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Hi,

How can I be certain what page, and position on that page, my product is listed on?

I've entered the wrong source in BIL how do you change it?

This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

Hello,

I am extremely frustrated and disappointed with the ongoing issue regarding my UK Amazon seller account.

My account was deactivated due to a VAT verification requirement. I have since completed the VAT Establishment verification and received confirmation via a performance notification that I am approved to sell on Amazon again. I was also told by Account Health Support that my account would be reactivated within 24 hours.

Despite all this, my account remains deactivated. I have submitted all the requested documents multiple times — including a utility bill, bank statement, and confirmation of my operational address. I have even escalated this matter by emailing managingdirector@amazon.co.uk, yet there has been no meaningful resolution.

To make things even more confusing, my USA seller account is operating without any issues, which makes it difficult to understand why my UK account is still restricted — especially when the very issue it was deactivated for (VAT) has already been resolved.

This has been ongoing since 26th March. It is now well over a month and this situation is completely unacceptable. My inventory is stranded, and my business is suffering as a result.

I am requesting immediate support and escalation to reinstate my account.

(I would like to clarify that this is a seperate issue from my other post as my other post was VAT related, this is for my account still being deactivated despite VAT verification being approved).

@Seller_DNQGSsdC7DccM @Seller_Huz6FT08OxHAR @Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH @Seller_j9Bd91CW3ZVpr @Seller_gAhPNiLrkfTcr @Seller_hnDMgUKxMh1V4

I use DHL / DHL EXPRESS

100% VTR all year until the other day.

Now all are late (unconfirmed) only on certain days? Strange as its not every day.

All verified to have scans and delivered on time when i track.

Amazon support replied:

Because I use DHL, and I am sending DHL express this is the issue.

They claim there is no DHL EXPRESS SERVICE

However its right there in plain view as a drop down selection?

They recommend using Other, and putting DHL express and tell may "that may work"

Can we not just have a clear answer on this?

They just seem to get worse - and in this case ask for irrelevant screen shots only to come back with incompatible solutions which prove that the question has not been understood

Is there a way of forcing a question to be looked at by human that can actually do things?

They just seem to be in a race to close cases as fast as possible with pin the tail on a donkey answers that are wide off the mark.

I have registered the brand. However, when I added the product, it showed that I didn't have the UPC exemption, and there was no button for applying for the exemption. Another brand of the same category as ours has passed the exemption. Now I have opened a CASE to apply for the exemption and was required to provide more information. I have already provided it, but I don't know if I can obtain the exemption. I hope you can pay attention to this CASE (11087804492) and give me some help. Thank you very much.

Hi There,

Has anyone else been the victims of this brainless decision by Amazon to start putting red 'Frequently Returned' banners on product pages?

A banner has appeared on one of my listings for a pair of sunglasses that have been on sale for over 15 years, with an excellent record of customer satisfaction and feedback. Unfortunately for me, 'poor fit' is a frequently used excuse by customers when they want to return something without having to pay the return postage - also, this particular product is ideal for skiing, so you get some customers who buy them, go on their ski holiday and then return the glasses for a refund so they've effectively 'borrowed' them for free.

My sales of this leading item in my range have tanked, going from around 60 units a month to three.

Is anyone else a victim of this? What can we do about it? if these banners start turning up on my other leading products it could totally ruin my business.

Typical Amazon isn't it, you get a bunch of overpaid young executives who haven't got the first clue what sort of impact these things have on people's livelihoods, sitting around some posh table in a glass-walled air conditioned office coming up with this dross in order to justify their jobs. It makes me seethe.

I'd be interested to know the thoughts of others suffering this cancer.

I have had a notice today that Amazon are suspending payments, claiming that my charge method is unable to be verified. The credit card used is still valid and has been my charge method for years. well within credit limit. card paid off in full every month. To sort this I have added another card which has then been verified by taking £1.00 out of my account. Amazon still say that the charge method is not valid. Check the rest of the account to discover that AMAZON have opened up my account for Belgium and Ireland. This I have not asked them to do. I have shut down the Belgium and Ireland option via the Holiday setting. Still got my payments blocked. Any suggestions other than issuing a court summons against Amazon. would be great to here from a moderator as to why Amazon have done this.