Hello,
I’ve seen that Amazon introduced an updated Product Bundling policy for the US marketplace, which restricts sellers from creating mixed-brand bundles unless the bundle is made and packaged by the original manufacturer.
I understand this is being enforced in the US, especially in consumables categories like Health & Beauty, Grocery, Baby Products, and Pet Supplies.
However, I would like to clarify for the UK marketplace (.co.uk):
Is the new "manufacturer-only bundling" policy currently being enforced in the UK marketplace across all categories (not just consumables)?
In the UK, are sellers still allowed to create their own private-label bundles combining a branded product (e.g., Pantene) with their own private-label or unbranded complementary item under their own brand name?
Is bundling still allowed in non-consumable categories like Beauty Accessories, Electronics Accessories, Home & Kitchen, etc.?
I have seen many UK listings where sellers bundle branded items with their own branded accessories, and I want to make sure we are staying fully compliant going forward.
Would appreciate any guidance from moderators or experienced sellers!
Thank you.