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🚨 How to Report Incorrect Brand Name Changes
by Seller_z3k8APxGfbQEK
Amazon replied

We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

If you experience an unauthorized brand name change, please follow these steps:

1. Submit a report through the "Report Abuse" feature

2. Select "Product detail page was changed to represent a different product"

3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

4. We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.

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Unable to access Tax Document Library
by Seller_tRuvBEHDedp4q

I am currently doing my accounts and VAT Return.

Several times yesterday and today I have tried to download my Tax Document invoices from Tax Document Library only to get the error 'Sorry there was a problem. Please try again later'

Anyone else having such a problem? It is very annoying as I will be going away next week and wanted to sort out my VAT Return before I went as it has to be uploaded by 7th August

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Where is the link for my brand registration?
by Seller_I3N4JHVB9dNGK
Amazon replied

How do I find my 'Brand registration dashboard' and how do I access my transparency codes please? When I try to sign in to brand registry it just takes me in to seller central. I just want to get some more codes.

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Hey all, just wanted to share a return issue we ran into — curious if anyone else has had similar.

Customer ordered a single red duvet set, then opened a return saying it was the wrong size. All good so far, they used the Amazon Royal Mail return label, and the return fee (£2.79) was deducted from their refund.

But when we got the parcel back… it wasn’t the duvet set — they returned a BT Wi-Fi router instead. :)

We double-checked and the return tracking number matches the one shown in Amazon’s return portal, so it definitely came from their return.

Obviously, we’ve taken photos and are raising a SAFE-T claim, but it’s frustrating how often this seems to be happening now. Anyone else seen stuff like this lately? Did Amazon side with you?

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I'm off on maternity leave (with 3 weeks left to go until due date with baby!) and am suddenly being continually emailed with listings getting removed due to needing an "EC Declaration of Conformity", however I sell decorative seeds for gardening and scrap-booking, and my products aren't toys :(

My colleague is keeping the business running in my absence, but isn't able to deal with this for me as she isn't trained on these kinds of issues. I'm really stressed as I have no time to sort this and these products are the business income. Without these sales, I can't continue to pay my staff during my leave... I appealed and was still told that my products are toys! (Maybe because they're decorative/printed seeds within the arts & crafts category so by some long stretch they've justified that they are??) Seller Support won't help me either. How can I get an EC for some seeds? Is it easy to do? Or how can I resolve this? I have opened 3 cases but all just unhelpful.

Thanks so much for any help

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Hi fellow sellers,

I’m reaching out because like many of you, I’ve reached a breaking point with the way small businesses are treated by Amazon’s A-to-Z claims system and the lack of accountability from couriers like Evri.

Over the past few months, I’ve dealt with multiple cases where:

Buyers falsely claimed parcels weren’t delivered (despite GPS, signatures, or photographic evidence).

Amazon sided with the buyer automatically, refunding them without properly reviewing the evidence.

Couriers like Evri marked parcels as delivered or left them in insecure places, then refused to take responsibility.

Seller appeals were ignored or denied with copy-paste responses.

The only option left was to take court action just to recover the cost of lost goods and unfair refunds.

And I know I’m far from alone — I’ve seen hundreds if not thousands of similar stories here in the forums, across TikTok Shop discussions, Reddit, and Facebook seller groups.

Enough is enough.

I’ve now written a formal letter to:

My local MP

The Department for Business and Trade

The Competition and Markets Authority (CMA)

And I’m reaching out to the Federation of Small Businesses (FSB)

📢 What I’m Asking:

We need legal reform to:

Hold platforms like Amazon accountable when they dismiss seller evidence.

Introduce independent dispute resolution, not just biased internal appeal systems.

Regulate courier services like Evri when they repeatedly fail to deliver properly.

Protect sellers from fraudulent buyers with a clear record of abuse.

Make platforms share liability — instead of pushing all the risk onto sellers.

👉 If you’ve experienced similar issues, I strongly encourage you to write to your MP and government departments too. The more of us speak up, the more likely we’ll see change.

Let’s stop suffering in silence. We built our businesses with hard work — we deserve protection, not punishment.

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25 replies
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One of my three books, which I sell 'new', has become almost impossible to find, hidden behind the many 2nd-hand sellers, including the ubiquitous 'World of Books'. One has to work one's way through quite a menu to find my sale page, and even then it's not complete.

What can I do to get it back to the same prominence as the other two?

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1 reply
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ODR affected by Amazon bought shipping labels
by Seller_zUMCcAVVjNvOH

I have read that labels purchased on time via Amazon Shipping should not affect your ODR if a claim is made regarding delayed delivery or non receipt. However, I have had 4x A-Z claims in about a month, and my ODR is now >3%. All these orders were purchased via Amazon and dispatched on time, even one of them actually shows as delivered on time too!

I changed to buying via Amazon to avoid my VTR being affected as I mostly send 2nd class, but now I'm seeing an increase in items not arriving on time. Starting to feel impossible, I don't have any of these issues with eBay. Should my ODR be affected by orders sent via Amazon shipping?

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4 replies
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Number of items sold in past month reset?
by Seller_k7o1NUhEvHGr1

Seems the number of items purchased displayed on the listings has reset? My item usually displays “800+ sold in past month” now only showing ‘50+’ Does this happen every year, not a huge deal as it’s happened to all other competitors.

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Anyone faced this issue?

My community content privileges (e.g., leaving reviews, asking questions) on my buying account were restricted due to a policy violation in my seller account. However, the critical point is that this policy violation occurred in error on my seller account and has since been officially overturned and completely removed!

I've spoken with account health support, seller support and buyer customer service. Every single one of these teams has confirmed to me that the original seller account violation was an error and has been reversed, and therefore, my community content restrictions should also be lifted. However there is no obvious way for me or them to do this.

I have documented proof that clearly shows the underlying issue has been resolved. Despite this, my buyer account's community privileges remain restricted. All say they can only transfer me to another team, who will email me, and then the emails are generic and send me back around in circles.

It seems there's a disconnect in the system, and despite multiple reassurances from Amazon staff that this should be reversed, the action hasn't been taken on my buyer account, and no one I speak to seems to bear the authority to get it done. This is incredibly frustrating as I am being penalized for an issue that Amazon itself has acknowledged was an error and has corrected on the seller side.

While the initial restriction might have seemed valid at the time, it is no longer accurate given the official reversal of the seller account violation. My seller central account health history will also confirm this.

Has anyone else experienced a similar situation where a seller account issue impacted their buyer account, and the resolution didn't automatically propagate? Any advice or direct help from a moderator would be greatly appreciated!

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I've been having the same issue now for 6 months (half a year) trying to reactivate my account after a small discrepancy on companies house as I use a mailing address so my home address isn't listed publicly as that's where I run my business from currently.

My account is verified but have been asked to send documents to VATSUBMIT email address. I have sent every document know to man to prove I am a UK based business literally everything has been sent bar my DNA. And I just receive the same generic email stating my account needs to be verified which seller centre shows as successfully verified.

Why does amazon not have a small team that can just call you and resolve this simple issue? I send documents wait 2-3 weeks and get the same response every time verify your account send documents, 6 months this has now been happening, where is the amazon support to get businesses onboarded? I've had no help on this matter apart from the team on call me now saying they will escalate the case to the VAT / KYC team to then receive the same email and start the circle all over again!!!!!!

This is the most frustrating platform and customer service I have ever come across I listed on a similar Chinese platform who instantly set up a WhatsApp group gave me 8 contacts personally and onboarded me without a problem in days including all the 3rd party syncing with shopify the comparison between the two has now got me to the point of not even wanting to list my business on amazon, because if I have issues in the future who is gonna help as NO ONE is available to help!!!!!!

Is anyone else having this same issue or is anyone available to actually take this case in hand and fix it??????

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