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Negative Feedback: What's Your Action Plan?
by Seller_gAhPNiLrkfTcr

Hello Sellers,

Let's talk about negative feedback. Negative feedback is a reality of selling on Amazon. We're opening this discussion to understand your approaches to managing it effectively.

💭 Share your experiences:

  • What steps do you take when receiving negative feedback?
  • Have you successfully had negative feedback revised to positive?
  • What communication methods have worked best with dissatisfied buyers?

🌟 Here's an interesting example from our selling community:

A seller recently shared how they immediately contacted a buyer about their return request. Despite leaving an initial negative review, the customer was so impressed with the seller's response that they later added positive feedback specifically praising the customer service received.

What's your experience? What strategies have worked for you?

ℹ️ Please also check"Resolve or respond to customer feedback"for additional information.

Looking forward to your insights.

0 votes
1 vote
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Hey everyone...

I’m posting here as a last resort after more than three months of going in circles with Seller Support, trying to resolve a false dangerous goods claim that has effectively crippled one of our bestselling products. On 25 April 2025, a competitor flagged our light bulb listing as a safety risk. This is a product we’ve sold over 50,000 times without a single complaint, injury, or issue, and something we’ve been incredibly proud of. In response to the claim, we immediately followed Amazon’s guidance to the letter. We obtained updated certifications and third-party testing, recalled over 2,000 units at our own expense, and redesigned our packaging to meet all the additional labeling and compliance requirements Amazon requested.

We’ve done everything asked of us and more, yet we remain stuck. For over 90 days, we’ve been told the issue is due to a single unit that is supposedly “stuck” in a fulfillment center. No one can tell us where it is, what’s being done about it, or why it’s preventing reinstatement of the listing. Every time we contact Seller Support, we receive the same copy-and-paste response: “At this time, I do not have any update to provide on this issue, but I am still actively working on its resolution with our internal team.” That message has been repeated for months. The case has been escalated more than 10 times, but these escalations seem to have no weight. Even contacting Amazon’s managing director email has resulted in complete silence.

We’ve suffered significant financial losses, wasted countless hours, and are losing faith in the platform we’ve invested so heavily in. This is no longer just a policy issue. It feels like we’re stuck in an automated loop with no access to anyone who has the authority or willingness to help. We are a small business doing everything right, and we’re being penalised for trying to comply. If anyone in this community has experienced anything similar, or has advice on how to break through this wall, your help would mean everything. Case ID: 11055085232.

6 votes
0 votes
518 views
13 replies
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Huge drop in sales over last few days??
by Seller_9WpKepNkIQmK9

Orders have gone down significantly over last week and we can't seem to pin point the reason why. We are winning the buy box on all our fast selling lines.

Have any other sellers experienced such a drop?

D

2 votes
1 vote
891 views
16 replies
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AZ Amazon encouraging Fraud / Theft
by Seller_W0UadCH7lVBVG
Amazon replied

I'm reaching out to a Moderator, you have helped in past...so, thanks in advance!

@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr @Seller_hnDMgUKxMh1V4 @Seller_j9Bd91CW3ZVpr @Seller_VJ4XoAkjDpjPH

AZ case - Buyer is clearly a thief, de-frauding me of £569.99

Order id. 203-2206811-7473920

£569.99

Case i.d. 11310143792

I pay on average of £6,000 p/month in commission to Amazon, and yet there is no support from Amazon.

Ironically I have had 2 calls from Amazon marketing (from a mobile...very professional!) telling me they have identified my business for significant growth, that they will charge for this service £700 p/month and extra commision...really?! No thanks!

We have a signature on delivery

We have images on delivery

We have SMS texts and phone calls, prior and post delivery.

We have the vehicle registrations of his vehicles on his drive on delivery.

And yet he says 'Item not received' He has confirmed it is his address in the images.

Because he is no longer replying to Amazon messages, we have had no choice but to write to him, most recently an LBA.

Amazon Moderators, if you can please go back over this case, see all the information provided in advance of my formal action against all those involved to recover the £569.99 and any subsequent losses I have incurred to date.

Thanks

5 votes
0 votes
166 views
6 replies
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Missing Units and Low Reimbursement (FBA)
by Seller_6uynvwskpoYzu
Amazon replied

Hi everyone,

Recently, I’ve noticed that some of our FBA units go missing, and the reimbursements we get from Amazon are below our actual cost.

Has anyone else experienced this?

How did you handle it?

Thanks!

1 vote
0 votes
152 views
3 replies
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actual robbery
by Seller_xIiqwFk6h5VOD
Amazon replied

A customer purchased nearly £100 worth of stuff and wanted to return one of the items but missed the returns period and opened up an a-z claim. I said we would send a free returns label and honour the return. In the meantime Amazon refunded the whole amount so basically the customer now has £100 worth of clothing for free. The customer stopped replying to messages. I have tried contact the obudsman but they have said they cannot help as it is amazon who need to sort. I have got nowhere with amazon and just get the same automated reply 'we stand by our decision'

So if you think you are covered you are not! As amazon will rob you anyway!

6 votes
0 votes
239 views
8 replies
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As an Amazon seller, it's important to understand how the automated return and refund process works. This guide will help you navigate Amazon's policies and ensure you're managing returns effectively.

How Automated Returns Work

Amazon automatically processes in-policy return requests on your behalf to provide a consistent customer experience. Here's what you need to know:

Return Labels

  • Sellers can choose between two options:
  • Unpaid labels (customer pays return shipping)
  • Prepaid labels (seller covers return shipping)
  • Labels are automatically generated and provided to customers
  • Special handling is required for heavy/bulky items (see below)

Automated Refund Process

  • "Refund at first scan" automatically issues refunds when items enter the return shipping network
  • Sellers must process refunds within 2 business days of receiving returns
  • If you don't act within 2 business days, Amazon may issue the refund on your behalf

Important Policy Updates for Heavy/Bulky Items

  • Items over 31.5kg or longer than 175cm require home collection options
  • Sellers must arrange pickup from customer locations
  • Special handling procedures apply

Protecting Your Business

If you disagree with an automated refund:

  1. Review the return details thoroughly
  2. Document any policy violations
  3. File a claim through the SAFE-T program
  4. Include all relevant evidence and documentation

Best Practices for Managing Returns

1. Monitor Your Returns Dashboard

  • Check return requests daily
  • Review automated decisions
  • Track return shipping status

2. Set Up Return Preferences

  • Choose your label type (paid vs. unpaid)
  • Configure return shipping options
  • Set category-specific policies

3. Handle Special Cases

  • International returns may have different requirements
  • FBA returns are managed separately
  • Some categories have unique policies

💡 Pro Tips for Sellers

  • Keep detailed records of all returns and refunds
  • Regularly review your return metrics
  • Stay informed about policy updates
  • Consider offering enhanced return options for better customer experience

Common Questions

Q: Can I override an automated return authorization?

A: Yes, but only if the return request violates Amazon's policies.

Q: What if I receive a damaged return?

A: Document the damage immediately and file a SAFE-T claim if necessary.

Q: How do I set up home collection for large items?

A: Visit the Returns Settings page in Seller Central to configure collection options.

Additional Resources

3 votes
4 votes
264 views
4 replies
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Hi all,

We’ve just had an A-to-Z claim go against us despite tracking showing the item was delivered 2 days early.

Amazon's reason? First they said there was no customer signature. Then, when we pointed out that Evri (our Amazon-approved courier) doesn’t collect signatures anymore, they changed the reason to “late delivery” — which is completely false.

📦 Order ID: 203-0732326-3405144

🚚 Courier: Evri (tracking: H04VXA0008134355)

📅 Delivered: 12 July

🗓️ Amazon ETA: 14 July

We followed every policy, appealed through Seller Support (case ID: 11340099692), and even escalated to the UK Managing Director — but no response. Just a canned rejection from the claims team.

This feels like Amazon is:

  • Using outdated policies (signature requirement?)
  • Changing justifications when challenged
  • Ignoring clear tracking evidence
  • Leaving sellers to absorb losses while protecting the buyer at all costs

Anyone else had this happen recently?

Do Amazon moderators monitor these cases? Who else can we escalate to when logic and evidence are being ignored?

We’re a 10+ year seller with an excellent record. This isn’t how partnership is meant to work.

#AmazonSellers #AtoZClaim #Evri #BuyShipping #SellerSupport #AccountHealth #AmazonEscalation #UKSellers

4 votes
0 votes
93 views
1 reply
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