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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Sourcing costs
by Seller_i38MVIJDH23AY
Amazon replied

I have just appealed a lost items reimbursement below the sourcing costs.

Sourcing cost £24

Reimbursement £14.96

They just replied saying no. How can they not follow their own policy? Has anyone had any success in challenging these?

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Verification Pending
by Seller_UVctnnuLNOUT7

What should I do to reactivate my account

I have received the below email with no reasons to explain as to why this has happened.

We were unable to verify the information you provided when registering for a Selling on Amazon payment account and, as a result, your Selling on Amazon payment account could not be opened. Unfortunately, this means that you will not be able to continue to sell on Amazon.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Please take appropriate steps to resolve any open orders. Note that any amounts paid as a result of A-to-z Guarantee claims and chargebacks may be deducted from the balance in your existing Seller Account.

Please do not hesitate to contact Seller Support/Selling Partner Support with any questions you may have or if you believe there was an error: https://sellercentral-europe.amazon.com/gp/contact-us/contact-amazon-form.html

I believe I have met all KYC requirements and don't have any duplicate accounts. Documents I have provided are as follows:

- UK Passport - UK bank statement (Home address) - UK Bank Statement (Business Address in Company Name) - Debit card details matching UK Business Account All statements dated within last 30 days

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Voice of the customer
by Seller_Md4ktphJDJKbN
Amazon replied

Good afternoon all,

I am trying to transition cross to the 'voice of the customer' to view my reviews as I have received a notification that is advising me to do so before september 30th 2025. I can access it and see my ratings but I am not able to read the reviews from there. Seller University is saying there is supposed to be a 'fit insights' tab at the top left, my page doesn't have it. Is there any particular reason as to why this may be?

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Sales not coming through?
by Seller_2AkMpLvym0zA7

I've seen that our inventory is going down on some products but sales aren't coming through. Not coming through on cancelled orders either.

I know sometimes Amazon's orders do this time delay glitch.

Anyone else experiencing the same today?

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Urgent for KYC verification
by Seller_Jl0QHDp7ab1Ha

Hi Spencer @Seller_XUNeUuvrQDpgP

Nice to meet you again

We need your help urgently

We just passed the kyc this year and don't know why it just happened again on last week

Can you have a look on case ID 11313926322?

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Hello everyone,

I urgently need support with a VAT issue unresolved for over a year.

Amazon keeps rejecting our claim that the business is established in the UK for VAT purposes, despite fully meeting the criteria cited by HMRC and Amazon themselves (central management and operations in the UK, real physical office, matching Companies House address). Documents repeatedly submitted, per Amazon’s own checklist:

- Director’s bank statement with UK address (within last 180 days)

- Director’s UK passport (UK resident)

- Certificate of Incorporation and Companies House documents

- Lease agreement for office in London matching registered addressInvoice and proof of rent payment

- Invoice for accounting software subscription used in the UK office

- Letter explaining UK-based management, operations, and staff

According to the guidance cited by Amazon (and HMRC), we meet the requirements to be considered a UK business establishment. The director lives in the UK and all essential management and operations are carried out from the office not virtual.

Amazon also accepts we are VAT exempt under the £90,000 threshold but still does NOT refund the VAT paid on imports nor the VAT charged on sales invoices.

This causes issues with HMRC since we cannot register or reclaim VAT while it’s being withheld by Amazon. I’ve called and emailed seller support many times but only receive generic, repeated denials.

Has anyone successfully resolved a similar case?

How can I escalate this to get a proper review by Amazon?

Any advice or contacts would be much appreciated. @Julia_Amazon @Ezra_Amazon @Sakura_Amazon_ @Sarah_Amzn @Simon_Amazon @Spencer_Amazon @Winston_Amazon @Maja_Amazon @Ash_Amazon @Abella_Amazon @Angie_Amazon @JiAlex_Amazon

Thank you!

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Hello,

We’re seeking assistance regarding a product compliance case for ASIN B007TKFC84.

We’ve submitted the required documentation (including the Declaration of Conformity and Test Reports), but the issue we’re facing is that this product is designed strictly for commercial use, and Amazon is requesting documentation that applies to domestic products (e.g., test reports in line with EN standards for domestic appliances).

Unfortunately, we are unable to provide test reports for domestic use because the product is not intended or marketed for that environment. It's manufactured and sold as a commercial-grade item.

We would greatly appreciate if someone from Amazon or the community could help us clarify: Is there a way to flag this product correctly as commercial so the right compliance standards apply?

Can someone help us escalate this to the appropriate team to review our appeal based on the commercial nature of the product?

Any advice or guidance would be highly appreciated.

Thank you!

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1 reply
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The previous holder of our Owner user has left our company. We need help to establish one of our users as the new owner user in order to be able to manage our business

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1 reply
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We have an ASIN that has now been put into stranded inventory and when which we click reqest approval we have this error Other rp_3p_offer in New, Used, Refurbished, Collectible condition(s)

From lots of resarch this is due to it being flagged as a bladed item which it is not, and seller support just advise we need to have approval to sell in the category please can someone help

Case ID: 11330467112

@Seller_sSkzzHms7Kxs6

@Seller_DNQGSsdC7DccM

@Seller_DNQGSsdC7DccM

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So frustrated by Amazon Seller Support
by Seller_A5QUfTZ8Bt3hf
Amazon replied

Hi Guys,

I think I am not alone in this. I am literally so frustated by Amazon Seller Support.

Every time I have an issue, Amazon is really quick in sending me scary emails, but really slow in helping me fix the problems. For a week I have been receiving scary emails of my account being at risk of suspension because they can't verify it, and every time I try to contact seller support is just a waste of time. People refer me to other people. They send me completely useless and unhelpful times.

Is this the norm on Amazon? I am so debated, it is a great platform for selling products, but I am not sure it is worth it if it causes me so much stress. I am looking forward to hearing other seller's opinions.

Thanks

Alessandro

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