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Hi everyone,

We’ve come across a frustrating issue affecting several of our listings on Amazon.co.uk and are hoping someone here has encountered something similar or can advise on how to resolve it.

Essentially, many of our FBM products (one example B085QDW2P4, you can see 2 versions of it) are appearing twice on the site. One version of the listing is fully functional and buyable, while the other version displays the message: "This item cannot be shipped to your selected delivery location. Please choose a different delivery location." The most concerning part is that sometimes the unshippable version ends up holding the Buy Box, which means customers are being directed to a product page where they are unable to make a purchase. Deliver to address is a regular UK postcode.

From our side in Seller Central, we only see a single offer per ASIN. There are no visible duplicates, and nothing appears to be suppressed, stranded, or inactive. This makes it impossible for us to identify and remove or edit the problematic version of the listing.

We’d really appreciate any help in understanding why this might be happening and how we can fix it. Why would Amazon show two listings when only one offer exists? How can we make sure the correct, buyable listing is the one that surfaces and holds the Buy Box? And is there a specific way to report this through support that will get attention and action? We already opened multiple cases but to no avail.

This issue is not only hurting our sales, but it's also creating a confusing and poor experience for customers. If anyone has dealt with this and found a solution, we’d be very grateful if you could share your experience.

Thanks in advance,

Amazon doesn't know its own policies. Today, we and other sellers received VTR warning emails in France, Germany, Spain, and Italy.

The policy clearly states 'You must maintain a 95% VTR for the following seller-fulfilled shipments:

Cross-border shipments above €20: Shipments to and from the UK, Germany, Spain, Italy, Netherlands, Portugal, Poland, Austria, or Sweden that have an order value above €20 (including shipping charges, excluding VAT).

Today received warning emails for all categories for invalid tracking on orders below €20 Euros. It's madness with Seller Performance not understanding Amazon's own policies. We have raised this with seller support twice this year to get standard replies stating the policy above.

Why are Amazon not measuring cross-border VTR to their own policies on orders under €20?

Holiday Settings With An Order Thats Been Pending 3 Days? Just put holiday settings on for wife and then she said i think we have a pending order so i am guessing if payment comes through I have to dispatch it or? Tia any help

So on the 22nd of April i switched to a professional acc as i want to increase my inventory and take it amazon more seriously. I got hit with a section 3 notice for no reason. My account is healthy also. i was told to submit identity documents on the 22nd. It has currently been more than 7 days and i have had no response from amazon about the submission of the identity docs. I even rang customer service and they told me to wait a couple more days (on the 22nd) . Can anyone help me please

Dear Amazon Sellers & Moderators,

I’m reaching out to share a concerning issue regarding a potential case of return fraud involving a customer named Sa****ep and our product, Tr** & Ti** P** Comm***l G****ent S***mer, G**y.

Issue Summary:

The customer claimed the product was "not working" but provided no evidence (no photos, videos, or technician report).

Despite the lack of proof, Amazon issued a full refund.

As the seller, we have not received the item back at our return address, even weeks after the refund was processed.

We have repeatedly reached out to the customer requesting either proof of the issue or the return of the item.

The customer has not responded in any form and continues to retain the product after receiving the refund.

This appears to be a clear violation of Amazon’s return policy and possibly a case of return abuse or fraud. We are requesting:

Assistance from Amazon in recovering the product or the refund amount.

Investigation into the customer’s account behavior.

Guidance on how to protect our seller account from such cases in the future.

We are happy to provide documentation, message history, and any additional information required.

Looking forward to input from other sellers and support from Amazon moderators.

Thank you for your attention.

We have just had an A-Z granted in favour of the buyer. The buyer cited the reason for not being delivered, but clear photographic evidence provided by DPD shows delivered. I am at a loss for words as to why Amazon refund the buyer without looking at the tracking. DPD is certainly one of the better carriers for viewing delivery and tracking information. On appeal, at this moment we are advised that Amazon have upheld their decision as we did not provide sufficient evidence!

We provided a written summary of events and screenshots of full buyer messaging, photographic proof of delivery and an email between us and DPD confirming the delivery was correct.

If anyone at AMAZON is viewing this, please reach out to us. I seriously feel quite stressed when we act correctly and get treated like this, not just from the buyer but also by Amazon.

@Seller_iTgjdgiRqiPsn

As title says. I received 3 separate inaccurate pricing information violations at the end of January for 3 different ASINs which resulted in my offers being completely removed.

My price was the lowest on all 3 ASIN's when they were removed and other sellers have been allowed to continue selling at a higher price since this happened. On one particular ASIN my price was £118 at the time of removal and Amazon has continued selling at £128 since this happened in January. How does this make sense?

I submitted invoices for 1 ASIN which was repeatedly rejected and after speaking to the account health team many times I was advised use the "Has your listing been deactivated error" appeal option instead.

I have submitted multiple appeals for all 3 ASINs with detailed evidence to show that my price was fair and competitive and in line with Amazon's fair pricing policy yet they are denied with zero feedback. Only "We do not have enough information to reactive your listing at this time". I am sure my appeals are being auto rejected by ai.

I then had at least 10 more calls with the account health team and raised one ASIN for an internal review. I was told this would take a week but I had to wait 5 weeks for single response. And when they finally did get back to me they simply told me to update my price and submit an appeal again. They did not look at any of the evidence I provided and they based their decision on the current market price (which has dropped significantly over the past 3 months) and not the price at the time when my offer was removed.

The account health team have been completely incompetent and have constantly provided false information and guidance in order to fix this. Yesterday I was told to update my price in selling applications. That is not even possible. When I tried to explain this the lady told me I had to copy the listing and this would then allow them to approve my offer again. She very clearly did not understand that this would create a new ASIN completely which of course will not remove the violation or allow me to keep selling.

Last week after the internal review was completed I was promised a callback from a manager that actually has authority to make a decision on my case within 24 hours and this never happened.

I have also been told that this is not an account health issue and I need to contact seller support as account health does not deal with pricing violations and they do not have the pricing history available to them. I was told to contact seller support and not mention anything about it being an account health issue. I did this and they told me to contact the account health team for immediate support! what a joke. There is absolutely no accountability and the only people you can speak to our middle men that do not even understand the Amazon platform. case id: 11053997442

I contacted the managing director multiple times and I when I finally received a reply from the escalations team they also told me appeal through the account health dashboard and provided a fake case id so I could not reply. It is impossible to speak to a human that actually has power to fix this.

My sales have now dropped to £0 because of this. I cannot confidently list new products and have not listed anything since January when this happened as I am scared my offers will be removed and I'll have to go through this for every ASIN. So I have effectively been shut down until I can remove these violations.

The account health team do not understand the impact this has had on my business and say things like "This hasn't impacted your account health score so you can continue selling on Amazon". They fail to recognise that my account health has dropped to 212 as I am not longer selling anything.

Can somebody please help me with this. I do not know where to go from here. I have been holding £40,000 worth of stock since January.

Internal reviews keep being raised but they do not provide any meaningful feedback and take months.

The ASINs in question are:

B0BS752V5R - removed 25th Jan. Price at time of removal: £118

B08FRJBSHQ - removed 21st Jan. Price at time of removal: £655

B0BQRTQ1XK - removed 20th Jan. Price at time of removal: £155

My store name is UK Deals *Next day Delivery*. If you look on the Keepa graph you can clearly see evidence that my price was not violating Amazon's fair pricing policy and other sellers (including Amazon) have been allowed to continue selling at a higher price.

This is anti competitive and completely illegal under UK law.

Amazon's false flagging of my offers have actually taken the lowest price away from customers!

You can also see my pricing in the attached screenshots.

I have not done ANYTHING wrong and my business has been shut down for 3 months.

Somebody please help.

I started selling on Amazon 12 months ago, the screenshot below clearly shows the impact this has had on my business! Why does Amazon make it so difficult for people that follow all the rules?

Hi,

I sent in a shipment: FBA15K8J4M0Q, and all units have been marked as defective, with no reasoning. I contacted seller support, Case ID: 11067408282, and received a generic answer explaining the reasons it may have been received as defective stock. I personally checked this stock before it shipped and it meets all the requirements that Amazon mentioned.

Amazon aren’t telling me what specifically is wrong with the stock. I strongly believe this is an error on Amazons side, but I’m not getting the support or answers I need. This is the second shipment it’s happened with, and after reading the forums, other sellers have experienced a similar issue. Can someone please advise as this is a massive issue for my company.

How much does Amazon charge for FBA returns? Why there is not clear information on Amazon guides. I want to know 2 prices:

- Shipping cost calculation for Customer return to Amazon Warehouse

- Shipping Cost calculation for returns from Amazon Warehouse to our business address. Amazon keeps the returned items and send back to us once in a month.