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I’ve had a new order email confirmation but cannot view the order because my account is inactive. When asked to replace charge card, to verify identity the system errors and I cannot continue. Please help as an order has been placed and I cannot see where to send it!

Many thanks in advance.

We have just had an A-Z granted in favour of the buyer. The buyer cited the reason for not being delivered, but clear photographic evidence provided by DPD shows delivered. I am at a loss for words as to why Amazon refund the buyer without looking at the tracking. DPD is certainly one of the better carriers for viewing delivery and tracking information. On appeal, at this moment we are advised that Amazon have upheld their decision as we did not provide sufficient evidence!

We provided a written summary of events and screenshots of full buyer messaging, photographic proof of delivery and an email between us and DPD confirming the delivery was correct.

If anyone at AMAZON is viewing this, please reach out to us. I seriously feel quite stressed when we act correctly and get treated like this, not just from the buyer but also by Amazon.

Anyone experience kind of this problem last 2 months?

FBm Sales : 930 orders 60 days

FBA Sales : 1,599 orders 60 days

Valid Tracking Rate 100%

Order Defect Rate 0.11%

Rest is zero but yet keep dropping 4 point every few weeks

i lost more than 12 point instead of getting 4 point every 200 orders.

Hi, I have a yellow Reactivate your account” button in performance dashboard that takes me to my business information page. At the top of this page there is a green banner and tick which says Verification Completed Successfully. (my account is still deactivated at this point )So I have no idea what is wrong or what I need to do to correct this? i have tried email to seller central help but all i get is a generic response

Hello,

This email address is not the correct channel to submit an appeal. Please follow the instructions below to resubmit your appeal to the correct channel.

If you are appealing an action taken on your account, please submit your appeal by clicking the “Reactivate your account” button in Account Health (https://sellercentral.amazon.com/performance/dashboard). If you want to submit additional information, click on the “View appeal” button and submit additional information as requested.

So I do not see a “View appeal” button anywhere so I cant do anything i am stuck in a loop!!!!!

I have also emailed kyc (daily) but get no response from them!!!!! I need help as this has benn ongoing for about 2 weeks now.

This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

Hello Customer Service Team.

We are writing to inquire about our account being suspended due to KYC verification failure. Here are some of the situations.

1. On March 28, our account received a KYC verification notification. We submitted the information on the same day and received a reply show that "your account information is verified".

2. On April 7, because our advertising expenditure exceeded the account credit card payment limit, this caused us to be unable to access the account normally. In order to pay the advertising bill and access the account normally, we changed to a new credit card same day. After changing the new credit card, we can access the store normally.

However, because we changed to a new credit card, The KYC verification was triggered again. During the second KYC verification, we did't submit any information, and the account showed "We will contact you if any new information is required."

3. A few days later. On April 17, we received a "Verification Failed" notification, and our account has been deactivated.

Could you please help us, what information of our's was wrong, causing the verification to fail the second verification?

If there is a problem with the information we submitted, we can resubmit the information, and we can ensure that alll the information is authentic.

We are just a small seller, we know that we must comply with Amazon's policies, but now our account has been deactivated. We have no way to resubmit any information. Please help us reactivate the submission entrance.

We are really anxious, please help us. Thank you very much.

If need any other information, please let us know, we are always here.

Have a good day!

Holiday Settings With An Order Thats Been Pending 3 Days? Just put holiday settings on for wife and then she said i think we have a pending order so i am guessing if payment comes through I have to dispatch it or? Tia any help

VTR MADNESS!

Trying to resolve matters / concerns with Amazon seller "support" is like pulling teeth and getting absolutely no resolution whatsoever, instead they open a case, 100 people transfer it to every other department then eventually one person replies that has absolutely nothing to do with my actual initial question and then they close the case.

So... my VTR metrics are now dangerously high and I'm trying to figure out how i should be confirming my shipments so that Amazon know to exempt them from my VTR metrics.

So following Amazons own guidance:

“All cross-border shipments will be included in VTR calculation, unless the order value is below €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.”

We ship from the UK to Europe, with Germany & France being our biggest marketplaces after the UK.

1. 99.9% of the order values for my items sold is well under €20

We used Royal Mail (standard letter services) & Standard international

There is no point in us purchasing tracking for the items we sell as customers just wont pay higher postage costs as they will outweigh the item cost, therefore we will make no sales at all. How on earth do i get round this?

I feel i am about to lose my amazon business that we have run successfully for over 10 years and not one person that works for amazon cares or can help.

Any guidance would be much appreciated on how i can work around this

Thank you in advance

I have started a new thread re. this issue again, as have just received yet another listing deactivation for 'potential high pricing'. Absolutely ridiculous deactivation. My item (a book) is priced at £24.95 in 'Very Good' condition (it actually is almost like new, but I do always try and describe accurately), yet there is one listed as just 'Good' for £71.64 ! Admittedly that one is listed as Collectible , so these do not get deactivated, but there is really nothing collectible about it ! - they have obviously just listed it as such so they can list at a high price. This makes me SO angry.