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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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你们好!@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_Udi0JNbTrsmUV@Seller_hnDMgUKxMh1V4

我的英国站的产品一个符合亚马逊规则的多功能刀具,突然被标记了一个“rp_3p_offer”,并且转为了不可售状态,请问我应该怎么处理呢?,该产品为多功能螺丝刀工具,目前尚未有任何销售记录。但货物已经到仓了。我需要知道此商品违反了什么政策,导致其被下架,并且无法申请批准。

我就这个问题多次咨询客服,多次重新上传链接,但是没有效果。我不知道该怎么办了。这个是案例编号:11218749192

我希望你能帮我解决这个问题。期待您的回复!

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2 replies
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Information
by Seller_vZEymUp2OA5lJ

Can anyone please explain why my account won’t accept a card I log in use my card for standard Amazon pay the fees and did the 1 POUND / EURO transaction to verify my card sent in bank statements and ID but it’s still saying card need to be verified I click what they need and send what they want but still nothing and customer service is not great they do nothing either

Any information would be great

Thanks

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27 views
4 replies
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Statute Document KYC Verification
by Seller_A7ENJYyVeliTR

Hi all can anyone please help me on this i am going in circles what documents do i need to provide? i have made a file of Articles of Association and a share allotment document (statement of Capital/ Annual return/ share register) which are given by my accountant but amazon still not accepting please anyone can guide me what exact document do i need to provide i would be really thankful to you. stressed.

Statute Document Business name on submitted Statutes should be ABC LTD Submitted Statutes should contain Articles of Association and a share allotment document (statement of Capital/ Annual return/ share register).

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I am reaching out regarding my brand, Costanzo Enrico, which is a registered trademark. While the registered trademark was initially submitted as CE Costanzo Enrico Collezioni (which included an emblem and slogan which was incorrect), all our products, packaging, and marketing materials display only the name Costanzo Enrico. This is the correct and intended public-facing brand name.

Unfortunately, my listings are still showing the full name, CE Costanzo Enrico Collezioni, causing a conflict when I attempt to edit or update ASINs. This inconsistency is impacting the integrity of my brand presentation.

I’ve raised this issue previously, including in Case ID: 11218240712, but have received mixed responses—some indicating it will be resolved, and others suggesting it's not possible. I feel like I’ve been going in circles and would greatly appreciate your support in resolving this properly.

To clarify: I am not requesting a change to the trademark itself, but rather the brand display name to appear as Costanzo Enrico, which accurately reflects how our customers recognize the brand—similar to how "Nike" is used, not "Nike Just Do It."

Please let me know what documentation or steps are needed to make this adjustment.

0 votes
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210 views
5 replies
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I AM SO SICK AND TIRED OF PRINTERS!!
by Seller_9idPMYuN5lTTl
Amazon replied

Hello all,

For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.

I print on A4 paper which has 21 barcode labels per sheet.

I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.

Thermal printers are not an option for me for a number of reasons I won't get into.

I was just wondering and praying really that someone could recommend me a decent regular printer for this?

Thank you :)

0 votes
1 vote
498 views
19 replies
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Problems with Royal Mail
by Seller_Fg2fqaWOnEtha

I have an OBA and have a Mon-Fri collection. Unfortunately, I am having problems with collections not turning up, I haven't seen anyone in three days! I have been using rubbish bags for a while because I don't have any mailing bags, I ordered them online three times, asked my driver several times and even printed a sign, but nothing. Firstly, they gave me a 14:30 collection then they moved it to 16:30 on paper, but they kept coming at 14:30. Then they gave me a FIR number but they told me it was the wrong one, I was promised another one, but that hasn't happened. My sales manager has left RM and I don't have any contact, if I call them they always say someone will call me back but no one ever does.

Are they always so dysfunctional, or they don't care about small businesses or what?

0 votes
0 votes
96 views
8 replies
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Approved still declined
by Seller_9rCxBTJwzm44A

ESIN Error : My email and account says that my brand is approved but still while listing product I get 5461 error at the same time selling application says declined. Not sure how long it is gonna take after getting email approval too?

0 votes
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4 views
2 replies
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Prime Badge FBM
by Seller_gqP3LQPw6KysS
Amazon replied

Does anyone know how to convert variation listings to FBM Prime?

We already fulfil orders ourselves, but without a Prime Badge. Whenever we research, it keeps coming up with the same convert to FBA, which is not what we want to do.

Any help would be much appreciated.

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4 replies
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Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

0 votes
0 votes
276 views
9 replies
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I sent 64 units in one box

40 x old product (received by amazon)

12 x new SKU ("missing" from shipment)

12 x new SKU ("missing" from shipment)

Is it possible amazon "lost" the 2 x 12 items because they were new SKUs? They were labeled correctly.

They won't compensate me, yet i was going to send more. But i am worried they will lose more of the stock

Apparently new SKUS are more susceptible to going "missing"

What can i do to prevent this happening again?

0 votes
0 votes
11 views
1 reply
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