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⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐


👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!


📢 How Today's Event Works:


  • Our team is actively monitoring this thread from 09:00 to 17:00
  • Post your questions in the comments below
  • We'll answer each question in the order received
  • Browse through previous Q&As - your question might already be answered!

🔍 Key Topics We Can Help With:


  • Brand protection strategies
  • Counterfeit prevention
  • Customer engagement tools
  • Supply chain visibility
  • Programme enrollment
  • Implementation support


💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.


⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!

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Selling my own books with individual seller account
by Seller_IA8tB5crT6BKp

I am an author and have opened an individual seller account on Amazon. I want to sell my own books, written by me and published by various publishers on Amazon. Is this possible with an individual seller account or will I need to open a business account? I am having the same problem I have seen people complain about many times before with regards to needing approval to list in my case a book with the Haynes brand. Thank you in advance for any help.

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Understanding Amazon's Selling Restrictions
by Seller_XUNeUuvrQDpgP
Amazon replied

Hello sellers,

We have been seeing a lot of threads where sellers are reporting increased cases of initial selling authorization denials and existing authorization revocations. Let´s dive into this:

Selling on Amazon comes with great opportunities, but also important responsibilities. One key aspect you need to understand is Amazon's product selling restrictions. Let's break down what these restrictions mean for your business and how to navigate them successfully.

What Are Amazon's Selling Restrictions?

Amazon implements selling restrictions to protect customers and maintain trust in the marketplace. These restrictions ensure that products sold are:

  • Safe for customers
  • Authentic and genuine
  • Compliant with local regulations
  • Meeting Amazon's quality standards

Types of Restrictions

Restrictions can apply at multiple levels:

  • Individual ASINs
  • Specific brands
  • Entire categories
  • Sub-categories
  • Brands within certain categories

Note: Some products may have multiple layers of restrictions, requiring separate approvals for each level.

How to Check if You Need Approval

  1. Log into Seller Central
  2. Go to "Add a Product"
  3. Click "Show limitations"
  4. Review any restrictions or requirements listed

The Approval Process

If you discover you need approval to sell a product:

  1. Submit an application through Seller Central
  2. Provide required documentation, which may include:
  • Purchase invoices from manufacturers or authorized distributors
  • Product photos
  • Compliance certificates
  • Safety documentation
  • Other category-specific requirements

Important: Not all restricted products accept applications. If you see "Your account does not qualify" or there's no "Apply to sell" option, that restriction cannot be lifted at this time.

Managing Ongoing Restrictions

Keep in mind that:

  • Restrictions can change over time
  • Previously approved products may become restricted
  • New documentation may be required periodically
  • Performance issues can affect your ability to sell restricted products

What If Your Application Is Declined?

If your application is declined, you can:

  1. Review the rejection reason carefully
  2. Gather new or additional documentation
  3. Submit a new application when ready
  4. Monitor for any changes in restrictions

Pro Tip: Keep detailed records of all your approval documentation, as you may need to reference them later.

Best Practices for Success

  1. Research restrictions before sourcing products
  2. Maintain high-quality documentation
  3. Stay informed about category requirements
  4. Monitor your account health regularly
  5. Keep records of all approvals and documentation

Remember: Amazon Selling Partner Support cannot provide additional information about certain restriction decisions. The best approach is to monitor the categories you're interested in and watch for changes in restrictions over time.

Selling Applications FAQ

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Significant decrease of sales through Amazon
by Seller_i3BQXQMmRlwip

I am selling toys and I have noticed a significant decrease of sales through Amazon last months (around 30-50% in comparsion with same period of last year). I am doing the same things like in the past (checking the supplies, prices, etc), also I have a positive account health.

Have you notices same problems, or is this a common sign of any sales in Amazon, or were there some changes in the system or new rules?? Dont you know what could be the reason?

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Yeserday afternoon I got an email saying I need to update payment method and had 0.20p go out my bank multiple times from amazon ae and now I'm going out my mind as I have all my monday morning orders to fulfil and cannot get into my account!

I have added my same card again and it says it can take 48 hours but in the meantime I have no access to orders and will get late dispatch and negative feedback this is absolute insanity!

How did you manage to sort this please as the seller support was no help at all.

Has any one been able to resolve this please??

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Dear Amazon Support and Community,

I am writing to report a critical issue regarding the unauthorized automatic activation of my Amazon UAE site (AE marketplace), which has put my primary European account at risk. Below are the key facts:

Issue Summary

Automatic UAE Site Activation

On [2025/7/1], I received an email notification stating that my UAE site was activated without any manual registration or consent from my side.

Inability to Close UAE Site Alone

When attempting to close the UAE site via Account Info > Close Marketplace, the system forces me to shut down ALL European sites (DE/FR/IT/ES etc.) simultaneously due to the "Europe + Middle East Unified Account" structure.

This is unacceptable as my EU sites are my core business.

Mounting Compliance Risks

UAE requires mandatory VAT registration (Cost: 20,000 AED) even with zero sales, yet I never planned to operate in the Middle East.

Failure to resolve this may lead to:

VAT penalties & account suspension

Unjustified tax burdens

Potential suspension of EU sites due to "inactive linked account"

Request for Escalation

I urgently request:

High-Level Account Specialist to manually unlink the UAE site (AE) from my unified account while keeping EU sites fully functional.

Written confirmation that:

UAE site status is changed to Terminated;

Case ID References: [11268876002]

Thank you for saving my business from irreversible compliance harm.

Seller Name: Linilioart

Primary Marketplace: Amazon EU

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I CAN ONLY PARTIALLY ACCESS MY SELLER ACCOUNT
by Seller_nKc43Zf9nrnUu

I ask AMAZON "PLEASE DO NOT ASK ME TO ANSWER VIA A "NON-REPLY" EMAIL THAT YOU SEND" Ignored

OR ANSWER YOU THROUGH NORMAL SELLER CENTRAL AS ALTHOUGH I CAN LOG IN...... I CANNOT ACCESS THAT PART OF SELLER CENTRAL. Ignored

This has been the case since 17 dec 2024 since when I have sent letter/affidavits witnessed by notary public at a cost of £90.00 to Amazon Seattle and Amazon London. Ignored

Notaries are appointed by the Court of Faculties of the Archbishop of Canterbury and are subject to regulation by the Master of the Faculties. I am amazed that even this was ignored.

I have been seeing since 17 Dec 2024: You do not have access to the global snapshot card - you may need to check your permissions for visibility.

I have a very difficult situation that has arisen with my Amazon Seller account, and the normal help channels are not able to help saying they don't recognise my email address, which incidentally they have just sent to.

I have received answers that were not helpful at all and not relevant, and just the same copy and paste answer over and over again.

And I cannot answer except to open another case because of the restriction.

I only partially have access to my 6 year old seller account. This seems to be because I am no longer the user in the user permissions area, and there is no history of any other users in that area too? I cannot imagine what has happened here.

AMAZON are still selling my FBA Items and from the emails I am getting every time an FBA items is sold AMAZON owe me about £1,800 which has never been paid to my banks account. They also still have about £1,600s worth of FBA stock.

THE ACCOUNT SAYS HEALTHY

I have never had any problems like this before and the account health is perfect because everything goes by fulfilment by Amazon. Nor have I had any email notifications that anything is wrong.

Please help I am 82 years old and my wife and I still having to work at our small picture manufacturing business. So as you can imagine, this is quite important to us.

Best Regards and thanks in advance

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@Seller_Huz6FT08OxHAR@Seller_XUNeUuvrQDpgP

It's been a while since I went through KYC and now Amazon wants me to update it.

The requirements seem to have changed a bit, as they are now asking for verification of both my residential address and the company's registered business addresses.

Like many UK companies, my company is registered at my accountant company's address.

None of my bills get sent there, because I deal with them myself. So how am I supposed to verify that address? The only options listed for verification are utility bills and bank statements.

Is there some other form of document which will be accepted even if it's not on the list?

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Hello guys,

I am typing up here to see if anyone could help me out from such frustrating situation. My seller account was suddenly put deactivated, yet no response from Amazon on emails for weeks.

The seller account was deactivated by Amazon on 22nd May 2025. All requested material were provided by 23rd May,2025. And, submitted supportive material within a day or two.

However, the seller account is still unable to be granted active.

On 5th June, an email from Amazon providing a Virtual Verification online. The link is however not working. I then emailed for assistance for a few times, yet no one is replying.

Email sent to: (seller-reactivation-appeals@amazon.co.uk)

Email sent on: 11th , 12th , 19th , 24th of June and 3rd July.

At the same time, my items are going to be removed from Amazon warehouse in 30 days from 21st June.

I am wondering if there could be any methods to reach Amazon representative more effectively than method mentioned above.

Thank you in advance for anyone’s comment and opinion. Please kindly see below attachment the notification email from Amazon regarding my case.

Yours sincerely,

Ian

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invalid charge method
by Seller_RLg7RQN2MQtFD

I can't access any of my Amazon account as it is saying: We are not able to charge your account. Assign a valid charge method to restore full access to your seller account.

I have updated the charge method for all 11 market places but I am still getting the same error message.

I have raised a case but it says it can take up to 3 days, with Prime day tomorrow I need to get this issue sorted today.

Has anyone else had the same issue and know how I can resolve it?

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Is anyone else experiencing the Other Sellers Box not opening - it pops out for a split second and then back in again. This seems to mean only buy box items can be sold. I have tried on all browsers.

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