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When and How to Use Pre-orders and Back-orders
by Seller_mIRnuhdx7l5sN

Hello Sellers,

Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:

Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.

Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.

You can set up these options through Seller Central:

  • For pre-orders, specify the product's release date during listing creation
  • For back-orders, set a restock date for your out-of-stock items

Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.

For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.

Have you used pre-orders or back-orders before? Share your experience in the comments!

Cheers, Ezra

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Amazon FBM locked into Shipping managed by Amazon
by Seller_5N56wDt8mg6Ox

Hi Has anyone else experienced this? I had to take a few months of FBM and now I have come back I have no control over my shipping as it says Managed by Amazon next day free delivery. I found one thread on here but its closed and nobody replied to it.Any help would be appreciates I have opened a case with Amazon.

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Just me? Royal Mail -
by Seller_ZjZ4slOF0jHpk

More and more I'm getting customers (rightly) annoyed at items (2nd class letter size) taking up to 9-10 working days to deliver. Often the replacement & original turn up on the same day - in other words, holding back mail until they have enough to 'justify' going to that address.

Yes, I offer 1st class upgrades from letters up to ParcelForce sizes. But not many are willing to pay the extra charge, especially for a low value item.

Anyone else experiencing the same?

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Help with Brand Registry
by Seller_UCrSxEL5UUT8y

Hi everyone, I’m hoping for some help with a Brand Registry issue.

I’ve applied for Brand Registry with a trademark that’s already registered in the UK. For the product, I submitted photos of a polo shirt with the brand name clearly sewn/embroidered directly into the fabric — it’s not a sticker or temporary label.

I included:

1) A full shot of the shirt laid flat

2) A close-up of the embroidered logo

3) A lifestyle image of someone wearing the shirt.

However, Amazon rejected the application saying the brand name is not permanently affixed to the product — even though it’s very clearly stitched in.

Has anyone else run into this issue? What did you do to get approved? Would really appreciate any advice or shared experiences. Thanks in advance!

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Amazon doesn't know its own policies. Today, we and other sellers received VTR warning emails in France, Germany, Spain, and Italy.

The policy clearly states 'You must maintain a 95% VTR for the following seller-fulfilled shipments:

Cross-border shipments above €20: Shipments to and from the UK, Germany, Spain, Italy, Netherlands, Portugal, Poland, Austria, or Sweden that have an order value above €20 (including shipping charges, excluding VAT).

Today received warning emails for all categories for invalid tracking on orders below €20 Euros. It's madness with Seller Performance not understanding Amazon's own policies. We have raised this with seller support twice this year to get standard replies stating the policy above.

Why are Amazon not measuring cross-border VTR to their own policies on orders under €20?

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Amazon US using our copyright Images
by Seller_32MphwRt4pURK

Just When You Think Amazon Couldn’t Get Any Worse…

While doing a routine check for potential image misuse (something we face often, despite being brand registered), we discovered that Amazon US themselves are using our original product images as the main photo on one of their listings( we do not sell these laces to any other company and we full fill them ourself to USA)

At first, I assumed the seller had just named themselves “Amazon US,” but Seller Support confirmed that the product is sold and fulfilled by Amazon — this is Amazon US directly using our images.Seller Support has told me they’ll escalate the issue to an internal team, but they couldn’t tell me how or when I’ll be updated.

It’s incredibly frustrating — we all put so much effort into creating high-quality, brand-consistent listings, only to find Amazon using our content without permission.

Might be worth checking Amazon US listings for any of your images being used without consent.

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SELLER SUPPORT HAVE GOT EVEN WORSE
by Seller_RguKGMHvWFmo3

You think that they couldnt but then low and behold they get worse.

This is happening over and over.

I send a screenshot of the error/s - along with any identifiers.

I get 2-4 automated AI responses that are totally non applicable.

I then get a human, who clearly either cannot read or chooses not too. Sends a non applicable "resolution" back.

I then get so exasperated I escalate to managingdirector@amazon.co.uk

Where is the logic? Do they just not get that it is a total waste of everyones time and money to send cases around in these loops. Errors means less sales, less sales means less fees and less profit for Amazon.

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A-Z Farce & Amazon's complete incompitence
by Seller_QWJ1SwIJOqeSZ

Recently a buyer purchased an £500 iPhone. They contacted us to advised that the phone was faulty due to a display problem. We advised to open a return. The phone was received back and the screen was smashed. (Done whilst Buyer was using as the phone had been setup and their details were on it.)

We contacted the buyer to advise this is not covered under warranty so they immediately opened an A-Z claim.

Amazon asked for additional information and stated we had 72 hours to supply. All requested information was given and within 44 hours we received an email advising us to return the item to the customer, upload tracking to Amazon and we had 72 hours to do so.

Then just 9 minutes later the A-Z claim was closed with a defect applied and full refund to the customer as we had "you have not provided the locked device return tracking number as requested."

Numerous appeals have been lodged but Amazon will not admit culpability. So we are posting in here to let people know that 72 hours can actually mean just 9 minutes

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clear stock quickly
by Seller_j27LWMjJoqueo

I've been in dispute with Amazon for 8 months. My issue was finally resolved, and my productis back to a normal listing. But, they refuse to refund any costs incurred thus far, and now they are charging me extortionately high aged inventory charges as they have been on the shelf for more than 270 days.

I just want to clear all stock as quickly as possible, without losing more money, and shut down my Amazon Seller Account.

I think I have two options, donate, or dispose and cut my losses, which are 4k so far. I don't think I'm eligible to liquidate, as I don't have a registered UK company, VAT number.

Any advise on how I can do this the quickest way?

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Brand approval to sell used books
by Seller_JuXmiUuCR8FoI

Hello

I have a problem listing a used copy of 'The Gonzo Papers Anthology' by Hunter S Thompson because I need brand approval from the publishers Picador. This seems unlikely because I have been able to list other Picador titles without such approval required. I have listed it on Ebay without any such nonsense-any thoughts please,

Thank you

1 vote
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A-Z granted for a fraudulous buyer
by Seller_GnPgNSH6MHn3f

I got a "customer" that was suspicious from the beginning. First she claimed she did not receive the order. Tracking showed it was delivered. Then she filed return requests with various reasons:

1. No longer needed 2. Accidental order 3. Unauthorized purchase 4. Item defective or doesn’t work

All in all 17 (!!) return requests. I answered to her immediately, said that I will of course refund her when I get the order back. The item in question is the most valuable thing I have ever sold in my 15 years of selling here, so I reported her to Amazon TWICE, saying that this person is trying to scam me. Her communication was extremely poor, like this:

"I don't even ask in mailbox I ask for refund thank you no DVD there I have the DVD not sent."

"The reason for returning the DVD to the mailbox thank you no items refund all good."

So, it was impossible to communicate with her. Yesterday she filed an A-Z claim. I answered to Amazon, sending proof of delivery. Amazon immediately granted the refund. I then appealed, proving again the delivery and also proving that the item was as described (another false claim from the buyer). Today Amazon decided to "uphold" their decision, because I had not responded to the buyer’s return request before the claim was filed.

To me it seems that Amazon is just trying to make new rules so that they can take my money. Should I really have responded to all 17 return requests? They are all auto-approved by Amazon with my general instructions. This person would have had already 4 weeks to return the item, but clearly she did not do anything about it.

If there is a rule that one should somehow respond to multiple return requests by the same buyer (how can one actually respond to those?), this buyer made all these multiple requests on purpose. Some morning I would have 5 return requests from her.

Besides taking my money and stealing an expensive, rare and out of print item (it is now selling for 180 euros), Amazon is counting all this against me and putting my marketplace at risk of deactivation. I sell so little that this one order means now that I have 33% defect rate.

All this doesn't seem fair to me. I am really getting tired of all this bs.

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