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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi Amazon Moderators and fellow sellers,

I’d like to bring up a concern and hear your thoughts or similar experiences.

I recently received a 1-star Seller Feedback, and the entire comment was just:

"What information"

There was no complaint about shipping, customer service, packaging, or any aspect of the transaction. As we all know, Seller Feedback is intended for evaluating the buyer’s experience with the seller — such as fulfillment, communication, and delivery — not the product itself.

Here’s why I believe this feedback is misplaced:

Our product description is already complete and accurate.

The comment doesn’t indicate any dissatisfaction with our service.

There’s no communication record from this buyer, no message asking for clarification.

The comment sounds more like a confused question about the product or maybe an accidental submission.

I’ve already submitted a feedback removal request via Seller Central, but received a generic bot response that didn’t address the issue properly.

🟡 Has anyone else faced this kind of situation — where vague product-related questions are incorrectly left as seller feedback?

This kind of misplaced comment unfairly affects seller performance metrics, even though it has nothing to do with the service we provide.

I would truly appreciate if a moderator could look into this case for potential removal of the feedback, or at least confirm that it qualifies for removal based on Amazon’s Seller Feedback Guidelines.

Thank you for your support and insights!

Best regards,

Karina

@Seller_Huz6FT08OxHAR

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Brand approval for secondhand books (single copies)
by Seller_9jiqKSaXOnGOq

I am listing some secondhand books for sale, as I have done in the past. However, there are several which I am now unable to list as Amazon now needs me to request seller approval for the brands in question (the publishers of the books).

In each case, I am only selling a single copy and it is one that I bought some time ago for my personal use. I no longer have the receipt(s) but in any case, this would only be for a single copy and not list my address etc. As a result, I am unable to provide the documentation requested.

The publishers include Sage, Routledge, MIT Press and I.B. Tauris. Is there a solution to this issue? Currently, these branding restrictions make it impossible for an individual to sell their own books online through Amazon.

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No sales at all for 3 months now
by Seller_rNn5pTHY8V9DA

joined in november 2024. Had a few units sold of a couple of listings, but for the last 3 months I have had no sales on any of my listings.

This might seem like a basic call for help, but any idea why this is? Could it be that unless I pay for advertising, that nobody will see the products in search results?

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How can we sell bulk drainage parts?
by Seller_ODXyVkMBF6owz

Can someone please explain the easiest way to sell bulk stock? We have around 1000 bulk bags of underground dranage pipes, ubends (various polypipe types) etc. We cannot work out what we'd need to do to be able to sell via amazon. Ideally we'd like to send a pallet to amazon and they packhage and sell. is this possible? Thanks

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We started using Linnworks back in 2016 on their Free plan, which at the time seemed like a great way to manage our growing e-commerce operation. By 2019, they transitioned us to a paid plan costing around £300/month — a steep increase, but we accepted it because the software handled order management and label printing fairly well.

Fast forward to 2021, and the cost has skyrocketed to an eye-watering £14,323 per year. That’s a nearly 48x increase in just a few years with no matching improvement in value or functionality. It feels like we’re being penalised for growing our business.

To make matters worse, we attempted to use Linnworks to list products on Amazon — a feature that’s advertised — but it simply stopped working. No clear explanation, no real support. We were left in the dark, paying a premium for features that don’t even function properly.

In truth, the only thing Linnworks does reliably is manage orders and print shipping labels. Everything else is either broken, outdated, or not worth the cost. For the price we’re now being charged, we expected a much more robust and versatile platform.

I’ll be actively looking for alternatives that offer better value and transparency. Linnworks has unfortunately become a cautionary tale in our tech stack — good at one thing, but wildly overpriced and underdelivering on the rest.

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ASIN Remove Due to Bladed prodcut
by Seller_v2gwMBCAVKDVt

I am lost for words, we have an ASIN we have been selling for 5+ years with Age Verifcation, its not really a blade but a Scraper to remove glue off of walls etc.

We had the previous day sent sent stock into fba and from 1 minute to the next its gets taken down, we opened a case and are the reply is

This is a bladed product that cannot be sold without online age verification.

To which I reply and send a screenshot to amazon to show the product detail page showing that age verifcation is on our ASIN and we just get the same auto reply back, I emailed the MD but also not getting anywhere, is there anyone that can help us please, I just need some help in sorting this please.

Case id 11147673132

@Seller_mIRnuhdx7l5sN

@Seller_XUNeUuvrQDpgP

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Change product brand name generic to brand name
by Seller_HJZZpg5GdazXj
Amazon replied

We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?

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I am looking for some help please from the Mods regarding an issue Seller support cannot understand and are not helping at all.

We sell Sunglasses and eyewear and we pay extra to include a carry pouch and cleaning cloth with every set, because customers want this, it helps improve the life span of the item, allows for cleaning and prevents damage.

Around 2 years ago we changed some images to show this and the accessories as they are fundamental to the product and for the customer buying experience. We spoke with Amazon who confirmed this was completely acceptable, but there should be no swing tags or product packagaing.

Completely fair and understandable. Fast forward to now, we have put some images on and they have instantly been supressed.

It is because the system thinks that the pouch is a swing tag. I totally get that with the drawstring. Previously we were told to get the catalog team to check this and then overide it as it was not correct. So it should be really simple.

However, seller support are not helpful in this. We have gone from, oh its a swing tag, which its not and we proved, to its packaging, which its not and we proved. To your not allowed to put accessories on the image, which again according to Amazons own terms and conditions is completely wrong. To "do not show accessories or any props that ARE NOT included with the purchase., which is not relevent as THEY ARE included.

I understand no tags, and no packaging and not including props or images of things not included, as that would confuse the customer, but my images are very compliant and more than that they inform the buyer. If someone is looking for a set of glasses and two are side by side and the customer wants on with a pre ready protective pouch and cleaning cloth, then they should be able to see that item and select it.

But seller support seem to be quoting random bits of the policy which are not even relevent, its going around and around and around the case ID is 11153215832.

1, the system flagged the item as maybe having packaging or swing tags on it. We have confirmed as you can see that the product packagaing is a clear transparent bag with our logo and details on. The swing tag for the product has our details on ans ISO 12312.1 safety information. Neither of these are shown on the image, so this is not relevent

2, You have provided this link to image guidelines, as I am telling you a carry case in this case and cleaning cloth is an important product feature as it protects the product from damages and allows cleaning, customers actively search for this. Your own guidelines catagorically state this is ok.

3, For the next paragraph you quoted, it says "do not show accessories or any props that ARE NOT included with the purchase." Makes complete sense as you do not want a customer buying a set of sunglasses and expect a pouch and cloth. However, as you can clearly see every single set has this. So they are included, as such this paragraph is not relevent

4, It then says the following, as such you can clearly see that where accessories are included they should be included in the image.

"Only show one unit of the product and any accessories that are included in the purchase. For multipacks or assortments, read further guidance in the Product category section below.

Don’t show accessories or any props that aren’t included with purchase and might confuse the customer."

5, "Don’t include packaging, unless it’s an important product feature, for example, a carrying case or gift basket may be included."

https://sellercentraleurope.amazon.com/help/hub/reference/G1881mons_sel_mkid=amzn1.mp.o.A1F83G8C2ARO7P&mons_sel_dir_mcid=amzn1.merchant.d.ACPJBQ35I4ZAOXBUOVF3ZIEA6Q7Q&mons_sel_dir_paid=amzn1.pa.d.ADUNAFDM4ETMWHPGJQR2G2BIURMA&ignore_selection_changed=true

It is highly relevent and important to customers to be able to see the full item they are purchasing. If you were to buy a Karcher K19 power washer and I was selling it with a snow foam and extra powerful nose attachement, you would expect to see them in the image wouldnt you ? as they are highly relevent to the product.

In the same way, if I had a Karcher and was selling it with a lovely handy travel case, you would expect to see that on the image also. Or if I was selling a mobile phone carry case, tempered glass screen protector, you would expect it to have those on the image as they are incldued.

Mnay people actively search for Reading glasses with pouch, or sunglasses with pouch and cleaning cloth and I know from previous conversations that this is absolutely fine and fully compliant, but I am getting nowehere with the current seller support so any help is greatly appreciated

@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_TSXM2A5nxWSuH@Seller_Huz6FT08OxHAR@Seller_Udi0JNbTrsmUV

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3 replies
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Deleting international listings
by Seller_lyUF34znaGncK

For some reason Amazon has listed all my products to 7 EU countries and I have just made a sale to France that I cannot fulfill and will have to cancel. The shipping template used doesn't even have international orders enabled.

How do I remove my products from all countries except the UK? And how do I stop Amazon from doing this again?

Thanks.

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2 replies
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Competitive External Price Amazon
by Seller_9KsfDSuKJzCAJ

Hi,

I can see that other sellers are also having issues with the "Competitive External Price." Can anyone advise on how we can avoid this problem?

Amazon still doesn’t seem to understand that companies/sellers have different margins across marketplaces or other channels, and prices can’t always be the same due to different criteria. It’s not fair, because when Amazon flags the competitive price on certain ASINs, we’re forced to match it in order to keep the Buy Box — even when we offer Prime shipping.

Also, we can’t even increase the price by £0.01 because we immediately losing the Buy Box again. We opened some cases and explain the situation but it seems nothing change and hard to find people to understand the issue

I hope to receive some tips on how we can manage this and how we can ask Amazon to remove the "Competitive External Price."

Many Thanks

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