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I want to sell children's sunglasses in the UK, but I don't know what certification qualifications I need.

Can anyone tell me?

Looking forward to your reply,

Thank you very much

Hi everyone,

At 1:50pm today, all of our listings suddenly became inactive. Our sales stopped completely and 6,237 units went into stranded inventory.

Six hours later, I’m still no closer to understanding what has happened. Despite spending hours on the phone and in chat with Seller Support, no one has been able to explain why all of our ASINs have been removed from the marketplace or offer a solution.

The latest case now states that the issue is related to account verification — but we have been selling on Amazon for 4 years with all documents long since provided and approved. We have received no email, no performance notification, and no Account Health flags. Our account still shows as "Healthy."

This has brought our business to a standstill. We have wages to pay, stock we’re still funding, and no way to sell. The lack of clear communication or urgency from Amazon is deeply concerning.

Is there any way to speak to someone who can genuinely help with urgent, business-critical matters like this? If any Amazon moderators or experienced sellers see this and can suggest a way to escalate, I would truly appreciate it.

Sue

On 12 July 2023 Amazon gave me written confirmation that 3 of my ASINs were approved for PAN EU (when we did Launchpad).

They are grocery and required certain criteria (multi language labels (EU5) , certain images, etc).

On this basis, bearing in mind PAN EU fulfilment costs are less than EFN, I went ahead with PAN EU.

In recent months I have noticed that my 2 best sellers are now ineligible for PAN EU and I am now being charged the EFN fulfilment cost. Of course, Amazon didn't tell me this. Essentially, Amazon has reneged on their written confirmation.

The change appeared to be effective from 1 December 2024. Until then, I was being charged PAN EU fulfilment fees. So, at the peak trading time, Amazon increased the fee they charge, without telling me, from PAN EU to EFN.

Obviously I have opened a case. And as normal, they obfuscate.

Beyond that, I feel I need to raise this with Amazon's Legal Department and possible the MD (both of which I have found helpful in dealing with issues, sometimes solving them.

Can anyone offer any other tips? @Seller_XUNeUuvrQDpgPI see from here that you have been included in similar posts in the past.

My main aim is to get these ASINS listed as PAN EU again

Secondary - is getting some money back for the uplift in fees taken by Amazon (though I wonder whether this is workable).

Hi everyone.

I'm looking for some advice on what to do about a product authenticity complaint for a product that I no longer sell and deleted the listing months ago. When I click the violation on the account health dashboard it says "no sales in the last 12 months". It says the listing (which doesn't exist) will remain deactivated until the issue is resolved, and if it is not resolved within 90 days then my stock (which also doesn't exist) will be destroyed at my expense.

The product was genuine and listing is deleted as I have no plans to relist this product in the future so I see no need to accept the violation or submit an appeal.

What should I do? Are there any consequences for ignoring the violation for a listing that doesn't exist?

TIA

Hello Dear Brand owner Sellers,

I wonder if you can help me. I am a small brand owner and I sell my own products mainly on amazon. However I have noticed that another seller has appeared on my listing pretending to be selling my branded product by fbm. I now that product cannot be genuine as I do not have distribution agreements with anyone and I don't sell to other sellers on wholesale.

I reported this issue to amazon brand registry for infringement Under case ID 11073202492. But I was disappointed to receive below reply.

"Thank you for contacting Brand Registry Support. We reviewed your submission and are unable to take the action you requested.

If you have additional notices that you wish to submit, our team only investigates one type of infringement per submission and no more than 50 ASINs per submission. If you have more than one type of infringement, we require that separate submissions be made for each infringement type.

For example:

If you would like to submit three ASINs for two different infringement types, you would submit one notice for each infringement type. This would be a total of two notices. If you have more than 50 ASINs that you would like us investigate, you will need to submit multiple notices with no more than 50 ASINs per submission.

If you believe this decision was made in error, please tell us why by submitting a new complaint through Brand Registry. We are unable to take further action on the complaint you previously submitted."

Now How do I deal with this issue?

I feel that all my hard work to establish my brand could be wasted if random seller just start selling unbranded products on brand name through fbm .

Thank you for reading and I will appreciate any input.

We started on SFP two weeks ago using Royal Mail. The coverage for Royal Mail next day tracked 24 getting there on time is 43% compared to Evri and Amazon shipping showing 85%. Therefore our listings are saying order Saturday, delivery Tuesday when actually delivery is SUnday.

Our sales have now fallen off a cliff meaning that SFP isnt working, anybody got any suggestions or ideas how to make this work so SFP displays the prime badge and delivers next day?

Thanks Nataliie

Hello everyone,

I’m reaching out for help and advice because my Amazon.co.uk seller account has been deactivated due to a supposed inauthentic product (ASIN: B0F4WFGJXY – K18). I want to clarify that I never sold genuine K18 products. I listed a generic item that may resemble K18 in packaging, but it was never presented or described as that brand.

I have already:

Uploaded invoices from my supplier, including all required details (contact info, dates, product names),

Clearly explained that this was a generic product,

Submitted all requested documentation via Account Health.

Despite this, my account remains deactivated, I’ve received no meaningful feedback, and Amazon is holding my funds — money I’ve earned from legitimate sales.

This situation is causing me serious emotional distress and financial damage. I am now seriously considering taking legal action, as this is affecting my business, income, and mental health.

Has anyone been in a similar position? What was the resolution?

Thank you for any guidance or support.

This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

Out of 4 years on Amazon I don't think I've seen a slower few past weeks.

I know everyone sells in different categories, but some of our lines has fallen off a cliff!

Is it just the bank holidays causing a slump?