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Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

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Fellow sellers, let me share a fascinating case study of Amazon's inventory alchemy that would make Houdini proud.

Our recent shipment (FBA15K4K6YNF) performed a spectacular vanishing act - 12 units of our premium LED-lit makeup mirrors (retailing at €50+ in ES marketplace) disappeared into Amazon's fulfillment ether. After weeks of investigation (kudos to the team for finally confirming the loss), we received compensation worthy of a street magician's pocket change: €1.77 per unit against our €20+ cost.

But wait - the show wasn't over! Another 9 units of complementary LED mirrors (€30+ cost) materialized into €5.9 reimbursements. Our backstage passes? Fully approved invoices and cost documentation in Inventory Defect & Reimbursement.

Here's where the real magic happens:

  1. Amazon's "Estimated Value" field remained mysteriously blank - like a black hole swallowing all cost logic
  2. Seller-submitted values got Houdini'd into "denied" status post-investigation
  3. Multiple cases evaporated into the "resolution" void despite documented evidence

We applaud Amazon's consistent ability to:

✓ Lose large/heavy items (these aren't paperclips!)

✓ Maintain poker-faced compensation algorithms

✓ Create circular case resolutions worthy of M.C. Escher

To our Amazon rep readers: While we appreciate the platform that makes global selling possible, this reimbursement theater is creating plot holes in our P&L narratives. When will the "estimated value" illusion finally reveal its method?

Fellow sellers: Have you experienced this inventory prestidigitation? Let's compare notes before our next shipment gets transformed into digital confetti.

#FAFulfillmentMysteries #ReimbursementMath #InventoryMagic

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Please help activate my account!
by Seller_ousLw9WW8ibJd

Dear Amazon Seller Performance Team,

I am writing to formally appeal the deactivation of our selling account and the removal of our listings related to potential intellectual property misuse. We believe there has been a misunderstanding regarding the images and product descriptions in question, and we would like to provide further clarification and evidence to resolve this matter.

Please give us a fair review and help activate the account

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Closed my account and haven't dispersed my money
by Seller_kfDhPQeKAcQMO

I recently closed my Amazon seller account and have just under £58 lying in it (I'm not a business seller). How do I get this money? It is just lying there and I can't disperse it? Amazon are hopeless - hence the reason I stopped selling on it.

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Hi everyone,

My Amazon UK seller account was suddenly suspended, and I haven’t received any clear reason from Amazon explaining why.

I’m really confused and unsure how to move forward since I don’t know what the issue is. Has anyone experienced this before? What steps should I take to find out the reason and get the account reinstated?

Any guidance or advice would be greatly appreciated. Thank you!

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Hello Community,

I recently registered for VAT and have been paying VAT on Amazon fees since August 1, 2024. However, at the time I started paying VAT, I was not registered for VAT.

I would like to know if it is possible to recover or claim back the VAT paid on services for the last 6 months. Further also tell a claim back will be made from hmrc or amazon.

Any guidance or experiences shared would be greatly appreciated.

Thank you in advance!

@Spencer_Amazon @Julia_Amzn @Abella_AMZ @Ash_AMZ @Ezra_Amazon @Jessica_Amazon_ @Maja_Amazon @Sarah_Amzn @Winston_Amazon @Jona_Amazon @Simon_Amazon @Spencer_Amazon

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Calculating Fees and profits
by Seller_j27LWMjJoqueo

Hi

3 images are attached. The Revenue Calculator image shows, I suppose it's a best guestimate, which just about matches the final statements of the Transaction Details page.

But I have two questions:

1: In the Revenue Calculator I input zero for VAT. As the amounts seem to be correct, does that mean that the customer has paid the VAT? And where can I find invoices for each sale detailing this?

Those two were question 1, lol.

2: In the fourth image attached, Customer Shipping Sales, I have noted that some customers are paying for shipping, whilst the majority are not. Why is this, and why does it appear as a payment to me?

Those two were question 2, lol. I may be cheating with the number of questions I promised, but...

Thanks for your time, fellow Sellers.

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Hey everyone,

Here’s the situation:

One of the UK accounts I manage recently went through a legitimate ownership change (due to a business restructuring), and I needed to update the business info accordingly. The issue is that Amazon deactivated my account, and I am unable to update anything. The country field in the Business Information section is greyed out and not editable. I can’t change it manually, and the edit option has now disappeared completely.

I tried:

  • Opening multiple cases - no reply.
  • Checking for the call-back option - not available.
  • Writing to different support emails - no luck there either.

It feels like we’ve hit a wall. The system won’t let us update the data, and support just isn’t responding.

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does amazon move efn stock between countries?
by Seller_tz5M9iHaTDZFk

We sell in EU (all main countries), we were PAN EU (Food) but now just EFN. We just ship to FR, because of the reverse charge import VAT facility.

Looking at our transaction data, I see that the fulfilment rates in countries where we do not send stock is a mix of EFN and domestic fulfilment costs. IE, Amazon must be moving stock from FR to other countries. This, I dodnt think Amazon did under EFN.

However, I thought with EFN you just had one country where items were stored.

Can anyone advise what actually happens with EFN in terms of stock locations?

Thanks

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Complaint Amazon Seller account
by Seller_SRnilLllwc4QN

Does anyone have any advice on getting someone from seller support to help solve a problem? I have lots of stock I was approved to see with no issues and they changed this. I constantly get Bot responses and incorrect information from support teams who don't seem to actually read the history. This is such an easy fix but pulling my hair out.

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Multiple account
by Seller_0vMZNIYnGMEtn

I've been going back and forth with Account Health for nearly 2 weeks who have deactivated my account as they say I have another selling account. I haven't started selling on Amazon yet. I created an account and have had my ID etc verified. I can't find any details of having another account anywhere and whenever I submit information via 'submit an appeal', I get the same standard response 'we don't have enough information to reactivate your account'.

Each time I raise a support case with Amazon Account Health team to get some more information regarding the situation (i.e. I can't see/find any details regarding having another account), I get an auto response email saying I need to submit information via the Account Health submit an appeal system on Seller Central. I've done this numerous times but I'm not getting anywhere. I could really do with speaking to someone to try and get to the bottom of the issue but there doesn't seem to be this option for Account Health.

Please please help. I really want to get my account reactivated so I can start selling. All I need to know is where I find this imaginary other account that I supposedly have.

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