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Hi all,

Just wanted to share my experience using Amazon Vine.

Basically, the reviewers are not competent and sometimes give reviews very negatively and the reviews are misleading.

Don't use vine programme, instead rely on reviews from your sales.

I have also logged with Amazon support..

Thanks,

JW

Hello fellow sellers and Amazon support,

I’m reaching out to share a critical issue that’s severely impacting my business and to ask if anyone has experienced a similar situation.

Until May 1st, I was holding the Buy Box on approximately 1500–1600 listings consistently. My account health was excellent — my Order Defect Rate (ODR) was around 0.69%, well below the 1% threshold. There were no performance notifications, no account health flags, and no significant customer complaints or policy violations.

However, on or around May 1st, my Buy Box eligibility dropped suddenly to 0 across all my listings. Since then, I’ve not been able to win the Buy Box on any product, even though I am currently the lowest-priced seller on hundreds of listings.

To clarify:

My account has never been suspended or warned.

My metrics remain within Amazon’s required thresholds.

I’ve contacted Seller Support, but the only explanation I received was that the issue might be related to my ODR, which clearly was not a problem when the loss occurred.

This abrupt change with no clear reason is not only frustrating but devastating for my business, as Buy Box visibility directly affects our sales.

I’m hoping someone from the community or Amazon's support can shed some light on:

Whether there might be a system bug or recent algorithm change affecting Buy Box allocation?

What additional steps I can take to recover my Buy Box eligibility?

Any help or shared experience would be greatly appreciated.

Best regards,

HI! We are trying to sell Lancome products as we see tens of sellers doing so. I applied to sell Lancome products with an Invoice from an european distributor, highly reputable, extremely easy to verify ( distributor, not the likes of Qogita ).

Of course, support rejected with the following : "We have reviewed the documentation that you provided and determined that you are not eligible to sell Lancôme products. We evaluated the information that you provided, but it did not pass our review.".

We have good metrics, hundreds of thousands of pounds in sales in the past year, good reviews, low return rate. I do not know how to win with these guys.

What the hell is going on? we ship DHL express and all our parcels are tracked with GPS .

Amazon keep telling customers there parcel is lost and they can claim a refund ?

This is starting to ~~~~ me off . I have full tracking and Photo,s of delivery plus GPS data

Still Amazon Are telling the customer to claim a refund?

All our parcels are over £100 in value and people are trying there luck.

This is costing me alot of time and effort .

Amazon what are you playing at?

Can someone please tag a mod in this post as this is beyond a Joke .

Thanks and kind regards

I've noticed a significant drop in my sales over the last few weeks and wanted to check if others are seeing a similar trend.

In our listings, pricing, Inventory is healthy and there are no active suppression or performance issues on the account. Despite this, sessions and conversions seem to be noticeably low. I haven't been able to get orders for the last couple of weeks, even though there is no problem with the prices, but the products are in full size box.

Is this due to recent category-specific trends or is it due to a broader seasonal lull? Because this is the first time I have encountered this situation.

Thank you!

I don’t even know where to start. I’ve been selling on Amazon for a while, doing everything by the book. I offer real products, ship with FBA, maintain a clean account, and I treat every buyer with respect. But none of that mattered in the end.

A buyer named Janet Payne has been repeatedly purchasing the same item from my listing. Each time, she claims "performance or quality not adequate" — but never once returns the product, never files an A-to-Z, never goes through any official complaint route.

Instead, Amazon quietly refunds her. Every. Single. Time.

Here are just a few of her orders:

202-9518971-4398749

202-4264305-1225105

202-2093544-8173138

I submitted multiple cases to Seller Support, included full documentation, confirmed shipment, and BEGGED for help. Nothing. Janet got to keep the product and the money. Again.

Funny thing is, this janet doesnt even try to hide it, its the same profile, u can see 5 orders all refunded and they are ordering more and more. i cant cancel the order cz of fba. with fbm i dont get the buy box so i removed the listing completely....

Then it got worse.

Another buyer — Michelle Sadd — began doing the exact same thing. Same product. Same excuse. Same refund.

We called her number to try to sort things out… and who picked up the phone? The same voice as Janet Payne. She told us directly to stop selling this ASIN. This wasn’t just refund abuse anymore — it felt like harassment. Sabotage.

So what did I do? I refunded Michelle myself. Out of my own pocket. Because I didn’t know what else to do. I felt trapped.

And then... Amazon refunded Janet again. After everything. After all the evidence.

I asked for a refund reversal, for my ODR to be fixed, for help.

They said no.

They let her win.

They let me bleed.

And they don’t care.

I don’t know how a platform that preaches fairness and customer obsession can let abusive buyers run wild while hardworking sellers get trampled.

I’m writing this because I don’t want to be silent anymore. If this has happened to you — speak up.

If you know someone at Amazon who cares — show them this.

Because sellers like me are drowning in silence, and nobody is listening.

Dear @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Spencer_Amazon,

We are seeing more of an abusive selling practice on Amazon. We have had a situation where a smaller seller has copied all of our images and patented them and then asked Amazon to remove these. We have been selling these items long before this company was even registered and have evidence of this. The IPO office automatically approve any designs, but it can take a very long time for these to be removed / cancelled. It does state on their website "Your invention must be: new - it must not have been made publicly available anywhere in the world"

We have tried explaining this to Amazon and provided evidence of this item being available before these guys wrongly registered a design that is not theirs. We have advised this is a breach of Seller conduct but we are not getting anywhere. We have started to take legal action but this can be takes months. Our account is now at risk of deactivation.

We have been selling on Amazon for a long time. The whole process is so open to abuse, that another seller (as a precaution) just recently trademarked 50 random designs with the IPO from images on Amazon for £90 and plans to do the same thing by reporting all competitors. This is how easy it is get other listings removed for a few months at least and amazon do not do anything

This seller will not get away with this outside of Amazon but it is a shame Amazon know about this abuse but do nothing

Hello,

Amazon requested verification of my business establishment in the UK for VAT purposes. I am a non-UK resident, but my company is registered in the UK, and the company director is a UK resident.

I believe I meet the UK establishment criteria, and I have uploaded the requested documents multiple times, including:

Business registration proof (UK Companies House document)

Evidence of physical operations in the UK

ID proof of the UK resident director

Address proof of the UK resident director

Proof of the UK business bank account

Despite uploading these documents five times, I continue to receive the same rejection email:

“We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account. We leveraged a combination of automated means and expert human review to identify this issue and make this decision.”

There is no explanation of what criteria were not met, and the link provided does not clarify the issue. I also contacted an Account Health Specialist but received no helpful support.

I am requesting assistance to understand why my account is being rejected, despite submitting all the required documents and meeting the stated criteria. Could someone from Amazon Seller Support or Verification please clarify the reason for the rejection or guide me on what is still missing?

Thank you for your time and help.

@Seller_DNQGSsdC7DccM @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_gAhPNiLrkfTcr@Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_z3k8APxGfbQEK@Seller_TSXM2A5nxWSuH

Hello All,

We have recently received multiple negative feedback comments that are primarily related to issues beyond our control—such as delivery problems or customers ordering the wrong item. These issues do not reflect the quality of our service or the accuracy of our product listings.

As a result, this feedback is unfairly impacting our performance metrics and overall business reputation. We kindly request a review and removal of these feedback entries under Case ID: 11106136422, as they are not reflective of our service. Thanks