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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Account deactivated - POA and invoices rejected
by Seller_lpjwzXQn96ip0

Hello,

I recently got my account suspended due to product authenticity complaints. I provided invoices and a POA, yet everything got rejected.

Could a mod have a look into this.

And how do I get back all my stock and funds? Will I need to send an email to a specific team?

Thank you in advance.

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Hi everyone,

We’re experiencing an issue with VAT numbers on our UK invoices. Even though our UK VAT number has been properly added and saved in the Tax Settings section of our Seller Central account, the invoices for the UK marketplace are still being generated with our Polish VAT number.

We double-checked all settings, and everything seems correct on our side. We’ve also reached out to support and shared screenshots showing the issue, hoping they can assist with a manual correction.

Just wanted to ask if anyone else has encountered a similar problem, and if so — how was it resolved?

Thanks in advance!

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We have became aware of a growing trend from Amazon of their customer service reps just issuing refunds and not telling you, not explaining or qualifying this and not even remotely updating you.

Is anyone experincing this as well ?

The example I will give is an order yesterday, the customer opened a return request for the item, this was auto authorised, with a pre paid label issued.

Neither item from two orders has been returned, the customer stated they suspected that something had happened and maybe they had been sent to Amazons returns instead of us ? the tracking clearly shows that Royal Mail have not at all picked them up and the customer still has them.

Last night the customer emailed us to say they had contacted Amazon, it was all sorted and they had been refunded.

I checked my emails, nothing from Amazon reps at all, I checked my balance and they have refunded two orders from my balance and the customer still has both items.

The only email was a standard refund email, nothing about this at all, so it could have easily been missed if the customer had not emailed us.

First and foremost, I want to say this is not an isolated incident, there have been several random refunds with no return requests, no messages and no emails.

So are Amazon just handing out our money left right and centre with no checks and balances as that this is grossly unfair on sellers with no comeback, no right to know and you may not even know its happened to you !!!!!!

Come on Amazon kindly explain why your reps are doing this and not even bothering to tell us ? its appalling really, your reps should at least notify us so we can monitor them.

Does anyone know how to check every single return to see who authorised it ? as I see a small claim coming on

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as title says, how much does it cost to ship a box to de from uk with avask ups? lets say 15kg box 55cmx55cmx55cm plus customs handling? no import fees

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the product is following on selling by amazon
by Seller_2bxsT1BTD8ONW

hi all, how to handle our own product is following on selling by amazon self

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You can view your delivery date-based reserve amounts as Deferred transactions on the Payments dashboard. A deferred transaction is a transaction that will be paid out to you at a future date.

For more information about this feature and how to download your report, go to View your reserves payments in the new Deferred Transactions report.

Based on feedback from sellers, we've updated our help content to include more detailed information about deferred transactions. To learn more, go to the following help pages:

To provide feedback on this feature, email us at seller-payments-experience@amazon.com.

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LBA4 mix ups
by Seller_13BH7cPrSUP2v

I have sent a pallet in to LBA4 which is showing as receiving just 8 out of 304 units on board. Now the FC can't find the remainder of the 350kg pallet

Around the same time I sent a small box into LBA4 - which is showing as missing 8 units - the same ASIN showing as the 8 received on the pallet.

I'm no Einstein but it looks to me like the FC has marked the 8 units as received from the wrong shipment.

I suspect they are now searching for a pallet which they think has started to be unpacked - but actually the pallet has not been touched and is probably sitting with a pile of other 'mislabelled/misplaced' pallets at LBA4

Could an AMZ mod please help out - Seller Support just can't get their head around the fact a mistake might have been made at their end

This could help with the current backlog at LBA4 which I understand is pretty backed up

Case ID 11201218842

@Seller_mIRnuhdx7l5sN @Seller_ZyGdB49sb7An4 @Seller_Udi0JNbTrsmUV

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Hoping we can get some help here, we’ve made many cases on SS but the majority are not understanding the situation and we are losing thousands per month which will only increase if this is not sorted soon. We are currently 6 months in regarding the issue without a resolution.

The issue:

Amazon automatically and suddenly after 1 years of selling decided to change the visibility of our Brand and ASINs (not sure how, maybe browse node?), which in turn has made our listing unsearchable for all organic keywords. (not indexed)

We are only currently searchable by Amazon ads / searching our ASIN directly / searching for long tail low volume phrases / searching our brand name. Everything else, we have completely lost rank for.

I have provided evidence of this attached to case ID: 11204681412, for our main high volume keywords our ASIN used to have around 2.5% share of the impressions (we were consistntly top 10 on the first page organically) but 6 months ago this has fallen to 0%. Since then our organic rank has disappeared completely with our ASIN not being able to be found on any of the pages for the same keywords (hence 0% asin impression share).

We can also tell we have lost rank because our sales have gone from 40+ per day to 1-2 (which the ads are contributing to, as these still seem to work)

I have also tried to manually do an upload file to try to change the browse nodes, but this has not worked. The browse nodes were fine for 1+ years and are still correctly asigned in the backend of my listing.

Seller support say the listing is active, the asins in question are not flagged as adult products and the search feature is working as it should before proceeding to send me listing optimisation articles all of which I have read.

I am running out of options, therefore decided to put out this post to see if an Amazon admin or anyone on the forum can help us solve this. We are generating no organic sales, and losing all our rank to competitors which we spent 1.5 years gaining.

Thanks for taking the time to read this!

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Can't close account and can't reach Amazon support.
by Seller_rc980zKZS0ZzH

Referring to the discussion https://sellercentral.amazon.co.uk/seller-forums/discussions/t/b211474c-6df1-4863-9e52-0b377e8c85d6

Someone from Amazon said they will look into my issue but the thread just got closed and I haven't heard from Amazon ever since, except that Amazon tries to Charge my card again and again for higher amounts each month.

What do I do?

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Hi everyone,

I’m hoping someone can clarify this for me. I currently use Royal Mail 24 and Royal Mail 48 services to fulfill my Amazon orders. As you know, these aren’t fully tracked services, but they do provide delivery confirmation when the parcel is delivered (a barcode scan at delivery).

My question is — if I dispatch an order using Royal Mail 24/48 with delivery confirmation, and later a customer opens an A-Z Guarantee claim saying the item wasn’t received, how is this handled by Amazon’s system?

Since the decision process is largely automated (AI-based, not human-reviewed initially), and these services aren’t classed as ‘tracked’, would the AI still side with the customer even if I can provide the delivery confirmation scan?

Would appreciate hearing from other sellers who’ve been in this situation — or if there’s an official Amazon position on using services like Royal Mail 24/48 for fulfilling orders and how it affects A-Z claims.

Thanks in advance for any advice!

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