I am new to amazon and trying to build my brand and have tried to all my possible best to keep my account above board. I have my brand registered under amazon brand registry. I received this email below and now my account health has tanked with risk of deactivation. I genuinely do not know what I have done wrong and I do not want my account to be deactivated as I have thousands ties in stock.

Any help will be so much appreciated. i have reached out to seller support, account support but they have not been able to tell me what the issue relates to. I am lost.

We found that you have violated our Seller Code of Conduct policy. If this issue continues, we may deactivate your Amazon seller account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why did I receive this message?

We have taken this measure because we observed that you or someone acting on your behalf has requested changes to product images and displays that do not match the product being offered; or has requested a variation for an ASIN that does not match the product offered under the current ASIN; or has requested to merge multiple ASINs that do not match the products being offered in the original ASIN.

https://sellercentral-europe.amazon.com/gp/help/1801

How do I address this issue?

To remove this warning, go to your “Account Health” page, click “Appeal” next to the warning, and follow the on-screen instructions:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_ap

What happens if I do not submit the required information?

If we do not receive the required information, the warning will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account. If this issue continues, we may deactivate your Amazon seller account. Deleting your listing on this ASIN is not sufficient to address the violation and will not result in its removal from your Account Health page. To learn more about Account Health Rating, go to “Account Health Rating program policy”:

https://sellercentral-europe.amazon.com/gp/help/G200205250

Has this message been sent in error?

If you believe there has been an error, submit an explanation through your “Account Health” page:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_ap

Click “Appeal” next to the policy warning and following the instructions provided. Your explanation should include evidence that demonstrates your account did not violate our Seller Code of Conduct policies.

We’re here to help.

If you have questions about this policy, contact us:

https://sellercentral-europe.amazon.com/cu/contact-us

Amazon.co.ukSincerely,

Seller Performance Team

Amazon.co.uk

@Seller_QYS7Alex1XIw4

Hello everyone,

I’m reaching out regarding a serious issue we encountered with one of our recent FBA shipments to Germany (shipment ID: FBA15K7SR9S2), delivered to the HAJ1 fulfillment center.

Shortly after check-in, we found that a large portion of the inventory was marked as “Unfulfillable – Defective.” This came as a shock to us because the product in this shipment has been selling in other Amazon marketplaces (such as the US and UK) for over 5 years with an excellent track record and no history of large-scale defects.

We use strong protective packaging, including EPE foam and sturdy outer cartons, to ensure safe transit. There were no known issues with the items prior to shipment, and all labeling and carton prep followed Amazon’s requirements.

1. Given this background, we suspect the issue may be due to:
2. An internal error during receiving or scanning at the fulfillment center,
3. Or an incorrect classification applied by the system.

We have opened a case with Seller Support (Case ID: 11258301142) requesting a detailed investigation, but so far, the response has been generic and inconclusive.

This situation has had a serious impact on our inventory and sales, and we would really appreciate:

1. Help from Amazon support to escalate this issue and investigate thoroughly.
2. Input from fellow sellers – have you experienced similar problems at HAJ1 or other EU FCs?
3. Any advice on how to push for a more transparent review or get a detailed explanation.

Thanks in advance to anyone who can share their experience or support.

Best regards

Amazon charged me 0.20 GBP to amazon AE - what is this?

Upon googling, it looks like amazon UAE store - my deposit method isnt set up there, i assume it was an authentication payment of some kind?

My bank flagged it for fraud and they are asking me to clarify it

Please do advise me what I should be doing in this situation.

---

Buyer ordered an item and instantly claimed I sent him an empty box, which of course I wouldn't do.

I refunded him as to avoid all of the unnecessary messaging and explanations over a small order. Usually they go away.

He ordered it instantly again.

I cancelled the order.

He ordered it again.

Obviously I can't keep sending him free items (of course he will ask for a refund again).

Obviously I cannot keep canceling the orders because that affects the account.

Now what? 😅