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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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How to address violation of pre-fullfilment cancel rate. Anyone here or from Amazon have any advice to resolve this?

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Ways to Improve Your Amazon Order Defect Rate
by Seller_b6Oivfjqn6rBM

Hi guys, I've recently launched an FBM SKU. However, our product had a defect, and we couldn't send it to the customer. We have reached out to them via message with options of a full refund and sending them the new item free of charge, as it was an error on our end. Some customers didn't respond, and we were on the verge of the late shipment warning.

My order performance has dipped, and I've got a warning of a potential suspension/deactivation of my Amazon store.

How can I address the warning to ensure i get my account health back up to a healthy range?

Hope to get some advice or help on this matter. thank you in advanced.

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We own an Amazon store underneath one brand name. To save the hassle of having multiple Amazon pages per brand, we wanted to list another brand's products we own underneath the first.

I have managed to get the product listed - I had to provide signed evidence of our brands' association through the brands application bit, but now that iv finally got the products live - I am not allowed to ship them into FBA using the manufacturer barcode.

I've spoken with support agents, and I am repeatedly being told that 'After further investigation we have found that, ASIN: 123456 is restricted from using manufacturer barcodes.'

They can't seem to tell me why it's restricted - the item is a board game aimed at ages 10+. But no one can tell me why its restricted.

I don't want to send the product in under an Amazon label as it's additional cost in terms of admin and inconvenience our side - and It's never been a problem before using the manufacturer barcode. All I can think is that It's because I am selling a different brand? (despite the fact that we own that brand too and I have had approval to list the product!)

Can anyone offer any advice to get this fixed? I'm getting so fed up with all these hoops we have to jump through to get products on Amazon nowadays.

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I have a small business doing machine embroidery. I've been selling on other platforms - Etsy, Ebay and TikTok Shop for some time. I'm new to Amazon and when I try and list the personalised items it's asking for an External Product ID.

After searching on Google, I did manage to find the relevant External Product IDs for the blankets. Problem is, more I've read up on this I think that since I'm altering the items by personalised embroidery, those IDs aren't valid i.e. they would only be valid if I was selling the blankets 'as is'.

Chat GPT is telling me to apply for an exemption but I cannot for the life of me find the actual form to do this.. I've found information on what to put in the exemption and I even found a dashboard of applications where the application would be shown after I've submitted it, but I can't find the actual form itself that I would need to populate and submit to get the ball rolling.

I've also tried multiple times to create a listing, select 'generic' for brand and tick 'I don't have a Product ID' but when I then get to the variations tab (different blanket colours), it's again insisting on IDs for each colour option.

Can someone please clarify a) do I need an exemption or can I actually just use the manufacturers External Product ID (even if I am then going to embroider it) and b) if so, where do I find the form to do this application? P.S. I have accounts with wholesalers who sell 'generic' brands i.e. items designed for small businesses to be decorated and not sold directly to the end user by them. These are the only things I decorate with personalisation and I have permission to sell these items on any online marketplace.

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I just want my customers to know the actual size of the textile product, or does it fit their bed. whichone should i fill in?

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Obtaining brand approval
by Seller_TWLcp7w7MXKLz
Amazon replied

Is there a way to get a proper human response when submitting an application for brand approval? We have purchased product directly from the brand owner and have provided Amazon with the invoice as requested. I have gone through it with a fine tooth comb to ensure every piece of requested information is there and correct.

However the only response I get from Amazon is

"We have reviewed the documentation that you provided and determined that you are not eligible to sell [BRAND] products. We evaluated the information that you provided, but it did not pass our review."

No matter how many times I ask, no-one in Amazon will actually tell me what is missing or what did not pass the review. I just get the same canned response back every time.

I've also provided a signed authorisation letter directly from the brand owner and they continue to reject it without explanation.

Case IDs:

11337570122

11331057422

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Hello All

Can anyone advise or help - I have a book stuck in Fix Your Products - In-progress Listings

When I click on the link it goes to a page headed Listings Under Translation and shows the image of a book I have since sold (off Amazon)

It shows a Status of Failed and offers the option of Create the listing manually, but when I try to do this the system correctly identifies from the ISBN or title/author that it's a book published by Orbit and I'm asked for the (irritating) Invoice for 10 new copies within the last 6 months - which as a used bookseller who used to have one used copy, I'm unable to provide

The book is not listed in my Manage All Inventory (or I could Delete it)

I've not raised a case (so far) as I'm unsure if I can explain this situation clearly to Seller Support

Help?

Thank you

Brian

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Front Picture
by Seller_Vd4NYhQd4vfB6
Amazon replied

Hi I have question about first picture. Why my listing is block because of my firs picture but I see many listing with exactly the same picture, How is possible that some listing with the same picture are going thru and the other are block. I would be thankfull for the answer. Thanks

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@Seller_gAhPNiLrkfTcr @Seller_j9Bd91CW3ZVpr@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt

This needs urgent attention from Amazon leadership.

We are facing a serious issue that is damaging our business. A recall notice issued in France for a product batch not even related to our UK stock has triggered Amazon to start issuing automatic refunds and sending emails to customers, without verifying anything or giving us the chance to provide documentation.

Our stock is not affected.

We are currently waiting for official paperwork from the manufacturer (Scala) confirming our batch is not part of the recall. Despite this, Amazon has already refunded customers from our account, without due process or legal basis.

This is a direct violation of:

General Product Safety Regulations 2005 (UK) – Regulation 9, 15, 16

Our rights as sellers to be notified and given a chance to respond before refunds are processed

Basic commercial fairness and seller protection principles

Amazon should not apply a France-only recall to the UK and EU-wide sellers without confirmation. There is no UK recall notice, no product issue confirmed in our batch, and no risk assessment shared with us.

We are asking Amazon to:

Immediately stop refunding our customers

Hold all recall actions until proper documentation is reviewed

Compensate any seller who has already suffered losses due to this mistake

Other sellers, please check if this is happening to you. This type of unverified action from Amazon sets a very dangerous precedent for all sellers.

Amazon, this is not just a technical issue. It is a serious business and legal violation. You cannot punish sellers based on assumptions or regional notices from unrelated markets.

We demand a fix NOW

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No Response from amazon – Urgent Help Needed
by Seller_9qxDZc0GDaGIh
Amazon replied

Hello there,

Our Disburment are on hold since March, we haven't received any disbursement for 5 months, which has a great impact on our cash flow. we need a lot of cash to prepare sufficient goods. The VAT team is not responding, we agreed for the amazon vat calculation and and have asked to deduct the amount GBP 6,607.26 from our positive balance, however still not a single response received.

This is a pretty straigforward matter to solve the issues on our account health and release the payments.

Evrytime customer service say, our internal team will email and resolve but still waiting, can someone here look in to this matter and resolve please?

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Ash_AMZ @Abella_AMZ @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

Regard

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