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When and How to Use Pre-orders and Back-orders
by Seller_mIRnuhdx7l5sN

Hello Sellers,

Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:

Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.

Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.

You can set up these options through Seller Central:

  • For pre-orders, specify the product's release date during listing creation
  • For back-orders, set a restock date for your out-of-stock items

Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.

For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.

Have you used pre-orders or back-orders before? Share your experience in the comments!

Cheers, Ezra

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I've sold a bundle of items on another platform to an InPost locker. One of the products I've sent in to FBA so I need to get one of them back.

What's the cheapest and best way to get one of them back to me? Create a removal order for 1 item or create a fulfilment order to my address?

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Got bad review
by Seller_wlFsqvnnLTbEQ

Hello, I recently received a 3 star on my product listing. it has been 5 days now, the review is hidden, I tried viewing it in product reviews but it does not shows. It has affected my product rating but i do not know what feedback I got as I am unable to view it. Anyone know why is that? and what is the solution?

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FBA inventory age help
by Seller_PAoOCZ5pKszVP

Hi, I have been watching my inventory aged FBA stock and it seems to just be getting older each week despite strong sales - eg stock moves from one bracket of 61-90 days to 91-180 days. I have stock in each age bracket but it seems to always be the 'newest' stock (0-60 days) which sells, not the oldest (91-180 days), so my stock is getting more 'aged' by the week. Can anyone explain that please? I assume I am getting charged more for that because it is older and eventually it might even be sent back to me, but that's not fair - surely the 'oldest' stock should always be used for sales first. I am really confused. Thanks

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Royal Mail vanished from buy shipping?
by Seller_ThqWYrHFSoZAN

Just went to puchase a Royal Mail label from buy shipping on Amazon and its removed the option, just had Hermes/Evri??? Is this a gitch or a new change?

Thanks

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Help boost sales with A+ Content
by News_Amazon

Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases and potentially increase sales by as much as 8% for Basic A+ Content, and 20% for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.

A+ Content helps your brand and products stand out from the competition and connect with your customers, by allowing you to:

  • Share your unique brand story using the Brand Story Feature.
  • Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot and comparison modules.
  • Create enhanced product descriptions to highlight product-level features.
  • Reduce customer returns and negative feedback by proactively answering their questions.
  • Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.

The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.

To get started, go to the A+ Content Manager in Seller Central.

For more information, go to the Complete Guide to A+ Content for Brand Owners.

Note: Guide is in English only

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Why does Amazon allow such incompetence?
by Seller_AJxxLujbGDqaW

Why is it that there are so many errors in the Amazon catalogue that it is a joke, well, it would be a joke if it wasn't so serious, images in green the product is pink, 12 pack of an item when it is only one, so many different issues with incorrect listings and nobody will listen, seller support are powerless, the catalogue team don't talk to seller support and there is nobody else to appeal to, so the only option is to remove the listing or get a customer complaint for incorrect items and the listing remains for the World to see with serious errors.

Sellers could resolve this issue if only someone would listen, if a seller supplies images and 100% proof that a listing is incorrect, then why can it not be changed?

This issue with the catalogue is now at a level where it is making Amazon look completely incompetent and causing huge issues with returns and bad customer service.

When Amazon expect such high standards from sellers, why are there such poor standards in Amazon itself?

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I'm not sure how to explain this but I'm trying to list my own branded products in a particular category, however when I get to the end, I get a warning in the Protect Details tab.

The warning is that to improve the customer experience, I should change the category. The issue is, the category suggestion isn't correct and there is no way to bypass it. I have to accept and then all the previously entered details get wiped (wasting my time and forcing me to list in a category that isn't correct).

For example. I'm attempting to list a headphone hook which attaches to your PlayStation 5, the suggestion is for "Portable Laptop Stand" which just isn't correct.

The warning also says that if I want to keep the same category that I chose, I should "consider" changing attributes to better reflect the product. Does this mean I just have to keep removing keywords until Amazon HOPEFULLY detects my product as the category it should be in?

I'm already wasting so much time on listings to have them reset themselves at the end because Amazon is detecting a category problem. The items are being listed as Video Game Accessories.

Another example;

Trying to list "Silicone Case for PS5 Controller". I'm picking the Video Game Accessories category but Amazon wants me to list it as "PORTABLE ELECTRONIC DEVICE COVER". Okay, this one isn't too far off. However, underneath in the "Recommended Browse Nodes" there's only options for Legacy System > PlayStation 3 or "PlayStation 4". I have researched competitor products and they have indeed listed their products incorrectly in PlayStation 3 and PlayStation 4 categories even though it's a product for PlayStation 5.

Should I just go ahead and list it in an incorrect category because that's what Amazon wants? Why is there NO way to bypass the category and list it in the category I chose?

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Flying ball boomerang patent infringement issue
by Seller_3kj9HLyDkAPWa

I would appreciate if someone is able to help me. I have been trying to sell the flying orb ball boomerang drone which i am sure you may heard about and hopefully someone is selling it.

How do you possibly manage to get the right selling authorization etc as it seems like all versions of it have been design patented in uk from random chineses which reported and i am being unable to sell the stock. I was not aware that this product had a design patent in Uk. I tried contacting the claimant but they never responded.

On amazon there are over 20 accounts who are selling that drone somehow, i don’t understand how they manage to sell it if it is the same product and i cannot.

This issue has caused me so much stress as it looks like there’s no way around it even though i did lot of research.

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Windsor Framework
by Seller_H1Iho3c24Wva5

I am sorry if this has been posted already, I did check by searching "Windsor Framework" in the forums and saw six results that did not relate. If this is already an ongoing topic I'd appreciate a link to it.

I started a Seller Support case on 28 Mar 2025 asking

"No customer EORI number or AIRN for Northern Ireland order from England, for Pay by Invoice customer.

Pay by Invoice means I can not contact them and ask for this.

What is Amazon doing to ensure business customers from Northern Ireland will be providing EORI number or AIRN for shipping?"

The case is still open and I've been receiving the regular "Nothing to worry, we will make sure to provide useful information. Hopefully the investigation will give a clear path regarding ongoing issue. Thanks for your understanding."

I've not seen any news about this, or had any emails, has anyone else heard anything?

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3 replies
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Returned items are changed and with missing oarts
by Seller_cTAYNnHsFlXSe

I wonder how returned items from costumers are not checked by amazon upon receiving and before refunding the buyers.

i requested to return unfulfilled items to my store and after checking them i found that some on them was used and returned one was broken and parts are missing from it and one received the box but different item was inside the whole inside package was changed how can i request amazon to check the items after being returned to them.

and i got a direct complain from costumers that they received used products.

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