Welcome to Seller Forums

Hello

My application for brand registry was rejected, because " the brand is already enrolled".

The brand has just been registered with UKIPO. I am not the owner, but I am the first to be authorized. It has never been registered on Amazon UK as I confirmed with the brand owner.

Case ID: 11033046182

Could you please review the case and tell us the exact reason why the brand is enrolled?

@Seller_z3k8APxGfbQEK @Seller_Huz6FT08OxHAR @Seller_mIRnuhdx7l5sN @Seller_j9Bd91CW3ZVpr @Seller_XUNeUuvrQDpgP

This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

I can see there is a locked thread 3 months ago with the same error I am getting, it seems there has been no resolution to the software issue.

I tried splitting my shipment into 4 groups to get a packing discount a couple of weeks ago - kept getting "1 Error- this item must be removed". Seller support were obviously no help - the usual, try a different browser etc. I gave up and packed it into one box as usual which worked fine, clearly no problem with my packed items. Annoying though, for the extra time I had spent separating the contents.

Last week I gave splitting the shipment another go and no problem at all.

Today I'm back to the same error - this item must be removed. Which item??? There is no clue. Again I have wasted time splitting the contents.

@Seller_XUNeUuvrQDpgPI can see you were looking into other cases a couple of months ago - any ideas?

Anybody else managed to solve this issue?

I can't find a definitive answer anywhere, if someone could let me know.

I have started a new thread re. this issue again, as have just received yet another listing deactivation for 'potential high pricing'. Absolutely ridiculous deactivation. My item (a book) is priced at £24.95 in 'Very Good' condition (it actually is almost like new, but I do always try and describe accurately), yet there is one listed as just 'Good' for £71.64 ! Admittedly that one is listed as Collectible , so these do not get deactivated, but there is really nothing collectible about it ! - they have obviously just listed it as such so they can list at a high price. This makes me SO angry.

Hi, I have a yellow Reactivate your account” button in performance dashboard that takes me to my business information page. At the top of this page there is a green banner and tick which says Verification Completed Successfully. (my account is still deactivated at this point )So I have no idea what is wrong or what I need to do to correct this? i have tried email to seller central help but all i get is a generic response

Hello,

This email address is not the correct channel to submit an appeal. Please follow the instructions below to resubmit your appeal to the correct channel.

If you are appealing an action taken on your account, please submit your appeal by clicking the “Reactivate your account” button in Account Health (https://sellercentral.amazon.com/performance/dashboard). If you want to submit additional information, click on the “View appeal” button and submit additional information as requested.

So I do not see a “View appeal” button anywhere so I cant do anything i am stuck in a loop!!!!!

I have also emailed kyc (daily) but get no response from them!!!!! I need help as this has benn ongoing for about 2 weeks now.

I had been doing FBA selling supplements for over a year having sold thousands of units, however my account was then deactivated for policy violations. Following an arduous appeal process, I managed to get the account reinstated through mediation.

Yet, now when I list products that I sold before or try to reinstate old listings using the ASIN, the listings are immediately made inactive. Having spoken to seller central, they said I dont have permission to sell supplements even though I've sold it before.

I even had a specialist take ownership of the case and stressed that he was escalating internally given that I had permission before. He has now gone missing and I'm getting a blank, you don't have permission response. Despite, successfully mediating and having my account reopened

What can I do?

Hey all,

Trying to now list on amazon has become almost impossible!

Trying to list products currently in the amazon data base both via bulk upload and manually one by one. As per amazon listing policies if currently in their system, usually via barcode (EAN) then we have to attach to this listing. So being a good boy I’m trying, and have been for weeks, to list. So, i add 20 EAN's to the add product section, all items are then shown but every time i attempt to add my SKU or price I get the error 5886 on around 95% of them. So, I added all 428 EAN's do the download spreadsheet option, filled in all relevant details to this spreadsheet and uploaded and pretty much all of them failed with the same reason

"5886 : You cannot change a product detail page, add offers on another seller’s generic product or copy the product detail page to another store. If you want to sell a generic product, you must create a new product. To create a new product, follow the process outlined in the Add a Product tool"

So, I attempt to then list the product, but this then refused as the EAN matches an existing product in the amazon inventory

So, I can’t add it as that against amazons’ policies, I can’t add to the existing ASAIN for the reason listed above, How are sellers supposed to add an ASIN or add to an existing one?

Hello

I have a problem listing a used copy of 'The Gonzo Papers Anthology' by Hunter S Thompson because I need brand approval from the publishers Picador. This seems unlikely because I have been able to list other Picador titles without such approval required. I have listed it on Ebay without any such nonsense-any thoughts please,

Thank you