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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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How to correct a mistake on Business information
by Seller_7pTs15IYXmTOB
Amazon replied

Please see my screenshot.

There is a verification going on my account.

I made a mistake of entering my UTR number under Company Registration Number. Please see screenshot.

I simply cannot amend it. It is greyed out.

Without the correction, no matter what I upload will not be correct because I do not have a company or a registration number.

I have opened a case 11334588842

Some guidance please.

@Seller_Udi0JNbTrsmUV@Seller_mIRnuhdx7l5sN@Seller_z3k8APxGfbQEK@Seller_TSXM2A5nxWSuH@Seller_XUNeUuvrQDpgP@Seller_VJ4XoAkjDpjPH@Seller_gAhPNiLrkfTcr@Seller_ZyGdB49sb7An4@Seller_j9Bd91CW3ZVpr@Seller_Huz6FT08OxHAR

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How do I register USA
by Seller_IwfXtx090LzrU

Somehow I've signed up to sell in the international market but I really just wanted the USA. I started this quite a while back and gave up because I can't figure out how to get this to work. So I have no idea how I ended up on the international market. I'm obviously searching the wrong key words on the internet because it's been no help to me.

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How are your sales holding up?
by Seller_L7r7lC30GBvkX

As per title, interested in how everyone feels they are performing...

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Selling in EU
by Seller_HX7qDNmPGuiUP

Hi everyone,

I was advised that in order to sell products in the EU, the packaging must include product information in the local language of each country. Since we’re unsure how many units we'll sell in the EU, we’ve included a multi-language instruction leaflet inside the product box (covering French, German, Spanish, and English). The outer box includes recycling symbols and an icon indicating that instructions are provided inside.

Would this approach be considered compliant with EU packaging and labelling regulations.

We are trying to avoid the cost of printing multiple language versions directly on the packaging for now, especially as Amazon seems to restrict sellers who don’t meet certain localisation requirements. Any guidance on whether this method is acceptable — or what the best course of action would be — would be greatly appreciated.

Thank you in advance!

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TO BULIID PROFITABLE STORE
by Seller_Q6DbpPAl0JjII
Amazon replied

Hi sellers,

I’m Shivam [Moderator Edit: removed personal information], founder of Shiv International Ltd. I currently sell over 50+ products in the Home & Kitchen category on Amazon UK, and I’m looking to scale up and boost sales across my entire catalog.

I’d love to learn from your experiences and share insights together. Some key questions I have:

🔹 How do you drive traffic and conversions to all your products — not just the top sellers?

🔹 Are you using Amazon Ads (Sponsored Products/Brands) effectively for large catalogs?

🔹 How do you manage promotions, reviews, and optimization for multiple listings?

🔹 What’s working better for you — A+ content, storefront ads, or external traffic?

If you also manage many listings or have tips for scaling across a wide product range, I’d appreciate your input. Let’s help each other grow more efficiently in this competitive marketplace.

Looking forward to your strategies and suggestions!

Thanks,

Shivam [Moderator Edit: removed personal information]

Shiv International Ltd

📍 London, UK

1 vote
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Session Report Day-by-Day
by Seller_HmXs9Pk97Wcpt
Amazon replied

I can only find session reports that combines a large amount of dates in one go i.e. 2 weeks. I'm looking for a report that gives me day by day of those dates, specifically for particular ASINs

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We are extremely frustrated with how Amazon is handling our account and A-to-Z Guarantee claims while our account is deactivated.

Amazon has suspended our buyer-seller messaging, making it impossible for us to communicate with customers, respond to concerns, or resolve issues — and yet they are still granting A-to-Z claims against us. Their own policy requires buyers to contact the seller and wait 48 hours before filing a claim, but we are being penalised without even being allowed to respond.

Here’s one example:

Order was shipped via Royal Mail and marked as returned due to an incomplete address.

Buyer did not contact us at all before filing the claim.

We were unable to respond or defend ourselves because our messaging system is restricted during account deactivation.

Amazon still approved the A-to-Z refund, with no input from us.

To make things worse, Amazon has now rejected invoices that were previously accepted in past appeals. These were valid, authentic supplier invoices that Amazon accepted before — and are now being refused without any proper explanation.

This feels extortionate: we are being forced to absorb losses while Amazon blocks every channel we have to protect ourselves. Buyers are refunded instantly, while sellers are silenced and drained.

We are doing everything we can to resolve the deactivation, but it should not justify treating sellers this way — especially when Amazon’s own systems are the reason we can’t comply with their communication policies.

Has anyone else dealt with:

A-to-Z claims being granted with no seller response due to deactivation?

Messaging suspension being used against you during claim processing?

Invoices being accepted and later rejected arbitrarily?

This system is fundamentally broken. Would appreciate any advice on escalating this beyond Seller Support.

Thanks,

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Invalid charge method - URGENT
by Seller_RokJ0uwFsvaZO
Amazon replied

We have used the same card on our account with no problem up until 48 hours ago.

We received an invalid charge method and 'support' stated that it was my bank not authorising the card due to a mismatch on the biling postcode and address.

Upon calling my bank they confirm there is no mismatch and that the details are EXACTLY correct and they have not blocked any transactions or have any issue wth the card. They also confirmed Amazon were continuing to take transactions from the card, despite our company being blocked from the account.

Support is awful. They ignore this feedback and send the same cut and paste text back to me in response. As a business owner I am totally stuck with no options, no support and no resolution and Amazon continues to charge my account.

Surely Amazon should not be allowing transactions via a card the insist is invalid? and blocking the car downer from managing these transactions? Where is the legality in that?

can anyone advise on what to do as I am getting no resolution from Amazon, the bank are happy with the card detials and customers are placing orders that we cannot manage.

Thank you.

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Can i see who purchases via mobile or desktop?
by Seller_HmXs9Pk97Wcpt
Amazon replied

Does such a report exist?

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1 reply
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stuck money
by Seller_QU44B7bovbf1v
Amazon replied

Good Morning

I opened this Amazon account because my son who is 14 years old and wanted to experiment the Amazon for learning purpose only. He does not want to do it anymore. We are not required to tell HMRC if the earnings are under £1000. Could you please find a way or advise us how to withdraw the fund stuck with this account.

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