

We were unable to respond or defend ourselves because our messaging system is restricted during account deactivation.

Amazon still approved the A-to-Z refund, with no input from us.

To make things worse, Amazon has now rejected invoices that were previously accepted in past appeals. These were valid, authentic supplier invoices that Amazon accepted before — and are now being refused without any proper explanation.

This feels extortionate: we are being forced to absorb losses while Amazon blocks every channel we have to protect ourselves. Buyers are refunded instantly, while sellers are silenced and drained.

We are doing everything we can to resolve the deactivation, but it should not justify treating sellers this way — especially when Amazon’s own systems are the reason we can’t comply with their communication policies.

Has anyone else dealt with:

A-to-Z claims being granted with no seller response due to deactivation?

Messaging suspension being used against you during claim processing?

Invoices being accepted and later rejected arbitrarily?

This system is fundamentally broken. Would appreciate any advice on escalating this beyond Seller Support.

Thanks,

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Invalid charge method - URGENT
by Seller_RokJ0uwFsvaZO
Amazon replied

We have used the same card on our account with no problem up until 48 hours ago.

We received an invalid charge method and 'support' stated that it was my bank not authorising the card due to a mismatch on the biling postcode and address.

Upon calling my bank they confirm there is no mismatch and that the details are EXACTLY correct and they have not blocked any transactions or have any issue wth the card. They also confirmed Amazon were continuing to take transactions from the card, despite our company being blocked from the account.

Support is awful. They ignore this feedback and send the same cut and paste text back to me in response. As a business owner I am totally stuck with no options, no support and no resolution and Amazon continues to charge my account.

Surely Amazon should not be allowing transactions via a card the insist is invalid? and blocking the car downer from managing these transactions? Where is the legality in that?

can anyone advise on what to do as I am getting no resolution from Amazon, the bank are happy with the card detials and customers are placing orders that we cannot manage.

Thank you.

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Can i see who purchases via mobile or desktop?
by Seller_HmXs9Pk97Wcpt
Amazon replied

Does such a report exist?

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stuck money
by Seller_QU44B7bovbf1v
Amazon replied

Good Morning

I opened this Amazon account because my son who is 14 years old and wanted to experiment the Amazon for learning purpose only. He does not want to do it anymore. We are not required to tell HMRC if the earnings are under £1000. Could you please find a way or advise us how to withdraw the fund stuck with this account.

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"I am unable to access my Seller Central account. After logging in, I am stuck on a screen that says, 'While we verify your credit or debit card, you can start exploring the 'Seller Central' of European Union'. However, I have no buttons or menus to click. I cannot switch to the UK/EU marketplace, and I cannot access any account settings.

My account was created with UK details and should be verified for Europe. The problem is with activating the US marketplace. I believe the initial subscription fee for the US failed. I have since added sufficient funds to my card, but I am completely locked out and cannot update my payment information or contact support from inside my account.

Please help me. I need you to either manually re-attempt the charge for the US marketplace subscription or provide me with a way to access my account settings to resolve this payment issue. My account is completely unusable right now."

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I just created an account with Uk deatils on sellercentral.amazon.com

And selected United States

And then I get this have not solved yet

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Hello Amazon team and fellow sellers,

We are a UK-based LTD company selling on Amazon for over 10 years, and we’re currently stuck in a serious verification loop which is affecting our ability to operate. The process appears to be broken, and we're hoping someone at Amazon or in the community can help.

What happened:

We attempted to add our UK HSBC business account to the Polish marketplace – it was rejected.

To resolve this, we ticked the box to deactivate the account for Poland, assuming we could just use it for UK – but it unexpectedly deactivated the account from our UK marketplace too.

We then re-added our HSBC account to the UK marketplace and were prompted to upload a bank statement.

We uploaded a recent HSBC bank statement which clearly included:

Our company name

Bank logo and name

Account number

Document dated within the last 180 days

Despite following the system prompt (which specifically asked for a bank statement), we received an email stating that a bank letter was required instead, with the following criteria:

Must be dated within 180 days

Must show bank name and logo

Must be signed or stamped by the bank

Must include the account holder’s name, residential address, and account number

We visited HSBC multiple times, spending over 2 hours in-branch. They confirmed:

HSBC does not issue letters for this purpose

HSBC does not stamp or sign documents (except in rare visa-related cases)

Our bank statement should be accepted by Amazon

With no progress, we then decided to:

Deactivate the HSBC account entirely from the UK

Add our UK Wise business account (registered to our LTD company)

We uploaded the official Wise account confirmation document (which was both signed and stamped, and contained all required info) — and it was also rejected. Most frustratingly, the rejection email asked us to upload a document for a bank account that had already been deactivated, not the one currently under review.

Additional Notes:

The original HSBC account is still verified and working on four other marketplaces.

When trying to deactivate it from these market places (we dont really use them at the moment and we think it might be issue for glitch not allowing us to add the new bank account as the system keep asking us for the docs from this account), the system was asking for an IBAN and then marking it as incorrect — despite being valid.

We now believe there may be a system glitch on Amazon’s side.

We’re asking:

Has anyone else faced similar issues with HSBC, Wise, or marketplace deposit method rejections?

Can any Amazon employee or moderator escalate this?

We’re happy to connect with other sellers having the same problem — we’re considering raising this publicly via media outlets like Channel 4 or similar platforms if this remains unresolved.

We are simply trying to comply with Amazon’s requests, but the platform appears to be working against us, not with us.

Any help or suggestions would be appreciated.

Thank you,

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FBA receiving more than I sent
by Seller_Xdj0Gx8fIPNzP

I have recently noticed in 2 of my FBA shipments, Amazon received approx 120 units (60 in each) extra units than what I sent.

While I'm not complaining about getting free stock, I obviously don't want this to be at the expense of another seller, which I feel it likely is. I also don't want this to cause any problems in the future.

Has anyone else experienced this? Can anyone recommend the best course of action for this?

Thanks.

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Is the "Restock Inventory" page broken?
by Seller_76AUwmqvSyRIM
Amazon replied

For the last 3-4 weeks, the recommended FBA restock quantities in my Restock Inventory page appear stuck and showing the same quantities. So, I've restocked twice, maybe 3 times as suggested and the numbers are still the same.

Anyone else?

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Customer claims order is returned? Yeah right?
by Seller_sN9fDVgYcdH27

Customer has claimed they returned their order of solvent based paint with Royal Mail to our hazmat registered warehouse.

Royal Mail prohibit the shipping of hazmat solvent based liquids & paint.

The buyer cannot provide a tracking number & a signed proof of delivery of their return & our Goods Inwards reported no return was received.

You know whats coming next?

Yes, the buyer opens a a-z claim & after appeal is refunded & our ODR is affected!! So now the buyer has our paint & now our money!

So now clearly, there is one rule for sellers to provide proof of delivery & tracking BUT buyers returning their orders can make up any story & be refunded. DOUBLE STANDARDS ONCE AGAIN FROM AMAZON!!.

When will this stop.....!

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