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On March 19, 2025, we'll host an Ask Amazon event from 9 a.m. to 5 p.m. with the Transparency Program team.

What is Transparency?

The Transparency Program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain.

For more information, please visit the Transparency program page.

Register your interest by commenting "Attending" below.

We are looking forward to your questions on Wednesday March 19!

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Hello,

Amazon deactivated my account and asked from me invoices. That's fair. There are scammer out there. So, what i did is, as a 9 years amazon employee, I sent my invoices. But since i know my company is detail oriented, I added even more details to invoice. First, at the invoice I highlighted the ASIN with a marker. Additionally, I went to brand website and screenshot where it says "THIS SUPPLIER IS OUR OFFICIAL SUPPLIER". Yes, your guesses are correct. That's my supplier :) So, i added that screenshot too to my appeal. Additionally, I went to supplier and asked an email to confirm this product is original and they have agreement of distribution of the product with the brand. So they sent that email, I took a screenshot and added to my appeal. I put all the address, company name and phone number of my supplier to the appeal as well. What amazon did ? Yes, you guesses are correct again : They rejected and said nothing more then : " We have received your request, but we do not have enough information to reactivate your account.You did not provide us with enough information to resolve the issues with your account."

I mean what is enough, really ? Should i go my supplier and take a newspaper on my hand and take a picture while getting the products ? Really i am asking, what is enough ?

Thank you.

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Hi Amazon Support Team,

I am trying to update my legal entity information from Individual to Sole Proprietor in my Amazon Seller account. However, I am unable to access the Identity Information page from last 2 months as it is not loading properly.

Tried to contact support team but they keep delaying the process or help.

I have tried:

✔️ Clearing cache and cookies

✔️ Using different browsers and devices

✔️ Checking for any pending verification steps

Despite these efforts, the page still won’t load, preventing me from making the necessary changes. Could you please assist me in updating my legal entity information or provide an alternative way to resolve this issue?

@Seller_Huz6FT08OxHAR

@Seller_mIRnuhdx7l5sN

@Seller_DNQGSsdC7DccM

@Seller_hnDMgUKxMh1V4

@Seller_fgtTzyHQfOM1x

Best regards,

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Does anybody use Royal Mail for Seller Fulfilled Prime?

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my account is not active
by Seller_4xcglYG7TJ4h8

Hello,

My account has not been activated even though it has been over a month. I made a video call and uploaded the necessary documents. I wrote to the support team and sent an email but there is still no solution. How should I proceed for this?

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Wrong Sales data showing
by Seller_s1vOFvWyoOewJ

I noticed a sudden drop in my sales data on Seller Central. Earlier, my sales were showing 14K+, but now they are showing only 7.5K. Even yesterday's sales seem lower than what they were before. No orders were canceled or refunded. Is anyone else facing this issue? Could this be an Amazon glitch?"

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VTR exemptions
by Seller_4fMPU2gaW7tKL

Our VTR is currently 77.8% calculated on 2 invalid shipments over 9 orders. We ship roughly 1500 orders per month through Amazon Buy Shipping linked to our Royal Mail account (Large Letter and Small Parcel format). We occasionally use a shipping service outside of Amazon if its a larger order or international.

RM24 and RM48 services purchased through Amazon Buy Shipping used to be included in the VTR rate which was fine as any small problem we had with a shipment was still only a small percentage of the total number of shipments.

It now seems harsh that if 1 or 2 mistakes are made per month over 1500 shipments then these have a huge impact on our VTR just because most of our orders are now exempt from the VTR calculations?

We will aim to reduce any human errors this side but 77.8 isn't a fair representation of the total number of orders we ship without issue.

As a theoretical example of how current VTR is calculated:

If we had 100,000 orders per month and 99,999 were exempt but we had 1 invalid order because shipping was purchased outside of Amazon and the tracking wasn't accepted, this would be picked up on the VTR and give us a score of 0% (0/1) rather than the old system which would be 99,999/100,000 = 99.99%

Surely this is some sort of oversight?

I've tried calling seller support but I've only been able to get scripted website based responses so far!..

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Hi,

Customer orders 2 t shirts 'I Love My Boyfriend' & 'I Love My Girlfriend' t shirts on the 8th february, obviously for valentines day, customer messages saturday night just gone, 4 weeks after the due delivery date saying

I didn't reply to the customer because there clearly trying it on to get a refund, a genuine customer who hadn't recieved the item would of messaged me within a week of the due delivery date not 4+ weeks, its obvious amazon is showing them the item may be lost, A-Z granted today and funds re-imbursed, more money out of my pocket thanks to amazon.

@Seller_rX0LOsTSK2Zer @Seller_TSXM2A5nxWSuH

When will this 'YOUR ITEM MAY BE LOST' thing stop!!!?? you said you were chasing it up months back and we've had no update!!! amazon clearly do not give a s*** about this because they still keep the fee's anyway, so it's ok for us sellers to keep suffering whilst you tell all our customers there item may be lost when the postman has not scanned the item upon delivery, why is it very rare that people claim theyve not recieved items on other platforms, yet on amazon its all the time, the numerous threads about this just go to show.

STOP PUSHING TO CUSTOMER THAT THERE ITEM MAY BE LOST

Amazon is basically becoming a hub for scammers and free items.

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Hi all,

I have had a customer return a fake mobile phone today.

I get the impression this isn't the customers first time doing this. They opened a return request stating 'the wrong item was sent', they have then returned a fake mobile phone using Royal Mail Special Delivery, presumably so they have proof of me receiving and it gives the impression that whatever they were returning, they wanted insured.

I have contacted Amazon support, reported abuse & opened a case informing Amazon of this fairly elaborate scam however i have recieved no help whatsoever. I am trying to get ahead of this because i already know for a fact that as soon as i deny refund, or partially refund, the customer will open an A-Z claim and i will no doubt lose the £714.99 i sold it for.

The phone the customer has returned is a fake device with a made up Serial number & IMEI. I have sent pictures of this device to Amazon but they haven't even acknowledged them.

I am unable to open a Safe-T claim and at present am unsure what options i have here, if any?

I am in two minds as to whether to report this to the police as theft. Though i know that doesn't get me my money back...

Any help is greatly appreciated.

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Hi everyone,

I recently had a buyer return an item worth £240, but when I received the return today, the package was completely empty.

I originally shipped the item in a box because the item is electrical , but the buyer returned it in a padded envelope.

The flap was open upon arrival, meaning the item could have been removed in transit.

The return weight was 373g, which is close to the expected weight, but the actual contents were missing.

I have taken photos as evidence, showing the open mailer and return label.

Has anyone dealt with this before? What’s the best way to fight this kind of fraudulent return? Im worried as this is alot of money.

Thanks!

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Hi, I recently had an order which shipped out correctly with Evri and when they attempted to deliver, no one was in so it was returned to the depot. They tried 3 more times before they then returned it back to me. The buyer later left negative feedback out of the blue and sent me a message stating they and been on holiday? I don't get how this is my fault and why hey have left negative seller feedback? I requested for Amazon to remove it but the automated checker thing denied it. I was wondering if anyone could help? Thank you

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