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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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1.3K views
13 replies
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Problems with Royal Mail
by Seller_Fg2fqaWOnEtha

I have an OBA and have a Mon-Fri collection. Unfortunately, I am having problems with collections not turning up, I haven't seen anyone in three days! I have been using rubbish bags for a while because I don't have any mailing bags, I ordered them online three times, asked my driver several times and even printed a sign, but nothing. Firstly, they gave me a 14:30 collection then they moved it to 16:30 on paper, but they kept coming at 14:30. Then they gave me a FIR number but they told me it was the wrong one, I was promised another one, but that hasn't happened. My sales manager has left RM and I don't have any contact, if I call them they always say someone will call me back but no one ever does.

Are they always so dysfunctional, or they don't care about small businesses or what?

0 votes
0 votes
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8 replies
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Approved still declined
by Seller_9rCxBTJwzm44A

ESIN Error : My email and account says that my brand is approved but still while listing product I get 5461 error at the same time selling application says declined. Not sure how long it is gonna take after getting email approval too?

0 votes
0 votes
4 views
2 replies
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Prime Badge FBM
by Seller_gqP3LQPw6KysS
Amazon replied

Does anyone know how to convert variation listings to FBM Prime?

We already fulfil orders ourselves, but without a Prime Badge. Whenever we research, it keeps coming up with the same convert to FBA, which is not what we want to do.

Any help would be much appreciated.

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4 replies
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Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

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9 replies
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I sent 64 units in one box

40 x old product (received by amazon)

12 x new SKU ("missing" from shipment)

12 x new SKU ("missing" from shipment)

Is it possible amazon "lost" the 2 x 12 items because they were new SKUs? They were labeled correctly.

They won't compensate me, yet i was going to send more. But i am worried they will lose more of the stock

Apparently new SKUS are more susceptible to going "missing"

What can i do to prevent this happening again?

0 votes
0 votes
11 views
1 reply
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Sales Ranking Disapeared
by Seller_LrOi5Val3Iifg

Has anyone else noticed that sales ranks no longer show under product information unless the item is in the top 100 of that category?

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0 votes
4 views
0 replies
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I am unable to get paid at the moment, I use the same bank account I have with Amazon for last 17 years standard Halifax deposit account, why am I getting this trouble.

I just get' Your bank account is not eligible for receiving disbursement due to pending Know Your Customer (KYC) action according to your payment service provider. Please work with your PSP to complete the required action and receive disbursement to the bank account.

I have tried resetting but then have to wait another three days and then the same happens.

0 votes
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12 views
2 replies
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I AM SO SICK AND TIRED OF PRINTERS!!
by Seller_9idPMYuN5lTTl
Amazon replied

Hello all,

For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.

I print on A4 paper which has 21 barcode labels per sheet.

I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.

Thermal printers are not an option for me for a number of reasons I won't get into.

I was just wondering and praying really that someone could recommend me a decent regular printer for this?

Thank you :)

0 votes
1 vote
493 views
18 replies
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I have a customer who opened an A-Z claim but then received there order a few hours later. They customer contacted me and asked to close the claim saying that they did not know how to do it. I said I would contact Amazon selling partner (what a joke!) to fix the problem. I contacted Seller Support (who were actually really helpful) and the representative said that they could clearly see that the customer wanted to close the claim and that it was very obvious that the buyer felt that the matter was resolved and that they wanted to close the claim, they said it will be no problem and fully explained to the relevant department that they wanted claim should be closed. Moments later I received a message from the A-Z department saying they are upholding their decision EVEN THOUGH THE CUSTOMER HAS REQUESTED THAT THE CLAIM SHOULD BE CLOSED!!!!!!! As usual this will mean more back and forth between myself and Seller Support, I feel that the only party in this transaction that doesn’t want a fair outcome is my supposed selling partner who are here to help (another joke!) the customer even offered to purchase the product again and for me not to send it but why should they have to do that when it’s crystal clear that they want to close the claim! Here are the messages, I don’t know what is so hard to understand???!!!!

I’ll be totally honest, selling on Amazon is starting to effect my mental health, I feel so depressed and anxious all the time, I find myself waking up at ridiculous times in the night to check that there’s not another ridiculous decision or some stupid new policy (like DD+7, the bane of my existence) I dread contacting Amazon for anything, I can literally feel the stress as soon as I have to do it. I really wish I never started selling on this blasted website! If someone is literally saying that they want to close the claim why does Amazon need to be so awkward. I used to recommend others to sell on here, now I warn them not to ruin their lives on here!!!!

Case ID: 11214428972 and 11215107532

@Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Seller_fgtTzyHQfOM1x @Seller_VJ4XoAkjDpjPH @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

3 votes
0 votes
250 views
12 replies
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Violation
by Seller_vPLgvU9E82eXG

discussion.i keep getting rejection of my listing. And I have sent all the requirements. Any suggestions?

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1 vote
8 views
1 reply
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