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Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

2 votes
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218 views
6 replies
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Red 'Frequently Returned' Banner destroying Sales
by Seller_PY6qN1rPPfY0J

Hi There,

Has anyone else been the victims of this brainless decision by Amazon to start putting red 'Frequently Returned' banners on product pages?

A banner has appeared on one of my listings for a pair of sunglasses that have been on sale for over 15 years, with an excellent record of customer satisfaction and feedback. Unfortunately for me, 'poor fit' is a frequently used excuse by customers when they want to return something without having to pay the return postage - also, this particular product is ideal for skiing, so you get some customers who buy them, go on their ski holiday and then return the glasses for a refund so they've effectively 'borrowed' them for free.

My sales of this leading item in my range have tanked, going from around 60 units a month to three.

Is anyone else a victim of this? What can we do about it? if these banners start turning up on my other leading products it could totally ruin my business.

Typical Amazon isn't it, you get a bunch of overpaid young executives who haven't got the first clue what sort of impact these things have on people's livelihoods, sitting around some posh table in a glass-walled air conditioned office coming up with this dross in order to justify their jobs. It makes me seethe.

I'd be interested to know the thoughts of others suffering this cancer.

18 votes
11 votes
761 views
15 replies
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I’ve reached breaking point and I’m posting this publicly because I’ve followed every process Amazon laid out and have gotten nowhere.

Here’s what happened:

  • A customer placed an order and later filed an A-to-Z Guarantee claim, saying they never received the item.
  • I reached out to them - multiple times - and found out they missed the first two delivery attempts, but the item was delivered on the third attempt.
  • I have proof of delivery from UPS, one of the most reliable couriers out there. It shows date, time, location, everything. The order was clearly delivered to the correct address.
  • Despite all of that, Amazon still granted the refund under the A-to-Z claim.
  • I appealed. Rejected. No explanation.
  • I contacted Seller Support - and all they did was send it back to the same Claims team. A full circle of uselessness.

What more am I supposed to do as a seller?

I fulfilled the order, the item was delivered, I provided solid proof from a trusted courier - yet Amazon sides with the buyer who just says “I didn’t get it.” This is a broken system. If customers can simply claim non-receipt and get refunded, even when there's clear delivery confirmation, then we’re not running a marketplace - we’re running a free giveaway service. This isn’t just unfair - it’s enabling fraud. It’s Amazon rewarding dishonest behaviour and penalising sellers who do everything right.

I’m demanding Amazon explain:

  • Why was the claim approved when I had clear delivery proof?
  • What is the actual point of using tracked and signed-for delivery if Amazon doesn’t even consider it?
  • How are sellers supposed to protect themselves when the appeals process is completely opaque and clearly biased?

This is outrageous. I’ve lost money, time, and trust in this platform. If sellers can’t rely on Amazon to protect them when we follow the rules, what are we even doing here?

16 votes
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252 views
14 replies
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Hi,

I have tried to sent a dangerous goods parcel 3 times now to this address NN11 8PQ and had my parcels returned every time. I am not sure why as this is the address amazon have provided themselves. Any suggestions I have contacted seller support and they haven't replied for over a month now. Its ridiculous.

0 votes
0 votes
3 views
0 replies
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Hello, my shipment of 98 bulbs worth about 9k pounds was delivered to the Amazon warehouse on April 7 and since then no activity, I opened a case that I missing my goods and got this response:

but there is nothing specific that I should do and no evidence provided like photos that something is wrong, the Philips Hue bulbs all have original SKUs so I dare say that the Amazon warehouse covered up my shipment and is trying to hide

My name is Jaswanth, I am part of the leadership team. I have reviewed the investigation for shipment FBA15K5H489X and found it to be accurate.We’ve reviewed and found that your shipment FBA15K5H489X contained items with missing or incorrect labels. Here's a list of the mislabelled items:

B0C61WSP97/98

Incorrect labels cause processing errors and delays in receiving your shipment into inventory. Verify that all labels have the correct SKU when you ship inventory.

Note: Amazon reserves the right to relabel items at the merchant's expense and destroy or liquidate mislabeled items if the owner is unknown.

0 votes
0 votes
3 views
1 reply
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Removal orders to Northern Ireland
by Seller_4GpvP6nGYJMZV

Hi i have tried many times to try and get my amazon products sent in bulk removal order to my address in Northern Ireland my Inventory is in mainland UK warehouses but it wont except my address on the removal template is there any way to get my inventory sent to me in Northern Ireland.

0 votes
0 votes
4 views
1 reply
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Account deactivation.
by Seller_XsRo0wcMDYRtg

Hi everyone,

Could you please help me with an issue I have faced? It has been almost two weeks since I created my seller account, and I don't have any other account. However, my account has recently been deactivated due to a multiple account violation policy.

I don't have any separate seller account with this platform, and I received an email stating, "Please provide evidence that you have never owned a separate account and believe this deactivation was in error by providing supporting documentation."

I have no idea what documents I am supposed to provide to prove that the other account isn't mine.

How can I prove that I only own one account and have never owned another account with this platform?

0 votes
0 votes
16 views
4 replies
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Error8572
by Seller_YgS56ktUhUrfb

I keep getting error code 8572. I gave seller support all the information they needed about my UPC code and I get the same response over and over again, I bought it from the official GS1 UK site. It has been about few days ago since creating the first listing.

1. The details on the GS1 were correct. GS1 UK GTIN certificate provided

2. I have created and deleted the listing several times, and the same error 8572 keeps popping up.

0 votes
0 votes
2 views
0 replies
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Currently dealing with another funny one who is threatening to go to the police unless I "REFUND NOW!!!!!!!!" his order. He claims it was not delivered, tracking shows it was. I know this is a very common scam on Amazon.

We are not meant to take this seriously are we?

Dispatch was on time. Delivery was on time (within Amazons time limits). Postage was the one the customer selected.

2 votes
0 votes
58 views
3 replies
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Amazon keep matching to my product price
by Seller_cTMW3klxGb1Um

I have a branded product listed in my inventory and currently only me and Amazon are available in that list. But for some reason Amazon is not providing me a buy box and keep matching my price with its own.

I have checked on multiple other devices then mine and I can see that Amazon is matching my price and also keeping the buy box to itself.

Does anyone know what could be the reason behind it and what to do about it? Because I do not want to drop the price on a level where I only get lose and no profit.

0 votes
0 votes
14 views
2 replies
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Hello!

We sell "Handmade" items in the US, UK, and German Amazon Store. The listings are always created manually - no "Excel Upload". This has worked for multiple hundred listings without a problem. About two months ago, the listings in the US shop started to fail at a 50% chance. They get placed under "incomplete listings" with the following "reason":

"You are receiving this error as you may be adding Offer-Listing(s) or editing a SKU not present in your catalog or one that’s been deleted. If this was a deleted SKU, wait 24 hours before resubmitting it. If you tried to add this SKU to the Amazon catalog before, check your data and correct any errors before resubmitting. If product is being added to a marketplace from another one, it may require few hours for localization before it is valid, please check your seller account for progress or any issues.. SKU [censored] does not match any ASIN and contains invalid values for attributes required for creation of a new ASIN. New ASIN creation requires the following attributes, for which this SKU provided invalid attribute value(s): merchant_suggested_asin."

All of those reasons are false:

  • No deleted SKU is added
  • This SKU wasn't added before
  • This SKU is not present on another market place and doesn't need to be translated
  • Of course it doesn't match any ASIN - it is brand new
  • The ASIN for handmade products is created automaticaly, and the "merchant_suggested_asin"-attribute does not exist in the UI, when a handmade listing is created.

If I delete the failed listing and create a new one, it usually succeeds. However, I would appreciate if it worked on the first try.

I have spoken to Amazon Seller Support about ten times and I get a different reason for this error message every time. They basically ignore that I did create listings in the past without any problems. The told me to:

  • Take the Handmade Webinar
  • Create the Listings with the Excel Upload
  • Those products are marked as discontinued
  • Gave me an instruction how to create Handmade listings (which is the exact way how I always do it)
  • Told me to - and I quote - "add the Handmade Classification attribute, indicate whether your product is handcrafted, hand-altered, hand-designed, upcycled, or repurposed." They just made this up! This attribute literaly doesn't exist.
  • "This is a problem we cannot solve. We will forward your request to a specialized team" - only to send me the next stupid reason that doesn't solve anything.

I have added so many Handmade listings and never ran into an error. Now they fail all the time - while I do it the same way I always did, but Amazon doesn't even consider that it might be a problem on their end...

If someone has an idea, I would be very greatful!

0 votes
0 votes
3 views
0 replies
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