Hi, would anyone be able to tell me how to add a variation to my product i am the brand owner so there is no other listing apart form my own i am already selling individual items but i would like to sell in qty how do i do this please?

Hi everyone,

I’m a new private label seller and recently launched my first FBA product (ASIN: B0FBGTSSGG) on Amazon UK.

So far,

I’ve: Sent in 78 units to FBA, but only 68 are marked as “Available” — My product is Prime-eligible, no other sellers, and I'm using Amazon Sponsored Products ads, Ads say “delivering” but have shown no impressions, clicks, or spend in 5+ days, Buy Box win rate is 0%, and I have no featured offer visibility.

I’m aware that Buy Box is needed for ads to show properly, but I’m wondering: Could the incomplete FBA receiving be blocking full Buy Box eligibility?

Is there anything else I might be missing that could help unlock the Buy Box or trigger ad delivery? I've opened a support case, but would really appreciate advice from anyone who's been through this as a new PL seller. Thanks in advance!

I am messaging here in the hope an Amazon moderator can look in to this for us as we are flatly refused a resolution via the A-Z appeal and Amazon seller support. The buyer in this case returned the wrong item for a refund, order ID 205-0306167-9114720.

We have documented proof in the Amazon message thread where the buyer states they returned an item different from the one purchased. Their actions directly violate Amazon's policies regarding honest returns and proper use of the A-to-Z Guarantee. This claim was wrongfully granted and the resulting account defect is unjustified, as we fulfilled the order correctly and acted in accordance with Amazon's policies throughout the process.

Who do we contact now for the following

Reassessment and reversal of the A-to-Z Guarantee decision for order 205-0306167-9114720.

Immediate removal of the associated defect from our account metrics.

Consideration of this buyer’s misuse of the A-to-Z process, as it undermines the trust and integrity of the Amazon marketplace.

We are committed to providing excellent customer service and complying with all Amazon policies. We hope Amazon will uphold fairness by correcting this matter.

Every time I contact Seller support ,

I am always made to go around in circles until I give up

it has got to the point , where I no longer wish to contact them and if i do

I am dreading reading their reply