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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

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Vine Review Removal
by Seller_yAbe6dHPDkyuw
Amazon replied

Hi folks,

In March, I sent two units of my product to Vine for the review. I received one review within a week or so, and received the second 5-star vine review a week or so after that; however, it was removed after only a few days. I contacted Seller Support, they took lot of time and eventually suggested me to contact community-help@amazon.co.uk which I did but never ever received a reply from them - I followed up 4-5 times since March but in vain.

For Gods sake, this review was authentic and crucial to the visibility and credibility of my product, and why would they even remove it when they gave it and had the product for free!!!

Could anyone kindly clarify why this Vine review could have been removed OR what can be done to restore it?

Warm regards,

The Valley Treasure

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verification of account
by Seller_LOnpZBkUBE1g7

Hello,

have verified my account after 1 year of selling as requested, but prompted to provide company documents.

However, was trading as self employed during 1st financial year, as turnover was low, and have not made any transition yet to the company.

please help to finish with verification of account.

@Seller_XUNeUuvrQDpgP

@Seller_mIRnuhdx7l5sN

@Seller_TSXM2A5nxWSuH

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Hello,

I'm the account owner and trying to assign secondary user access for UK but received the following error message:

"Verification failed. We have failed to verify the information that you have provided. Please contact aws-customer-care@amazon.com for any assistance or queries."

Could someone please clarify what may have caused this error or guide me on what steps I should take next? I’ve double-checked the information submitted including all documents UK DRIVERS LICENCE and details. Uploaded front and back side and filled in all correct information but to my surprise it says no verfieid, and I’d appreciate any help in resolving this issue.

Thank you in advance!

Best regards,

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Identity information verification
by Seller_m3jUYB9Bgjzra

I have recently updated my business information, can someone please tell me what’s supposed to happen after you press submit for verification. At the moment after I press it it goes to another screen that says it will refresh after 30 seconds and then after refreshing it appears like it might have been submitted however when I go back to the dashboard it prompts to me to submit it still and it tells me I keep getting performance notifications telling me I need to update it. Is this normal?

Thanks!

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A-Z claim lost - Appeal refused
by Seller_WDBYu44BIJVln

Hello,

A customer placed an order with us to be shipped via "Next day" delivery option and paid an extra fee. The order shipped via Amazon Shipping , but delivered unfortunately after 4 days.

The customer contacted us the day they had to receive the order and complained about not receiving the order and we have issued a refund for the shipping fees.

After they received the order (as the tracking information indicates), they opened an A-Z claim. Amazon have granted the claim , however without a defect affecting the account. Although we appreciate there is no defect, we did not agree with the refund issued.

We have appealed the decision, but was denied.

Our argument was, why did they accept the claim and refunded the customer without asking them to return the order first?

We understand the order was not delivered in time, but why is Amazon allowing customers to keep the products , if delivered after the ETA has ended?

Thank you

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As I understand from my colleague the process used to be:

  1. Disbursement received.
  2. The text on the page that says "Transfer of £x scheduled to initiate on xx/xx/xxxx" would change to a different amount and remain the same until disbursement day.

However my colleague was concerned about payments and I have noticed that the amount resets after disbursement and increases each day. I always thought this was usual behaviour but apparently not.

Can anyone tell me if this is a recent change?

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Reimbursement for lost items
by Seller_i38MVIJDH23AY

Has anyone noticed that Amazon are suddenly paying less for lost items?

I have just been reimbursed £40 for 3 units that would have sold at £180 in total.

Last week I got reimbursed £117 for 6 units that would have sold at £240.

I understand that the reimbursements are meant to reflect the net amount we would have received but these 2 seem very low.

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Is there an option for add-on protective filling for items I want amazon to prep after I sent them to fulfilment centers?

The units were sent to Amazon FBA a while back and a majority of the sales reported damage to the bowls and plates. Since the items do not have a single scannable barcode (GCID, UPC, EAN, JAN or ISBN) that corresponds to an ASIN in Amazon’s catalogue, we are not eligible to choose the 'Prep by Amazon' option when sending shipments to Amazon.

We labelled the outer cardboard boxes as heavy and fragile, and since we have to prep our shipments to amazon, we used bubble wrap for the inbound shipments to Amazon.

I'm not sure how Amazon or FBA centres store our units, or do they take them out of the inbound boxes when they arrive, and repackage them when sales happen. Now that a lot of our sales have been reported as damaged, we are concerned on how to ensure these items arrive to the customer safely.

Are there any option for me to request to pay Amazon to add protection to the shipments please?

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Dear Amazon,

I'm reaching out out of deep frustration and concern. As a new seller on Amazon, I’ve found the onboarding and verification process to be nearly impossible — despite following every step and providing legitimate documentation.

I’ve submitted valid invoices from one of my country’s leading wholesale suppliers. I’ve spoken with Amazon agents multiple times, including through Account Health calls. Unfortunately, the support I’ve received has been unhelpful, unclear, and in some cases even dismissive. Most of the replies I receive are automated rejections with no specific explanation, despite me submitting updated documents and taking all advice given.

This experience has left me stuck. I now have over £10,000 worth of inventory that I cannot sell, and as a small business owner — not a wealthy company — this is a major financial burden. It’s disheartening and confusing when I’ve already built a successful and reputable business on eBay under the name Repair Capital, where I’ve had minimal issues.

I am genuinely trying to do things the right way — legally, professionally, and honestly. All I’m asking for is a fair review by an actual human being and a clear explanation of what’s wrong (if anything) with my submitted documents.

Please escalate this matter to someone who can truly help, or advise me of the exact next steps I need to take to resolve this issue. At the very least, I would appreciate a proper explanation and the opportunity to correct any specific issues, instead of receiving automatic denials with no context.

Thank you for your time and consideration.

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