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Are counterfeit products keeping you up at night? Want to boost customer trust and gain deeper supply chain insights? We've got you covered!

📅 MARK YOUR CALENDAR:

Date: Monday, 30 June 2025

Time: 08:00 - 16:00

Event: Ask Amazon - Transparency Programme Special

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  • How to shield your brand from counterfeiters
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  • Tools for superior supply chain visibility
  • Expert tips from the Transparency Programme team

💡 Why Transparency Matters:

Join thousands of brands already utilising this powerful programme to protect their products and strengthen customer relationships. Get your questions answered directly by our expert team!

📝 How to Participate:

  • Start posting your questions now in this thread
  • Our Transparency team will respond to all questions on 30 June
  • Can't make it on the day? No worries - post your questions in advance!

🎯 Ready to Transform Your Brand Protection Strategy?

1. Visit the Transparency programme page for a preview

2. Post your questions - early birds welcome!

Don't miss this opportunity to take your brand protection to the next level!

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Amazons fair pricing policy
by Seller_FdWKBkhV7283K

Come on Amazon what is it all about. I have books for sale that aren’t available, yet I can’t list them. You state available from (whatever date 6 months or so away) which keeps moving week by week and in reality it’s never available. Then this is acceptable, I’m sorry but it doesn’t make sense

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my product has gone inactive and saying I have violation issue when I click on fix listing it says I have a zero product violation on this product so I don’t understand what the issue is and how to get out of it . I already , made 2 sales before this . Please help

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Help! Primary User Account Unavailable
by Seller_DHaGDget2i9F6

Hi everyone,

We’re running into a frustrating issue with our Amazon Selling Account and are hoping someone here has experienced something similar or can offer some guidance. Our primary user account is no longer accessible. When attempting to sign in, we get an error! This issue seems to have started after we removed the buyer account from a Business Prime account, which closed the buyer account altogether

That said:

- Our secondary users can still access Seller Central and operate the account.

- The primary user is still listed as the account owner under user permissions.

- Amazon support has told us this may be due to the linked buyer account being closed, and that it cannot be reactivated.

We have an open Seller Support case for several months, but it keeps getting passed from one team to another with no resolution in sight. Buyer account help have just keep saying how they cannot reopen a closed account.

Has anyone else encountered this issue and managed to solve it?

Also, is it possible to transfer primary account ownership to another user, especially if the current primary account can’t be recovered?

Any insights, suggestions, or shared experiences would be incredibly helpful.

@Seller_XUNeUuvrQDpgP - I noticed you responded on a similar case recently! Your help would be appreciated!

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[Moderator Edit: removed personal solicitations]
by Seller_WcKJrEplU5Skw
Amazon replied

[Moderator Edit: removed personal solicitations]

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Hi guys. just seeing what your opinions are on this.

we shipped an order out, customer messages us back to say they were not home. it was delivered to a safe place which was pictured in the tracking.

we asked them a question about it and they then put this reply

"You are clearly not reading what I send and you clearly don’t want to resolve this as a seller. I have no time to play silly games with you. Read what I have sent you and read it properly and you will see how I got the picture. This issue falls with you as you have chosen Royal Mail as the courier. If you don’t issue me a refund I will have no alternative but to leave an honest review of how you have failed to resolve this issue for a paying customer. I will also have to repost yours and my email replies so your customers can see what problems they will face trying to resolve the issue with you. Issue my refund now please as I haven’t got my items and I have done nothing but comply with you"

instantly from experience it looks like they are trying to have us over on this because you dont just do that . so the item has been delivered but i dont know what to do for the best. i think they have just decided to say they dont have it as they know they could easily get something for free.

interested on some thoughts

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Can I sold out of Amazon account alonwith Ltd
by Seller_BIQVmz4t6yC0w

Hi,

I intends to know about the procedure / mechanism how to sold running account amazon with company. How to calculate the company worth and what are the platform where i advertise .

Thanks

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Owed nearly 2.5k and rising.
by Seller_Bole9wsjaS8zk

I recently changed my account from being a sole trader in the United Kingdom to now being a Ltd company. Since doing this I have updated my bank account to the new account for my Ltd company, I did this over 2 months ago now.

Since then my bank account has been verifying, I did have 1 message in my Performance Notifications which I addressed about 3 weeks ago and haven't heard anything since. Due to this I have not been able to be paid in 2 months and as a new and very small business, this is effecting my ability to re-order stock.

I have been messaging with Seller Support through out the process who haven't been much help, only saying you will here back soon from the verification team, which I never do.

Any advice on this please as I'm stuck at what to do and really could use the money I'm owed.

Thank you,

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Hidden (useless) cards - can anyone beat 17?
by Seller_76AUwmqvSyRIM

Just for fun but can anyone beat 17? Am I missing any?

It could be a new game. "Catch them all!"

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Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The colour-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.

In this article, we address some common misconceptions about the AHR:

1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.

No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.

There are four severity levels for policy violations: critical, high, medium and low. You can maintain a healthy account if you have non-critical policy violations, provided that you address them quickly.

However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal or otherwise harmful activity.

2. If I delete a listing that has a policy violation, my AHR will improve.

No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via policy compliance.

3. If my order numbers drop, my AHR can fall below 200.

No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance and quickly addressing any violations are the most important factors in keeping your account healthy.

For more information on how the AHR works, go to Account Health Rating programme policy.

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No Royal Mail 2nd class option
by Seller_AVteysPitiEJq

I've never come across this before but I can't use Royal Mail on one of my FBM orders.

I literally shipped the exact same item last night for 87p but when I went onto this one, a minute later, Royal Mail is greyed out and I can only use Evri.

I've opened a case via SS (11238764102) - was told to use Evri but that method is 3 times more expensive and leaves me out of pocket.

Anyone have any clues - tempted to take a hit on my VTR and use a stamp.

It's to Devon and it's a ship by today - delivery up until 1st of July (the exact same stats as other orders the same).

I'm at a loss as I've tried everything - SS aren't helping (no surprises there).

We're forced to use 'Buy Shipping' but this appears to be a glitch that will leave me with either a hit on my metrics or being out of pocket

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