Welcome to Seller Forums

Hi,

I have an issue listing products of a brand that is not enrolled in brand registry. It's a well known brand estabilished in the central Europe but Amazon refuses to allow me add their products.

I received this reply: The brand is not enrolled on the match only programme for brand-registered brands. Only the brands enrolled in Brand Registry and in this programme will be reviewed.

I don't understand this at all.

Can anyone help me please?

@Seller_ZyGdB49sb7An4

Hi everyone,

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH

I’m hoping someone here can help me out with brand ungating, because I’m really frustrated with what’s happening.

A few weeks ago, I finally got approved to sell a specific brand on Amazon after applying 100 times. Everything seemed fine I was able to list the items and send my inventory to the FBA warehouse without any issues.

However, before I could even start selling, Amazon suddenly gated the brand again yesterday, and now it’s asking for brand approval once more. I’ve tried reapplying multiple times, but the system keeps rejecting my application same like before now i'm stuck in the loop of keep applying again and again, even though I’m submitting the same documents that were previously accepted.

It feels like I’m stuck in a loop with no explanation.

Has anyone else experienced this? Any advice on how to escalate this or get a proper review?

My Case ID is: 11342246932

Thanks in advance.

I've been selling Sistema items for a few months without any issues. Suddenly, I'm required to get approval from GRTLPOK, and my wholesaler invoices are no longer being accepted.

This is extremely frustrating, especially as I've just placed an order for 330 bottles.

Has anyone faced a similar issue or can offer guidance on how to get approval from GRTLPOK so I can resume selling Sistema products?

Any help would be greatly appreciated!

Thank you.

Hi @Seller_Udi0JNbTrsmUV

Amazon has arranged for us to ship to CWL1 again, and we are worried that the shipment may be rejected.

Case ID：11332047692

11332878102

Shipment ID：FBA15KM7BWYK

Please help us change to different warehouses.(BH** /LPL2)

On 28 July 2025, I received a takedown notice from Amazon UK regarding one of my ASINs, accused of infringing on a registered design right owned by a company called Lexer Store Ltd.

They cited a UK Design Registration Number, alleging that our product (a very generic product, cannot disclose the name) infringes their "design." After a thorough investigation, it became evident that this is part of a wider Intellectual Property (IP) abuse operation targeting numerous small sellers on Amazon using a tactic known in the community as the “Prior Art Scam.”

This tactic involves exploiting the IPO’s design system to illegitimately claim ownership over pre-existing, common product designs already sold by multiple legitimate businesses for years.

How the Scam Works?

The fraudulent process follows a precise and repeatable sequence:

1. The scammer applies for a UK Registered Design of a very generic product already widely sold on Amazon.
2. IPO grants the design right (The surprising part is—why was this approved without checking for existing marketplace products? There must be a loophole that the scammer is taking advantage of, and it’s being misused.)
3. After receiving approval, the scammer files infringement notices against sellers via Amazon’s IP Complaint system.
4. The accused seller’s listings are taken down immediately (As the seller is aware that Amazon takes down listings immediately, they are left helpless, with no prior notice given before the suspension, resulting in revenue loss, account risk, and inventory rerouting).
5. The scammer demands money (typically £500–£1000+) for a retraction letter, that amazon asks for.
6. Once the scam is flagged or challenged, they transfer the design rights to a new shell company and continue the process under a new business name.

This is intentional and systemic abuse of design registration rights and Amazon’s strict enforcement policy.

Evidence of Shell Companies & Design Transfers:

The scam involves multiple companies registered under different names but connected via common directors or repeated design transfers. Each of these entities holds hundreds of questionable design registrations.

• Vision Bros Ltd – created by Maaz Saleem Khanani on 26 November 2022. No design rights under this company. The company was dissolved. Likely used as an initial shell.
• Lexer Trading Ltd – owned by Saad Arshad, started on 10 July 2024. Holds over 680 design rights. Most of them are very generic items already being sold on Amazon. Looks like they just file a lot of complaints using these.
• Lexerstore Ltd – also owned by Saad Arshad, created on 7 July 2025. It’s new but already has 140+ design rights. Seems like designs are being moved over here now.
• MSK Power Ltd – created by Maaz Saleem Khanani on 1 June 2022. It had 7 design rights and was dissolved on 15 July 2025. Same pattern as the others.
• Maaz Saleem Khanani – also holds multiple design rights under his personal name, outside of company ownership.
• Kudeos Ltd – created by Anum Abdullah on 9 March 2023. It has 9 patient designs.

I can't add links here so you can check all this information on Search a Registered Design GOV UK. These design rights were registered AFTER the products were already being sold on Amazon for years, violating IPO's novelty and originality conditions.

The fact that this is happening to so many sellers is alarming. I've come across countless similar cases in Facebook groups, yet no one seems to be talking about how serious and damaging this really is.

This case represents a deliberate and sustained abuse of intellectual property laws to harass and extract money from legitimate sellers.

We respectfully urge:

• ✅ Amazon to investigate these entities, including their design histories and complaint behavior.
• ✅ IPO to review and potentially revoke fraudulent design rights that fail originality standards.
• ✅ Seller support to reinstate listings and protect future sellers from similar abuse.

Regards,

Maha

Hi Guys,

I think I am not alone in this. I am literally so frustated by Amazon Seller Support.

Every time I have an issue, Amazon is really quick in sending me scary emails, but really slow in helping me fix the problems. For a week I have been receiving scary emails of my account being at risk of suspension because they can't verify it, and every time I try to contact seller support is just a waste of time. People refer me to other people. They send me completely useless and unhelpful times.

Is this the norm on Amazon? I am so debated, it is a great platform for selling products, but I am not sure it is worth it if it causes me so much stress. I am looking forward to hearing other seller's opinions.

Thanks

Alessandro

Is there a way to get a proper human response when submitting an application for brand approval? We have purchased product directly from the brand owner and have provided Amazon with the invoice as requested. I have gone through it with a fine tooth comb to ensure every piece of requested information is there and correct.

However the only response I get from Amazon is

"We have reviewed the documentation that you provided and determined that you are not eligible to sell [BRAND] products. We evaluated the information that you provided, but it did not pass our review."

No matter how many times I ask, no-one in Amazon will actually tell me what is missing or what did not pass the review. I just get the same canned response back every time.

I've also provided a signed authorisation letter directly from the brand owner and they continue to reject it without explanation.

Case IDs:

11337570122

11331057422

i Sold a hot air brush to a customer via fbm and they returned it saying its not suitable for their fine hair, the tool returned has sign of usage and hairs all over it. Am i obliged to refund?

Hi there,

We have been trying to get a response from the VAT team regarding our VAT liability of GBP 6,607.26. Cas ID: 11324393472

Our request was simple: to deduct this amount from our positive account balance so the matter can be resolved and disbursements resumed.

Instead, we keep receiving automated emails with VAT calculations—no direct response to our actual query. This ongoing silence is unacceptable and has severely impacted our business operations.

Can someone from the VAT or payments team please respond and resolve this matter please.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Ash_AMZ @Abella_AMZ @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

Thank you.