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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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A breath of fresh air.
by Seller_9jrM2OTozT6ol

Etsy

See the latest comment from Etsy Support

Etsy Support Admin

This is Aida from Etsy's Case Mediation team.

After reviewing this case, we determined that a refund isn’t appropriate in this situation.

Jenny, Thank you for letting us know that you have not received your order, we know how important this is to you. However, since the tracking information shows that the order was delivered to your shipping address, we are not able to mediate the case.

Please contact your local post office or your neighbors, as they may have received the order on your behalf.

Keep in mind, abuse of Etsy’s Purchase Protection program could result in program exclusion at Etsy’s discretion. Learn more about our Buyer Policy here.

We appreciate your comprehension.

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Amazon don't need new Sellers
by Seller_4GRSB4kKaZ1ZT

I created my amazon account 3 week ago, when everything had done, I received a notification that my account has been deactivated for verification. I have completed all my verification through video call and provided all the information they required. After some hours I received a mail that my account was involved in fraud or deception so my account will not be activated. Ohh come on i didn't listed any thing or sell any item so how i was involved in fraud. I appealed amazon but they didn't help me, instead of it they send me that same email again. Useless.

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Tracked 24 Override
by Seller_xkfQZNDCSCGhO

I wish to add tracked 24 with free shipping to all my listings for all customers. For some reason it forces me to have a standard service (which I don't want to bother with) and on my listings all they show is the standard shipping.

Could someone please explain how I override the standard shipping so I can offer free next day tracked delivery like I do on eBay, Etsy and Shopify?

Many thanks,

Paul.

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Product Authenticity
by Seller_sgQQl7z1QB5wg

We received a product authenticity complaint from a customer and as required by Amazon we submitted to Amazon an invoice from our supplier to prove that the product is 100% authentic. Amazon replied ''We cannot accept this invoice because we are unable to verify the supplier. We removed your listings for these items: ASIN: B01MT6ZZVK''.

Amazon now requires an invoice from our supplier's supplier. But our supplier is actually the factory which manufactures the product for us, so there is no other supplier who supplies our supplier. Amazon says that if we do not provide this information our listing will be removed on the 2nd of June.

This is, by the way, our best-seller and we are selling hundreds of these products worldwide from our own website and other platforms.

Any ideas please?

Thank you.

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Can one sell utility knifes on Amazon?
by Seller_BbMlu7MVfv6ZZ
Amazon replied

Can I sell utility knifes on amazon? of course with with age verification in place...

Amazon allow you to list but then deactivate them as soon as they go live.

Seller support has no idea

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1 vote
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Seller Fees Not Showing On Orders Page
by Seller_xkfQZNDCSCGhO

Hello,

When I click into any of my orders, there used to be the fees displayed in the section on the right called "Sales Proceeds". I no longer see those.

Is that a recent change and is it for everyone? Seems daft that I cannot see the fees being charged for each order without having to go into reports. You used to be able to click it and it would tell you the fee percentage.

One thing I noticed is that my fees should be 15%+VAT which is 18% - however my fees are working out around 18.55% suggesting either 15% is not being charged or UK VAT is not being applied to Amazon fees.

Cheers,

Paul

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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

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A disappointing Safe-t claim
by Seller_HU09FGdJ07Hys

Hello forum,

last Sunday a customer opened a return request for a book she bought from me, for "no longer needed". e request was granted automatically, as always, but it was also refunded, from my account (£40), without starting the return, that is, posting the book (it was Sunday).

The following day I sent a message to the client, with my usual instructions for a book return,

Then I contacted Seller Support, asking for an explanation for the refund without return.

The reply from SS was: "The refund was probably a mistake, you may start a safe-t claim".

On Thursday the book arrived, with my original parcel, opened and taped again, but the book had several visible bumps on the edges.

On Saturday I opened a Safe-t claim, for "good not returned in the same conditions", including pictures of the damage and explaining that the book had lost 90% or more of its value (very good copies are available for £4).

After a few minutes, the claim was granted for £12! I'm not happy to have lost a profit of £26 and being refunded with £12.

What do you suggest to do? Appeal? Thank you for your kind attention.

Guy

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Incorrectly charged
by Seller_WMd9Un922Bm3M

Hi Customer Service,

I hope you are well. I notice, I have been charged £30 on the 9th May 2025 for the Amazon services when I haven’t started using the Amazon Seller account yet, could you advise why I have been charged for this.Thank you in advance 

Kind Regards

K

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1 reply
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I understand that listing products using information from third-party online suppliers without proper documentation was a mistake and unintentional. Although the products listed were authentic and accurately described, I now fully understand Amazon’s policies and acknowledge the importance of complying with them. I have already deleted all affected ASINs that were created by me, along with any other potentially suspicious listings

Submitted several appeals but rejecting.. Kindly help me to reactivate the account...

last submitted POA is,

Escalation Plan of Action for Amazon Account Deactivation – Misbranding & Product Authenticity Violation

Subject: Appeal – Request for Leniency and Reconsideration

I am writing to appeal the suspension of my Amazon.UK seller account. My name is Weerapperumachchi Athukoralage Don Nadun Priyamantha, and I want to explain the situation clearly and honestly. My Amazon.US seller account was also deactivated due to suspension of my Amazon.UK seller account. I sourced original branded products, not counterfeit items. My goal was always to sell genuine brand products, not generic ones. However, due to my lack of understanding at that time, I mistakenly listed branded products under generic ASINs and used the brand’s images, which I now realize was against Amazon’s policies.

1. Root Cause of the Issue

My Amazon UK seller account was deactivated due to misbranding and suspected product authenticity violations linked to the following ASINs:

- B0F2TST1W8 (UNIWA)

- B0F243H83Z (KingDian)

- B0DR5S83YH (SomnAmbulist)

We listed these items under “Generic” branding, but the product images or titles included branded references, which may have misled customers or violated listing policies. Additionally, some product descriptions were sourced from suppliers without adequate verification.This mislabeling triggered Amazon's enforcement systems and raised concerns of infringement.

I was operating a dropshipping model using a logistics and packaging partner, QKsource, based in China because origin of these 3 Brands are Chinese. At the time of listing, I had not yet purchased inventory and was awaiting customer orders from Amazon.UK to source and fulfill the items. No units were sold on Amazon or shipped under these listings.

Due to a lack of understanding of Amazon’s policy on brand approvals and listing compliance, I failed to secure proper supplier invoices or brand authorization documents prior to listing. The documents submitted previously were only proforma invoices and were rightfully rejected as insufficient.

2. Corrective Actions Taken

- I have permanently deleted the three ASINs in question from my inventory.

- I have ceased all listing activity involving branded items unless I have brand authorization and valid commercial invoices.

-Verified product attributes directly with suppliers to ensure accurate listings and suspended my dropshipping operations through QKsource.

- I have completed Amazon Seller University training on Product Authenticity, Brand Policy, and Listing Standards.

- I have conducted an internal audit and identified all possible non-compliant practices.

3. Preventive Measures Implemented

- I will only list products for which I have complete commercial invoices from verified suppliers.

- I will not list any branded products without Amazon pre-approval and brand owner authorization.

- I have implemented a system to review each listing for image accuracy, branding, and sourcing compliance.

- I have created a checklist and documentation process for every product prior to listing, to ensure Amazon compliance.

- I have stopped speculative listing practices and will only upload products with verifiable and available inventory.

- To ensure full compliance with Amazon’s policies regarding branded products, I have implemented a strict guideline to only list branded items under the brand’s original ASINs, as found on the official Amazon product detail pages. I now verify that any branded item I offer is matched exactly to the brand’s existing ASIN — which is visible on the brand’s own official Amazon listings — to avoid accidental infringement or misrepresentation. I also ensure that no generic or mismatched listings are created, and I cross-check with Amazon’s brand store or catalog to confirm authenticity and listing accuracy.

I now clearly understand that:

● Branded products must be listed under the correct brand ASIN.

● Brand images and names must not be used under a generic listing.

● Invoices must reflect a minimum purchase of 10 units for Amazon verification.

4. Explanation Regarding Documentation

At this stage, I regret that I have no valid commercial invoices or brand authorization documents, as no inventory was procured and never sold any of these products on Amazon. My original listings were made prematurely without understanding Amazon’s strict requirements.

I understand the importance of documentation and acknowledge that this was a serious oversight. I have now learned the risks and consequences of listing products without proof of authenticity or authorization.

5. Request for Leniency and Future Reapplication

I respectfully request that Amazon reconsider my account status based on the following:

- No orders or shipments were made for the affected ASINs

- This was a first-time misbranding policy violation

- I have removed all offending listings and ceased selling activities

- I am committed to following all compliance requirements moving forward

If reinstatement is not possible at this time, I humbly ask Amazon to consider allowing me to reapply in the future after fully preparing a compliant catalog and authorized sourcing strategy.

I value Amazon’s platform and the opportunity it provides. I deeply regret my past mistakes and respectfully request a second chance to demonstrate responsible selling behavior.

Thank you for your time and understanding.

Sincerely,

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