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Hello Sellers!

We want to help you understand the requirements for submitting proper documentation when using trademarked content in your listings. Here's what you need to know:

What You Need & Why

If you're using another company's trademark in your listings (including product images, packaging, or detail pages), you'll need to provide either:

  • Proof of trademark ownership OR
  • A valid Letter of Authorization (LOA) from the trademark owner

Essential Components of a Valid LOA

Your documentation must include these 5 key terms:

1. Licensor (company granting the rights)

2. Licensee (company receiving the rights)

3. Grant (specific IP being licensed and scope)

4. Geographic scope (authorized territories)

5. Term (duration of authorization)

Acceptable Documentation Formats

✅ PDF documents

✅ Scanned PDF images

✅ Word documents (only for self-declarations by IP owners)

✅ Email screenshots (must be from trademark owner's company domain)

Required Elements

  • Company letterhead of the trademark owner
  • Complete agreement terms
  • Authorized signature/stamp
  • If emailed: Must come from trademark owner's official domain

Additional Note: If you don't have trademark registration in your selling region, include a declaration of IP ownership with your company stamp or authorized signature.

💡 Pro Tip: Review all documentation carefully before submission to ensure it meets these requirements. This will help avoid delays in the approval process.

Have questions? Drop them below! We're here to help.

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Suspected trademark infringement - help needed
by Seller_qbq48IGHbnzNq

Hello,

I have received a message stating that one of my listings was removed due to Suspected Intellectual Property Violations. When I checked the account health page it showed that the listing that is branded as "Generic" is misusing Trademark Gorwrich. I have checked my listing and could not find any signs of this name including pictures. I appealed to Amazon with the following:

"Dear Account Health Specialist,

I am reaching out regarding the recent warning and deactivation of my ASIN XYZ due to a suspected trademark infringement involving the trademark "Gorwich".

I have thoroughly reviewed the entire product listing, including the title, bullet points, product description, keywords, and backend fields. I can confirm that the term "Gorwich" has never been used in any part of the product detail page.

I believe this may have been flagged incorrectly by Amazon’s automated systems. The listing content is original and does not use, reference, or imply affiliation with the brand "Gorwich" in any way. I kindly request a manual review of the listing to verify this.

Please find attached the following to assist in your review:

Screenshots of the product detail page, including: Title, Bullet points, Description, Backend keywords

I value Amazon’s IP policy and always aim to remain compliant. If there is any specific area in the listing that may be causing this flag, I would greatly appreciate further clarification so I can promptly resolve it. Thank you for your assistance and understanding."

I received a reply:

"I understand that you were querying the reinstatement of ASIN: XYZ.

During your application review, we found your product may not be compliant with Amazon Intellectual Property policies and currently has the brand name as “Generic” and GORWRICH products can only be listed by authorized licensed sellers.

After a review, we've determined that we will not be reinstating the removed listings, as the brand on the ASIN cannot be updated, We consider all factors of a product while reviewing policy compliance. If you choose to re-brand a product, you must create a new product rather than updating an existing product.

For more information refer to "Amazon Intellectual Property policy": https://sellercentral.amazon.com/help/hub/reference/G5VG3YWGGXF4Y5WB"

Can someone advise what shall I do as the answer doesn't make sense to me.

@Seller_mIRnuhdx7l5sN @Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH @Seller_hnDMgUKxMh1V4 Please help

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Hello,

About two weeks ago, my Amazon UK seller account was deactivated due to a supposed connection with another account in the Polish marketplace. I received an email from Amazon Poland stating that my account was suspended because I own multiple accounts. However, I have never operated or registered a seller account on Amazon Poland, nor do I have any connection to the account mentioned in the email. I clearly explained this in my appeal, but unfortunately, it was rejected.

I submitted a new appeal over a week ago, and it’s still showing as “In Progress.” I strongly believe this is a technical error, as I have no involvement in the Polish marketplace or with the store referenced. I would appreciate any advice on how to proceed or if anyone has faced a similar issue. My goal is simply to restore my account and continue selling within Amazon’s policies.

Thank you.

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Amazon Holding my Money - Account Level Reserve
by Seller_mNFTnvAQDbA0f

hi everyone,

I have been selling on Amazon since May 2024, and in that time have maintained relatively consistent sales.

All of my products are shipped via FBA,

Recently Amazon have been increasing my reserve amount every single month, now to the point there is over 6k in reserve, I have contacted Amazon over 15 times in the last 2 months and have had 0 conclusion just the same automated response.

Has anyone else had this? I have no account health issues, no A-Z claims, no open charge backs so no idea why Amazon will not pay out,

This money is from over 3 months of sales so there is no reason for them to keep it it has all cleared and they just keep increasing the reserve,

Hope someone can help!

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We have received an A-Z claim on our account because a returns was not refunded to customer.

After investigation we found the Amazon auto refund did not trigger a refund to customer when the parcel was dropped at the parcelshop.

We appealed to review the claim that we concur with the refund, however the ODR is not justified for the failed amazon system, which should have auto refunded customer with the first parcel scan.

Appeal was denied however with the reason that we should have refunded within 2 business days for goods being returned back to us.

How is that fair system? What is the auto approval of returns and refund for and why Amazon is not following its own returns policy?

@Seller_z3k8APxGfbQEK , @Seller_Huz6FT08OxHAR , @Seller_mIRnuhdx7l5sN , @Seller_TSXM2A5nxWSuH , @Seller_XUNeUuvrQDpgP please help us review this claim internally. Order ID 205-7797073-9237150.

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Hi all. We are unsure of which option out of these three would be the best option for us. Sending stock to EU FBA is a nightmare and super time consuming, so the Remove Fulfillment by FBA sounds like a good solution. But what are the downsides? Longer shipping time? if so how much longer? And does it cost much much more in terms of FBA fees when compared to in-country fulfillment? Can EU customers still get our products on Prime when using Remote Fulfillment? I would really appreciate your views and opinions on these. Thanks!

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Buyer has received the parcel after the claim was refunded.

We waited for the parcel delivery for starting our appeal. The tracking shows buyer has received the parcel and proof of photo shows that as well.

Buyer is elderly and unable to correctly email us through buyer/seller messages to properly write the email to us, however they responded to our email and also contacted us outside Amazon to confirm receipt of the parcel.

We do not wish to keep messaging them either as it is not great thing to do.

My appeal to reverse the claim was denied giving below reason by the claims team.

Thank you for taking the time to provide us with more information regarding your claim on order 026-4788293-7945161. Upon further review, we have decided to uphold our original decision.

Why was my appeal denied?

We understand your concerns and would be happy to revoke the claim associated with this listing and recharge the buyer, but we can only do so by their direct request. We encourage you to contact the buyer directly regarding this claim. The buyer can then let us know the issue has been resolved.

How do we resolve this claim as they have also given us ODR. I want the claim to be reversed and ODR removed. However, I do not wish to keep contacting the buyer as they are elderly and do not know much how to use buyer/seller messages which is already complicated for people to use.

@Seller_z3k8APxGfbQEK, @Seller_Huz6FT08OxHAR , @Seller_mIRnuhdx7l5sN , @Seller_TSXM2A5nxWSuH , @Seller_XUNeUuvrQDpgP please help us review this claim internally.

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Who is the Customer ??
by Seller_PTena7LrLt9Wh

We all sell on Amazon, my question is who is the customer???

We have only the address details where the order is going,, we receive monies from Amazon less fees for the sale of goods.

Where do we stand from a legal stance, it appears to me Amazon is my Customer.

I look forward to your comments.

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Box & carton dimension limit
by Seller_igmkr8EsZqBYj

Hi everyone,

I have box with dimensions of 72 x 10 x 39 cm, which complies with the 73.7 cm length limit on the longer side. My supplier intends to pack five of these boxes into a carton that measures 74 x 55 x 40 cm and a GW of 21 kg. Will there be any problems with the outer carton exceeding 73.7 cm? Is it acceptable to ship this to the Amazon warehouse?

Thanks All

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How to escalate a case?
by Seller_DJqWlEby6fi8n

Does anyone know what we should do about this?

We've been erroneously charged every month for a very long time. We opened a case about this over 10 months ago and this is still open now as seller support have been trying to solve it ever since but have not been able to.

Some of the erroneous charges have been reimbursed to us from time to time, but the root cause of why they are still being charged each month has still not been successfully fixed. We are now owed reimbursements again.

I posted this on the forums here over 10 months ago and a moderator regularly updated us about this for the first 8 months or so, he also had a dedicated seller support rep assigned to the case, who was on the case for around 5 months and who I also spoke to on the phone.

But now for the past 2 months the moderator has not replied to anything and then last week the assigned seller support rep said they were leaving (not sure if leaving Amazon or just the case) and said another seller support rep would be in touch within 48 - 72 hours. It's now over a week and I've heard nothing despite sending 2 reminders.

I have spent upwards of 100 hours on this so far, and in 6 weeks it will be a year since the case was opened.

As seller support and the moderator have not been able to properly resolve this, does anyone know how this can be escalated beyond them, to someone who is able and willing to get this fixed?

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Hi

I've received a product authenticity complaint for an ASIN I have sold for 7-8 years and selling approx 800-1000 units a year.

Initially I just submitted all the invoices as I had all the invoices but the appeal was rejected.

Spoke to the team and I was told the qtys weren't matching, I confirmed they were and totalled them up on the phone for the specialist and then was advised because my purchases were greater then the sales by 200 units. Advised that I should remove an invoice or two to bring the number closer to the sold units qty.

Did this and was rejected again. I then thought to just checking the ASIN Voice of Customer and I see no negative comments. 61 units sold in the last 12 weeks, 1% negative experience but no comments. I assumed there would be a comment clarifying this negative experience. I was wondering if it was a malicious complaint but can't verify as I can't see any comments or who purchased the product and had the negative experience.

Is it possible to have such a violation on the account when no comment is made in Voice of Customer? Can there be an Amazon glitch?

Obviously I'm trying to resolve this and Amazon are now telling me my supplier needs to provide a supply chain document but they have refused, saying this is 'commercial information' and don't want me to see who their suppliers are for fear of me purchasing from their suppliers.

Anyone have any guidance or suggestions on how I can resolve this?

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